How Big Can Apple Get? - MacRumors
Skip to Content

How Big Can Apple Get?

by

Fortune publishes a short 5-question interview with Steve Jobs which addresses the iPod's effect on Apple and Apple's current success. The teaser interview leads to a longer (subscription) article entitled "How Big Can Apple Get?" which provides more thoughts from Steve Jobs.

MacObserver hilights the key points from the article which will also appear in print in the Feb 21, 2005 issue of Fortune. It provides some interesting insights into the recent history of Apple from Steve Jobs' perspective.

Of interest, according to the article, Apple approached Adobe in 1998 to develop consumer targeted Video/Photo software, but Adobe said "no"... which triggered Apple's decision to develop its own software (FCP, iPhoto, iMovie).

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Read Full Article • 48 comments
Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...
Read Full Article • 561 comments
iphone 17 ceramic shield

Leaker: Apple Downgrading iPhone 18 to Cut Costs

Monday April 20, 2026 9:12 am PDT by
Apple is downgrading the planned specifications of the standard iPhone 18 to cut costs, a leaker claims. In a new post on Weibo, the user known as "Fixed Focus Digital" said that the iPhone 18 features "certain manufacturing downgrades" that bring it more into line with the low-cost iPhone 18e model. The decision is said to be "a cost-cutting measure." Apple has apparently chosen to...
Read Full Article • 117 comments