MacRumors.com - Live Event Coverage
Welcome to the MacRumors.com Live Coverage site. This site provides live coverage of Apple events such as the WWDC and MacWorld San Francisco keynotes.
The MWSF 2007 Keynote has taken place and this is a record of the live transcript
Taken at 11:03
Taken at 11:03
Taken at 11:00
Taken at 10:59
Taken at 10:58
11:27 am | Apple's site has been updated - http://www.apple.com/ - and the Apple Store (UK Store) is back online |
11:12 am | Special thanks to our correspondents on the keynote floor providing us with unprecedented live coverage via: text, audio, and photos. Stick with MacRumors in the future for upcoming keynote speeches as we contintue to improve our live coverage. |
11:10 am | thanks for joining us - the keynote is now over |
11:10 am | Show is over - James Brown's "I feel good" comes back on |
11:10 am | Steve back on stage |
11:09 am | Steve and John hug |
11:09 am | applause |
11:09 am | Song is now over |
11:07 am | "waiting for the world to change" |
11:07 am | Beginning another song |
11:06 am | Mayer still on stage, thanking steve for making life more fun |
11:06 am | applause |
11:06 am | Mayer still on stage playing - just him Song is now over |
11:04 am | The Mac Observer: Steve choked up while thanking the families of his employees (for all the time they spent on the new products) |
11:03 am | song is "Gravity" |
11:03 am | iLounge: "Not a lot of traditions at Apple, but one is that John Mayer has helped at almost every Macworld." |
11:02 am | live music playing... |
11:02 am | welcome John Mayer |
11:02 am | nominated this year for 5 grammy awards |
11:02 am | John Mayer is there - agreed to come and perform |
11:01 am | Special treat today |
11:01 am | more applause |
11:01 am | haven;t seen in the past few months |
11:01 am | thanks families. |
11:00 am | gives a round of applause to developers from apple in the audience |
11:00 am | long appplause |
10:59 am | standing O |
10:59 am | thank you very much,. |
10:59 am | gretzky |
10:59 am | i skate to where the puck is going to be not where it has been. |
10:59 am | going back over history |
10:58 am | no more Apple Computer, inc. |
10:58 am | from this day forward known as Apple, inc. |
10:58 am | name change! |
10:58 am | today we have added to the mac and the ipod not appletv and iphone |
10:58 am | The Mac Observer: "it appears that apple will support the phone, not cingular" |
10:57 am | try to grab 1% |
10:57 am | 1% is 10 millions phones |
10:57 am | mobile phones 957m sold worldwide |
10:57 am | pc's 209m |
10:57 am | mp3 135m |
10:57 am | cameras 94m |
10:57 am | 26m game consoles sold |
10:57 am | 2006 |
10:57 am | he would mess it up and as soon as they would fix it he would switch it back |
10:56 am | people watching star trek |
10:56 am | woz would have in pocket |
10:56 am | when i was in high school woz and i made a dvice called tv jammer |
10:56 am | backstage scramble... |
10:55 am | uh oh... |
10:55 am | "clicker is not working" |
10:55 am | "how big it is" |
10:55 am | look at Apple's Market Share |
10:54 am | cingular commercial is over - back to steve |
10:54 am | note - iPhone prices include a 2 year contract - FYI |
10:53 am | multi-year exclusive partnership only available from Cingular or Apple |
10:52 am | working to make sure integration works |
10:52 am | brick and mortar + online retail stores - incredible distribution model |
10:52 am | reading off cards - regular business talk |
10:51 am | best voice and data experience available |
10:51 am | fewest dropped calls, etc... |
10:51 am | giving a Cingular commercial... |
10:50 am | truly "raising the bar" with this partnership |
10:50 am | new at&t family - help fulfill vision of all things on one device |
10:50 am | exceeded expectations |
10:50 am | every time he sees it it is just "wow" |
10:49 am | entered agreement without ever even seeing the device |
