Apple Sued over 'Misleading' Advertising in Siri Depictions
The Wall Street Journal reports that Apple is the target of a new lawsuit from an iPhone 4S customer who claims that the company engaged in "misleading and deceptive" advertising in promoting its Siri personal assistant feature for the device. The plaintiff, Frank Fazio, alleges that Apple's depictions of Siri in its advertising suggest an ease of use that he claims is not present in real-world usage.
Fazio claims Siri is far less responsive in real life. When he asked for directions to a certain place, or to locate a store, “Siri either did not understand what Plaintiff was asking, or, after a very long wait time, responded with the wrong answer.”
The class action lawsuit seeks unspecified damages from Apple and a court order preventing Apple from engaging in any further misleading advertising related to the feature.
Apple has not responded publicly to the lawsuit, but the company has repeatedly noted on its website and elsewhere that Siri is a beta feature. While Apple rarely releases beta products to the public, it did so in the case of Siri in order to help build the library of voice input it needs to improve Siri's voice recognition capabilities. The beta label has also not stopped Apple from extensively promoting Siri, making it a key part of its iPhone 4S marketing from the iPhone 4S launch event to its website to its television advertising.
Earlier this month, Apple and Vodafone won a case in the United Kingdom in which a member of the public complained that Apple's iPhone 4S advertising in the country was misleading for its depictions of location-based services that are only available in the United States at the present time. The Advertising Standards Authority ruled in Apple's favor when it determined that Apple's UK ads did not depict Siri integration with the Maps application (a U.S.-only feature for the time being) and that Siri's ability to access a user's local weather in the UK was sufficient to satisfy Apple's claims that it can use location information to provide personal assistance.
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
