Apple today added a new TV4 Play channel to the Apple TV in Sweden, giving Swedish customers access to the TV 4 Play service that includes live broadcasting, original programming, and full episodes of TV4 Group shows. While content is available for free, premium subscribers have access to additional shows and movies.
With 'TV4 Play 'on Apple TV, full episodes of current TV4 Group shows are available to watch for up to 7 days after their original air date. 'TV4 Play Premium' subscribers in Sweden can access an extensive library of additional content with most current and previously aired episodes available for a longer time period.
Along with access to content, the channel offers a personalized list of favorite shows and a "resume play" option to allow a show to be paused and resumed at any time. While the number of HD shows are currently limited, TV4 Group expects to add additional HD shows in the coming months.
TV4 is a Swedish television network that broadcasts news, sports, sitcoms, films, documentaries, and more. TV4 Play is the video-on-demand service for the network and is also available via an iTunes app. [Direct Link]
In addition to the TV4 Play channel for Swedish users, there are several other country specific Apple TV channels, including Sky Sports in the U.K., Watchever in Germany, and CANALPLAY in France.
Top Rated Comments
It'd be funny if the Apple TV took off outside the US. After all, the US is LESS than 50% of Apple's revenue source, so it needs to focus more on non-US customers.
Do tell. :p