10:49 am | been working on it for some time |
10:49 am | Stan - congratulations |
10:49 am | Stan Sigman |
10:49 am | purchase at Apple or Cingular stores |
10:48 am | introduce CEO of Cingular to the stage |
10:48 am | visual voicemail requires better networks |
10:48 am | innovation on the phone and the network |
10:48 am | exclusive partner in the US |
10:48 am | cingular* |
10:48 am | cincular is the partner |
10:47 am | asia 2008 |
10:47 am | Europe by Cal4 this year |
10:47 am | FCC approval takes 2 months |
10:47 am | crowd says "awwww" |
10:47 am | available: shipping in June |
10:47 am | 8GB model - $599 |
10:47 am | 4GB model - $499 |
10:46 am | crowd laughing |
10:46 am | relisting everything again... |
10:46 am | thought long and hard about it |
10:46 am | steve is stalling... |
10:46 am | what should we charge? |
10:45 am | smartphones are around $199 - $299 - $399 around $299 with 2 year contract that's expensive if you buy and ipod too... |
10:45 am | $199 for 4 gig nano |
10:45 am | what do they normally cost? |
10:45 am | what should we price it at? |
10:45 am | advancing the state of the art of every facet |
10:44 am | innovating like crazy over 200 patents in it |
10:44 am | precision enclosures, sensors, desktop-class apps, and widescreen interface |
10:44 am | miniaturization better than ever before |
10:44 am | multitouch screen - 1st |
10:44 am | pushing the state of the art in every facet |
10:43 am | 16 hours just for audio |
10:43 am | 5 hours of battery life |
10:43 am | bluetooth headset - very small - looks like a pen cap |
10:43 am | bluetooth acc. |
10:43 am | accessories for iphone look like ipod headphones. but have mic switch |
10:42 am | comparing features, after today, people won't thing those phones are very smart |
10:42 am | other handhelds look bad |
10:41 am | showing blackberries, etc |
10:41 am | compares to other phones - laughter |
10:41 am | how does this stack up? |
10:40 am | fades in |
10:40 am | ends call - music comes back on |
10:40 am | talking through speakerphone the whole time |
10:40 am | looking up in safari for movie now |
10:39 am | works like iphoto |
10:39 am | looking for hawaii photo - emails it to Phil while still on the phone with him |
10:39 am | phil needs a photo - steve goes back to photos |
10:38 am | adds him to address book |
10:38 am | Phil Schiller calling |
10:38 am | listening to music - call comes in, music fades out |
10:38 am | demo scenario |
10:37 am | internet commicator, ipod, & phone put them all together and see what you can do |
10:37 am | great having the 2 greatest companies |
10:37 am | jerry done talking |
10:37 am | begging steve for iphone |
10:36 am | big believers in iphone |
10:36 am | take great form factors and great ui and take them to semless web experience |
10:36 am | yahoo trying to reinvent mail, spam and protection on yahoo mail |
10:35 am | mail is a killer app on phone |
10:35 am | yahoo go - yahoo one search |
10:35 am | incredible devices - would love to partner with apple |
10:35 am | yahoo search built in, yahoo imap mail - Jerry Yang co-founder of Yahoo |
10:34 am | can't think about the internet without thinking of Yahoo too |
10:34 am | congratulations to you for making this a reality - back to steve |
10:33 am | pushed hard to partner with apple |
10:32 am | talking about collaboration |
10:32 am | wimax is coming |
10:32 am | merge without merging |
10:31 am | if we merged - would it be applegoog? |
10:31 am | Google CEO Eric Schmidt on stage now |
10:31 am | google - search built in, maps, thrilled with the results |
10:30 am | internet in your pocket |
10:30 am | incredible technology |
10:29 am | all these amazing things - a breakthrough |
10:29 am | phone |
10:29 am | now colosseum in Rome |
10:29 am | showing eiffel tower |
10:29 am | pinch zoom on the map to zoom |
