Nevertheless, H.264's potential impact on MPEG-4 is causing some discomfort in the industry. The codec was intended as an extension of the MPEG-4 standard (hence the "MPEG-4 Part 10" moniker embraced by some). But with the newest video codec emerging so quickly, the budding MPEG-4 Advanced Simple Profile video spec might wind up dead on arrival or at least instantly irrelevant in certain parts of the world.
As simply an emerging codec, it should be relatively easy to adopt into future versions of Quicktime, and in fact, Apple's vice president of their interactive-media group, Tim Schaaff, endorses H.264 by stating that it is "no doubt the best codec there is, offering a great coding efficiency" according to this article. It appears that this emerging codec will also provide stiff competition for Microsoft's Windows Media.
Thursday June 18, 2026 2:17 am PDT by Tim Hardwick
We're only three months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a ...
Apple today detailed why five Apple Watch models will miss out on watchOS 27 and the new Siri AI features that come with it.
The Apple Watch Series 6, 7, 8, SE 2, and the original Apple Watch Ultra will not receive watchOS 27, and will only get basic security updates going forward. With the update, Apple is effectively dropping three years' worth of device support in a single software...
Wednesday June 17, 2026 9:10 am PDT by Joe Rossignol
Last year, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the company finally provided more specific details about this functionality at WWDC 2026.
In a WWDC 2026 video aimed at developers, Apple said the CarPlay video feature is available in new vehicles that support it. When playing a video in an...
