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Apple's Mindshare Gaining?

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MacWorld.co.uk reports on a small survey conducted by InsightExpress, an online Market Research firm.

While details of the actual survey are not provided, Apple scored a respectable 4th place (14%) amongst "the favourite brand" amongst "Americans looking to buy a new PC." HP (31%), Gateway (24%), and Dell (19%) held the first three spots.

Of interest, 65% of those surveyed responded that "look-&-feel" were the most important factor to consider in their buying decision.

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