Apple ProCare - MacRumors
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Apple ProCare

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Apple announced their new ProCare service which will be offered at Apple Stores.

As a ProCare member you'll enjoy a higher level of service and support at your local Apple Retail Store. Best of all, if youre currently a Pro Card member, your first year of ProCare is free.

Members benefit from various perks listed at the ProCare website. Cost for ProCare is $99.

ProCare was previously rumored.