10:28 am | showing washington monument - real picture from satellite |
10:28 am | google maps supports staellite images |
10:28 am | after all the tapping, screen is still clear |
10:28 am | finds washington monument |
10:28 am | hangs up |
10:27 am | oh sorry - wrong number |
10:27 am | orders 4000 latte's to go crowd laughs |
10:27 am | presses a button and calls starbucks |
10:27 am | finds a nearby starbucks |
10:27 am | finds moscone west |
10:26 am | it knows where you are |
10:26 am | truly incredible |
10:26 am | google maps now |
10:26 am | top down weather instead of left to right |
10:25 am | weather |
10:25 am | apple stock currently up $2.43 |
10:25 am | look just like regular widgets |
10:25 am | on to widgets |
10:25 am | "this is a revolution of the first order" |
10:25 am | change webpages by using almost a coverflow to get to different page |
10:24 am | stillshowing whole page, double tap and it zooms |
10:24 am | can load multiple pages - to move on page shrinks somewhat and slides off to side of page similar in effect to Expose |
10:24 am | going to amazon through bookmarks - dvd section |
10:23 am | can look at multiple web pages as well |
10:23 am | or can double tap screen to increase size |
10:22 am | pinch screen to increase size of view - using multitouch |
10:22 am | landscape to portrait switch is automatic |
10:22 am | shows the whole page |
10:22 am | loading NYTimes.com in safari |
10:21 am | crowd impressed |
10:21 am | full screen view or preview mail |
10:20 am | showing photo attachments, scrolling through pics, etc. |
10:20 am | can look at mail in splitscreen |
10:19 am | touch username to call sender via phone |
10:19 am | same icons for address, attachments, etc. |
10:19 am | looks like apple mail |
10:19 am | touc mail icon and you're there |
10:18 am | using yahoo IMAP mail |
10:18 am | and widgets |
10:18 am | demo - mail, safari, google maps |
10:18 am | push imap - same as a blackberry |
10:18 am | announcing with yahoo - free imap email to all iphone customers |
10:17 am | yahoo mail - largest in the world |
10:17 am | demo'ing mail usage - imap & pop |
10:17 am | switches automatically |
10:17 am | EDGE & wifi connection |
10:16 am | widgets |
10:16 am | google maps |
10:16 am | best web browser on the phone - uses safari |
10:16 am | any imap or pop |
10:16 am | now internet communicator on phone rich html email |
10:15 am | Apple has reinvented the phone |
10:15 am | there's a lot to sum up |
10:15 am | summing it all up |
10:15 am | call management features - overview of phone |
10:14 am | can make photos wallpaper for phone |
10:14 am | using multitouch |
10:14 am | 2 fingers together like pinch and bring them apart and pic gets bigger |
10:14 am | use pinch to move photos bigger |
10:14 am | iLoung: there are 11 apps on screen |
10:13 am | one photo was supposed to be landscape, he turned device and it switched auto |
10:13 am | see all photos, just like iphoto |
10:13 am | scroll through photos |
10:13 am | photos |
10:12 am | when you send it, sounds like ichat sound |
10:12 am | when typing messages letters come up to face you like old typewriter, cool effect |
10:12 am | error CORRECTING - sorry |
10:12 am | error connecting onscreen keyboard |
10:11 am | has bubbles |
10:11 am | with keypad to touch message |
10:11 am | button for multiple session SMS messaging |
10:11 am | play back in any order |
10:10 am | plays back on speaker |
10:10 am | see all voicemail and click who you want to hear |
10:10 am | visual voicemail |
10:09 am | you can bring up keyboard if you want to call "last century" |
10:09 am | demo of removing favorites |
10:09 am | Ives - "not too shabby, is it?" |
10:08 am | touch once and call |
10:08 am | make a list of favorites |
10:08 am | crowd is impressed |
10:08 am | just touch to add callers |
10:08 am | conference call between the three |
