NewImageThe developers behind the popular notification service Growl plan to actively develop the application going forward, even as Apple includes a similar feature -- Notification Center -- in OS X Mountain Lion.

Growl's lead developer Chris Forsythe explained in a blog post that Growl will be embracing Notification Center rather than trying to compete with it or shutting the project down. Part of the reason for this is that Notification Center will only be accessible by apps sold through the Mac App Store -- standalone apps offered through a developer website won't be able to access the Notification APIs.

Writes Federico Viticci for MacStories:

The introduction of Notification Center won’t necessarily “sherlock” Growl as a notification alternative for Mac users and developers. While Notification Center will undoubtedly provide an excellent native solution for developers of Mac App Store apps — ultimately serving the average user with a notification system that works out of the box, — Growl will still remain a capable third-party app that offers fine grained controls over notifications with several customization options.

One particularly useful new feature, called 'Mist', that Growl is planning revolves around making life easier for developers. The Mist API allows developers to implement one piece of code that will send notifications to Growl, if it's available, and Notification Center if it isn't. Growl has delivered one piece of code to support both its own notifications and Apple's Notification Center.

Growl developer Chris Forsythe:

The one thing that has kept me up at night since the 10.8 release was announced, is that I really want to be able to help developers transition from Growl to Notification Center on their terms. We could have taken an aggressive stance and said "No, Growl is more awesome!", but at the end of the day that isn't us.

Here's the important takeaway. I said this same exact sentence 73 times. I'm going to say it 73 times more today. "It would be irresponsible for us to not support NC and abandon our developers, so we're going to embrace it." And that's just what we're going to do.

Growl is available for $1.99 on the Mac App Store. [Direct Link]

Top Rated Comments

179 months ago
...
Score: 12 Votes (Like | Disagree)
179 months ago
ended prematurely.
should have another "...when you get notified" at the end there.

Fixed that for you...
Score: 8 Votes (Like | Disagree)
179 months ago
Non MAS applications cannot use NC. The API is restricted.

They can use local notifications. It is push notifications that are restricted.
Score: 7 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
179 months ago
Seems the Notification Center basically kills most need for Growl. More developers will likely use Notification Center than Growl.
Score: 6 Votes (Like | Disagree)
179 months ago
They can use local notifications. It is push notifications that are restricted.

In that case, this Growl functionality is probably unnecessary for most developers.
Score: 5 Votes (Like | Disagree)
krishatesworld Avatar
179 months ago
If they followed Apple's ruthless business strategy, they would send out cease and disist letters and file intellectual property lawsuits in every country they do business.
Score: 4 Votes (Like | Disagree)

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...