Nevertheless, H.264's potential impact on MPEG-4 is causing some discomfort in the industry. The codec was intended as an extension of the MPEG-4 standard (hence the "MPEG-4 Part 10" moniker embraced by some). But with the newest video codec emerging so quickly, the budding MPEG-4 Advanced Simple Profile video spec might wind up dead on arrival or at least instantly irrelevant in certain parts of the world.
As simply an emerging codec, it should be relatively easy to adopt into future versions of Quicktime, and in fact, Apple's vice president of their interactive-media group, Tim Schaaff, endorses H.264 by stating that it is "no doubt the best codec there is, offering a great coding efficiency" according to this article. It appears that this emerging codec will also provide stiff competition for Microsoft's Windows Media.
Wednesday April 29, 2026 11:31 am PDT by Juli Clover
Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested.
The Vision Pro has been criticized for its high price tag and its uncomfortable...
Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable.
This new payment option allows you to offer subscribers more affordable...
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