10:07 am | Jonathan Ive & Phil Schiller |
10:07 am | push 2 buttons and now a conference call with johny and phil |
10:06 am | big icons mute keypad speaker add call |
10:06 am | buttons ons screen |
10:06 am | push* |
10:06 am | to call all you have to do is puch his phone number |
10:06 am | scroll through contacts |
10:06 am | push phone button on bottom (on screen) and the screen changes like coming out of dashboard |
10:05 am | showing phone, photos calender and messaging |
10:05 am | drums |
10:05 am | like calypso |
10:05 am | hearing |
10:05 am | showing ringtone |
10:04 am | quad band |
10:04 am | wifi bluetooth |
10:04 am | GSM+EDGE phone |
10:04 am | excellent audio quality |
10:04 am | get 6th instead of 1st |
10:04 am | visual voicemail |
10:03 am | use contact like never before |
10:03 am | hard |
10:03 am | had to make calls, most people dial or use recents |
10:03 am | the killer app - making a call |
10:03 am | told some outside apple, showed them and they said "you had me at scrolling" |
10:02 am | applause after sum up |
10:02 am | clear as can be |
10:02 am | best ipod they ever made |
10:02 am | built in speaker for iphone/ipod |
10:01 am | that... is the ipod pretty cool |
10:01 am | very cool |
10:01 am | picture moved |
10:01 am | double tap goes from widescreen to full |
10:01 am | sundial moves while loading |
10:01 am | showing pirates of the caribbean 2 |
10:00 am | touch controls to play and pause |
10:00 am | when done moves back |
10:00 am | move to widescreen is autoatic |
10:00 am | very good quality |
10:00 am | widescreen view |
9:59 am | the office |
9:59 am | showing tv show |
9:59 am | scrolling |
9:59 am | showing videos |
9:59 am | steve says he can play all day with this |
9:59 am | applause |
9:59 am | scrolling |
9:59 am | it is very fast, just like on a laptop |
9:58 am | playing the BEATLES |
9:58 am | turn to landscape goes to coverflow |
9:57 am | showing cover art with just touch of finger. |
9:57 am | clock and batter plus signal |
9:57 am | cingular logo on top |
9:57 am | touch screen and scroll. smooth display. |
9:56 am | how to wcroll through artist |
9:56 am | touch and they launch |
9:56 am | icons on display |
9:56 am | smooth. |
9:56 am | unlock phone, slide your finger across bottom |
9:56 am | camera with steve's finger |
9:55 am | demo.... |
9:55 am | cover flow |
9:55 am | find music faster |
9:55 am | widescreen video |
9:55 am | you can touch your music |
9:55 am | startwith ipod. |
9:54 am | can tell if held in portrait vs landscape - rotate it |
9:54 am | turning it on |
9:54 am | for display/ |
9:54 am | acceleromoter |
9:54 am | Ambient light sensor as well saves power |
9:54 am | when you bring it to ear, turns off display and sound |
9:54 am | proximity sensor |
9:53 am | 3 advanced senseors |
9:53 am | and ipod connector |
9:53 am | mic |
9:53 am | bottom speaker |
9:53 am | one switch for slim and wake |
9:53 am | sim card |
9:53 am | top headset jack 3.5mm |
9:53 am | upper left top |
9:53 am | ring'silent corol and vol up and down on the back 2mp camera |
9:53 am | 11/16" thin |
9:52 am | "home button" |
9:52 am | 160 pixels per inch |
9:52 am | one button on front |
9:52 am | 3.5 inch screen - highest res screen ever shipped |
9:52 am | something for your hand |
9:52 am | Design |
9:52 am | calendars sync all through ituens itunes |
9:51 am | bookmarks, etc |
9:51 am | has a cradle to sync jusy like dock music movies podcast tv photos contact email notes |
9:51 am | syncs all your media on your iphone |
9:51 am | syncs with itunes, just like iPod |
9:51 am | learning from the iPod shipping 100 million ipods this year |
9:50 am | talking about Alan Kay from XEROX PARC fame - interface visionary |
9:50 am | on phone and networking |
9:50 am | desktop class applications |
9:50 am | core animation, etc |
9:49 am | it has everything you need |
