MacWorld Expo New York Revamp?

ThinkSecret posted a detailed update with rumors on significant changes at MacWorld Expo New York 2003.

    Dramatic changes to the structure and direction of the upcoming July Macworld Expo in New York City are in the works, according to exhibitors who have been briefed on the new plans. Among the changes include no keynote address from Apple CEO Steve Jobs on the opening day, a name change, fewer exhibitors than in the past and more of a focus on conferences, labs and workshops.

The article details a number of changes in the focus and size of the summer expo, including the elimination of the Keynote Address as well as expectations of product announcements that tend to precede these events.

Apple and IDG have been under negotiations regarding MacWorld since the announcement that Apple would not be participating in MacWorld Boston 2004. It is unclear whether MacWorld San Francisco will be affected by these changes.

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