Move over MPEG4... H.264? - MacRumors
Skip to Content

Move over MPEG4... H.264?

EE Times has an interesting article about an emerging codec called H.264, that threatens to stall interest in the current MPEG-4 standard.

    Nevertheless, H.264's potential impact on MPEG-4 is causing some discomfort in the industry. The codec was intended as an extension of the MPEG-4 standard (hence the "MPEG-4 Part 10" moniker embraced by some). But with the newest video codec emerging so quickly, the budding MPEG-4 Advanced Simple Profile video spec might wind up dead on arrival or at least instantly irrelevant in certain parts of the world.

As simply an emerging codec, it should be relatively easy to adopt into future versions of Quicktime, and in fact, Apple's vice president of their interactive-media group, Tim Schaaff, endorses H.264 by stating that it is "no doubt the best codec there is, offering a great coding efficiency" according to this article. It appears that this emerging codec will also provide stiff competition for Microsoft's Windows Media.

Popular Stories

Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
iOS 26

Apple Says iOS 26.5 Adds Three New Features to Your iPhone

Tuesday May 5, 2026 7:36 am PDT by
iOS 26.5 includes three new features for iPhones, according to Apple's release notes for the update, which is expected to be released next week. As discovered during beta testing, iOS 26.5 enables end-to-end encryption for RCS messaging between iOS and Android devices. Apple says this security upgrade is limited to supported carriers around the world and will continue to roll out....
mac mini green 2

Apple Cuts More Mac Studio and Mac Mini RAM Options as Memory Shortage Worsens

Tuesday May 5, 2026 12:34 pm PDT by
Apple has removed more desktop Macs from its online store as the global memory shortage continues. Mac mini models with 32GB and 64GB of RAM are no longer available for purchase, nor is the M3 Ultra Mac Studio with 256GB RAM. The M3 Ultra Mac Studio is now available only in a 96GB RAM configuration, with higher-tier options eliminated. Both M3 Mac Studio and M4 Max Mac Studio models have...