9:49 am | applause |
9:49 am | shows software interface baby software on mobile phones now breakthrough 5 years ahead of anything iphone runs OS X |
9:48 am | build on top of that - software |
9:48 am | has made possible a revolutionary product |
9:48 am | PATENTED |
9:48 am | far more accurate |
9:48 am | multifinger gestures on it |
9:48 am | ignores unintended touches |
9:47 am | use fingers - uses multitouch works like magic |
9:47 am | nobody wants a stylus |
9:47 am | stylus control |
9:47 am | get rid of buttons nad make giant screen |
9:47 am | how can they take that to mobile device |
9:47 am | bitmap screen can show ui, pointing device. |
9:46 am | can't add a button to phones, doesn't work. buttons and controls can't change they solved it in computers 20 years ago |
9:46 am | problem is bottom 40 keyboards there, make a mess control buttons fixed in plastic apps want different UI's |
9:46 am | revolutionary interface - interplay of hardware and software showing treo & blackberry, etc |
9:45 am | years of development |
9:45 am | we want to make a product way smarter than what's been around before here it is |
9:44 am | really complicated |
9:44 am | smart, not easy to use |
9:44 am | most of htese types called "smartphone" - steve kind of bla blaing it |
9:43 am | laughs |
9:43 am | 3g with rotary dial |
9:43 am | shows comedy picture |
9:43 am | they are calling it the iPhone |
9:43 am | one device, not 3 separate |
9:43 am | crowd goes wild again |
9:42 am | 3rd internet communicator |
9:42 am | revolutionary |
9:42 am | mobile phone |
9:42 am | 2nd |
9:42 am | crowd goes wild |
9:42 am | widescreen ipod |
9:42 am | first |
9:42 am | 1984 - first mac 2001 first ipod today - introducing 3 revolutionary products |
9:41 am | to be able to change the world since 1984 |
9:41 am | every once in a while a revolutionary product comes along that changes everything apple has been very fortunate recently |
9:40 am | Apple logo on screen (2007) |
9:40 am | now on to something else |
9:40 am | shipping in february - taking orders starting today |
9:39 am | $299 |
9:39 am | Steve - "we think this is pretty cool" |
9:39 am | playing demo of streaming content from Schiller's laptop |
9:38 am | browsing content |
9:38 am | showing streaming demo from phil schillers laptop going to show his movies using streaming |
9:37 am | demo of connecting to another computer |
9:36 am | move photos to itv or stream them |
9:36 am | looking at photos on Apple TV |
9:36 am | Green Day |
9:36 am | John Mayer song |
9:35 am | playing music |
9:35 am | iLounge: Apple TV display has episode summary text on screen, plus episode navigation |
9:34 am | quality looks good better than just watching on MBP |
9:33 am | heroes tv show |
9:33 am | looking at tv shows now |
9:32 am | showing zoolander movie |
9:32 am | that was a trailer it was streaming |
9:32 am | Streaming video from Apple.com onto expo screen - glass smooth perfect 720p |
9:32 am | showing the good shepard video |
9:31 am | movies scrolling on side like album art in itunes, new flip mode watch trailers from apple.com. stream from internet menu on right, move up and down, covers on left |
9:30 am | showing menu |
9:30 am | and images |
9:30 am | screensave shown, cover art |
9:30 am | use the apple remote |
9:30 am | demo |
9:30 am | 5 systems can stream but no storing on HD |
9:30 am | Use itunes to sync movies from Mac to iTV - place what movies you want on iTV's local store |
9:29 am | stream from up to 5 |
9:29 am | store on HD |
9:29 am | sync 10 most unwatched, sync them up |
9:29 am | 1 system from itunes set up apple tv just like ipod, playlist and syncing |
9:29 am | stream up to 5 pc examine |
9:29 am | auto sync content from 1 pc |
9:28 am | video, music & photos |
9:28 am | intel proc in it |
9:28 am | 802.11 wifi - all three - b, g + n |
9:28 am | 40GB HD |
