Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

How Big Can Apple Get?

Monday February 7, 2005 11:02 pm PST by Arnold Kim

Fortune publishes a short 5-question interview with Steve Jobs which addresses the iPod's effect on Apple and Apple's current success. The teaser interview leads to a longer (subscription) article entitled "How Big Can Apple Get?" which provides more thoughts from Steve Jobs.

MacObserver hilights the key points from the article which will also appear in print in the Feb 21, 2005 issue of Fortune. It provides some interesting insights into the recent history of Apple from Steve Jobs' perspective.

Of interest, according to the article, Apple approached Adobe in 1998 to develop consumer targeted Video/Photo software, but Adobe said "no"... which triggered Apple's decision to develop its own software (FCP, iPhoto, iMovie).

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by Hartley Charlton

Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...

• 191 comments

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by Joe Rossignol

Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by Joe Rossignol

Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...

• 57 comments

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by Hartley Charlton

New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...

• 205 comments

Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by Joe Rossignol

Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...

• 59 comments