How Big Can Apple Get? - MacRumors
Skip to Content

How Big Can Apple Get?

Fortune publishes a short 5-question interview with Steve Jobs which addresses the iPod's effect on Apple and Apple's current success. The teaser interview leads to a longer (subscription) article entitled "How Big Can Apple Get?" which provides more thoughts from Steve Jobs.

MacObserver hilights the key points from the article which will also appear in print in the Feb 21, 2005 issue of Fortune. It provides some interesting insights into the recent history of Apple from Steve Jobs' perspective.

Of interest, according to the article, Apple approached Adobe in 1998 to develop consumer targeted Video/Photo software, but Adobe said "no"... which triggered Apple's decision to develop its own software (FCP, iPhoto, iMovie).

Popular Stories

Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday June 12, 2026 7:45 am PDT by
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year. Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
Apple Lists 250 Changes Across iOS 27 and More Feature

Apple Shares List of 250 Changes Across iOS 27, macOS Golden Gate, and More

Wednesday June 10, 2026 1:34 pm PDT by
During its WWDC 2026 keynote on Monday, Apple briefly showed a slide with hundreds of new features and enhancements coming across iOS 27, macOS 27 Golden Gate, watchOS 27, tvOS 27, and visionOS 27. All of the software updates are currently available as developer betas, and they are expected to be released to all users in September. We already highlighted some of the key new features from the ...
liquid glass app icon

Apple Maps to Get These 10 New Features in iOS 27

Thursday June 11, 2026 5:45 am PDT by
Apple Maps is getting a range of new features in iOS 27, headlined by an upgraded Flyover experience that uses AI to improve the realism and detail of its aerial imagery. Flyover is a longstanding feature of Apple Maps and lets users explore more than 350 cities in 3D with detailed landmarks, roads, parks, and buildings. Apple described the enhanced Flyover in iOS 27 as combining aerial...