9:28 am | 720p HD video |
9:28 am | componet rca |
9:27 am | usb2, ethernet, wi netowrking, HDMI |
9:27 am | looks the same |
9:27 am | wirelessly trasmit content to tv |
9:27 am | buy content on itunes |
9:27 am | Way to enjoy your media on your bigscreen TV |
9:26 am | enjoy media on your tv |
9:26 am | Apple tv |
9:26 am | iTV |
9:25 am | another ad - same song, different style |
9:25 am | bright people dancing - different |
9:25 am | iLounge: new ipod ad with colored silhouettes on a black background |
9:24 am | showing a new ad |
9:24 am | new ads for ipods |
9:24 am | zune logo up in fire |
9:24 am | no zune data for dec. |
9:24 am | rest had 36 |
9:23 am | ipod 62 |
9:23 am | 2percent market share |
9:23 am | strong lineup of musicplayers zune how did they do november data |
9:23 am | hope to add more as other studios join in |
9:23 am | over 250 movies offered now |
9:22 am | showing titles |
9:22 am | applause |
9:22 am | new partner - Paramount |
9:22 am | 1st 4 months - have sold 1.3m movies |
9:22 am | talking about Disney partnership |
9:21 am | movies |
9:21 am | 350 shows on itunes now 50m tv shows sold |
9:21 am | tv shows on itunes |
9:21 am | next is Target |
9:21 am | growth, now sell more than amazon applause |
9:21 am | 5th largets music reseller |
9:20 am | 58 songs a second |
9:20 am | itunes sales up - don't know why they say they're down showing graph 2005 614m, 2006 2.0b 2x more 5 million songs aday |
9:20 am | crossed a major milestone over 2 billion songs sold |
9:19 am | iTunes |
9:19 am | incredible lineup of ipods |
9:19 am | become the world's most popular VIDEO player |
9:19 am | first - ecosystem ipod ipod nano shuffle |
9:18 am | we're only talking about the mac today |
9:18 am | if i die i want you to have my periphgerals |
9:18 am | im a pc, guy in hospital robe, getting upgrade today. major surgery ram, hd, graphics. |
9:17 am | showing an ad for vista |
9:17 am | quote from jim allchin - I would buy a mac today |
9:17 am | us retail stores - over half of mac sales to people who have never owned a mac before |
9:16 am | extremely successful |
9:16 am | rapidly moving apps to run natively on intel procs - thank you very much |
9:16 am | Thank you very much to developers |
9:16 am | cranking out a new mac with intel every month during the transition |
9:15 am | smooth and successful, history making made os x for intel |
9:15 am | thank you welcome year ago up here announced swtiched to intel huge transplant |
9:15 am | make some history today |
9:14 am | heavy applause |
9:14 am | Steve on stage |
9:13 am | Engadget: Steve Jobs' family is present in the audience |
9:12 am | James Brown - "I Feel Good" playing now |
9:10 am | people still seating, ushers wearing turquoise shirts |
9:10 am | "every day is a winding road" |
9:09 am | Sheryl Crow playing in background |
9:08 am | please turn off all cell phones and other devices |
9:08 am | crowds cheer |
9:07 am | lots of people - upwards of 2k |
9:06 am | Attendees still taking their seats |
8:59 am | The keynote will begin after everyone is seated - just a few minutes to go |
8:59 am | Attendees are being let into the hall |
8:54 am | VIP's have been let in, but all others are still in line outside the hall for the keynote |
8:52 am | The keynote is expected to begin in around 10 minutes - thanks for joining us. There will be additional updates to this page as events warrant, so stay tuned. |
8:40 am | Approximately 20 minutes to go |
8:26 am | Thanks for joining us. The Keynote speech will begin in approximately half an hour from now. The online Apple store has just been taken offline for updates. This page will reload automatically and keep updates current in reverse order throughout the keynote speech, along with live near-real-time photos from the keynote floor. PLEASE DO NOT RELOAD MANUALLY. Thanks for joining us, and enjoy the show. |