Move over MPEG4... H.264? - MacRumors
Skip to Content

Move over MPEG4... H.264?

EE Times has an interesting article about an emerging codec called H.264, that threatens to stall interest in the current MPEG-4 standard.

    Nevertheless, H.264's potential impact on MPEG-4 is causing some discomfort in the industry. The codec was intended as an extension of the MPEG-4 standard (hence the "MPEG-4 Part 10" moniker embraced by some). But with the newest video codec emerging so quickly, the budding MPEG-4 Advanced Simple Profile video spec might wind up dead on arrival or at least instantly irrelevant in certain parts of the world.

As simply an emerging codec, it should be relatively easy to adopt into future versions of Quicktime, and in fact, Apple's vice president of their interactive-media group, Tim Schaaff, endorses H.264 by stating that it is "no doubt the best codec there is, offering a great coding efficiency" according to this article. It appears that this emerging codec will also provide stiff competition for Microsoft's Windows Media.

Popular Stories

iphone 16e usb c feature

Apple Begins Selling a $419 iPhone

Monday July 6, 2026 6:29 am PDT by
Apple recently added the iPhone 16e to its refurbished store, with U.S. pricing starting as low as $419 for a model with 128GB of storage. Originally released in February 2025, the iPhone 16e is a lower-end device with a 6.1-inch OLED display, an A18 chip with 8GB of RAM for Apple Intelligence support, a single 48-megapixel rear camera, a 12-megapixel front camera, a USB-C port, an Action...
iphone 17 ceramic shield

iPhone 18 With 9GB RAM Still Won't Support Two New iOS 27 Features

Friday July 3, 2026 12:10 pm PDT by
The lower-end iPhone 18 and iPhone 18e will be equipped with 9GB of RAM, up from 8GB in the iPhone 17 and iPhone 17e, according to supply chain analyst Ming-Chi Kuo. In a social media post, Kuo said the 1GB increase in RAM will ensure that Apple Intelligence features continue to run smoothly on the pair of devices. The higher-end iPhone 18 Pro, iPhone 18 Pro Max, and foldable "iPhone Ultra...
iPhone X 2022 Upload

'iPhone Ultra' Likely to 'Repeat the iPhone X Story' With Delayed Launch

Sunday July 5, 2026 10:28 am PDT by
Apple will likely "repeat the iPhone X story" by unveiling its foldable iPhone at the same time as the iPhone 18 Pro and iPhone 18 Pro Max, but starting foldable iPhone pre-orders at a later date, according to analyst Ming-Chi Kuo. Kuo today said manufacturing challenges have limited early production of the foldable iPhone, which will reportedly be named iPhone Ultra. As a result, he...