How Big Can Apple Get? - MacRumors
Skip to Content

How Big Can Apple Get?

Fortune publishes a short 5-question interview with Steve Jobs which addresses the iPod's effect on Apple and Apple's current success. The teaser interview leads to a longer (subscription) article entitled "How Big Can Apple Get?" which provides more thoughts from Steve Jobs.

MacObserver hilights the key points from the article which will also appear in print in the Feb 21, 2005 issue of Fortune. It provides some interesting insights into the recent history of Apple from Steve Jobs' perspective.

Of interest, according to the article, Apple approached Adobe in 1998 to develop consumer targeted Video/Photo software, but Adobe said "no"... which triggered Apple's decision to develop its own software (FCP, iPhoto, iMovie).

Popular Stories

Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro Prices Estimated Ahead of Apple Event Next Week

Thursday September 3, 2026 3:41 am PDT by
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment. TrendForce's price estimates compared to last year's models look like this: Model Starting Price Model Starting Price Change iPhone 17 Pro $1,099 iPhone 18 Pro $...
iPhone Handoff Feature

iOS 27 Introduces New 'iPhone Handoff' Feature

Wednesday September 2, 2026 12:35 pm PDT by
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time. ...
Apple Foldable Thumb

iPhone Ultra's Very High Price and Features Revealed in New Report

Thursday September 3, 2026 7:33 am PDT by
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details. In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...