Apple today added a new TV4 Play channel to the Apple TV in Sweden, giving Swedish customers access to the TV 4 Play service that includes live broadcasting, original programming, and full episodes of TV4 Group shows. While content is available for free, premium subscribers have access to additional shows and movies.

tv4play

With 'TV4 Play 'on Apple TV, full episodes of current TV4 Group shows are available to watch for up to 7 days after their original air date. 'TV4 Play Premium' subscribers in Sweden can access an extensive library of additional content with most current and previously aired episodes available for a longer time period.

Along with access to content, the channel offers a personalized list of favorite shows and a "resume play" option to allow a show to be paused and resumed at any time. While the number of HD shows are currently limited, TV4 Group expects to add additional HD shows in the coming months.

TV4 is a Swedish television network that broadcasts news, sports, sitcoms, films, documentaries, and more. TV4 Play is the video-on-demand service for the network and is also available via an iTunes app. [Direct Link]

In addition to the TV4 Play channel for Swedish users, there are several other country specific Apple TV channels, including Sky Sports in the U.K., Watchever in Germany, and CANALPLAY in France.

Top Rated Comments

Reason077 Avatar
100 months ago
Hmm, does the Apple TV have BBC iPlayer yet? Getting that would definitely make me buy one again!
Score: 4 Votes (Like | Disagree)
GenesisST Avatar
100 months ago
Before any complaints about not being able to hide it, yes you can!. Go in Settings -> General -> Restrictions, then change it's value to "hide" or "hidden" or whatever.

You're welcome!
Score: 3 Votes (Like | Disagree)
osx11 Avatar
100 months ago
Can't bust the US market, the cable companies won't allow it.

It'd be funny if the Apple TV took off outside the US. After all, the US is LESS than 50% of Apple's revenue source, so it needs to focus more on non-US customers.
Score: 2 Votes (Like | Disagree)
thetechnologist Avatar
100 months ago
Anyone else read this channel name aloud as "TV Foreplay"? Such an unfortunate name but maybe it's just me.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
100 months ago
Oh, the Swedes have all sorts of fun with dodgy innuendo when they give English names to things. It gets much worse than that.

Do tell. :p
Score: 1 Votes (Like | Disagree)
THOPMedia Avatar
100 months ago
TV4 Play?

Really?
Score: 1 Votes (Like | Disagree)

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