Tim Cook


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Tim Cook Promotes Sustainability at Ceres Gala in New York City

Tim Cook gave the keynote speech at the Ceres 30th Anniversary Gala in New York City on Monday night. Ceres is a sustainability nonprofit organization, and Cook was invited to share Apple's outlook on the future of sustainable energy. ‌Tim Cook‌ at Ceres (Photo credit: @JamesGould21) To that end, the Apple CEO used his time at the podium to engage issues of sustainability and renewable energy, while framing climate change as an opportunity. "We don't see climate change as risk, but opportunity," said Cook. "With our supply chain partners, we see a chance to develop new and valuable competencies, because it is the right thing to do." We can't face challenges by "shrinking our thinking or pulling up the draw bridge," Cook continued, later tweeting: "Companies have a responsibility to use their innovation and agility to lead on the climate crisis." Companies have a responsibility to use their innovation and agility to lead on the climate crisis. Thank you to Ceres for their work and for this award — and to @LisaPJackson and the team for driving us all forward. 🌎🌍🌏— ‌Tim Cook‌ (@tim_cook) October 22, 2019 Big applause for @apple CEO ‌Tim Cook‌ from from @CeresNews because he spoke out -- and stayed in -- when US backed out of Paris climate agreement. He's keynoting at 30th anniversary bash for Ceres. pic.twitter.com/o7mdnH2xZJ— Dave Armon (@daveyarmon) October 22, 2019 Apple has led the way in renewable energy in the corporate world. Apple Park in California is powered by one of the largest onsite corporate solar energy installations, and all of the company's da

Apple CEO Tim Cook Named Board Chairman of Tsinghua University's School of Economics and Management

Apple CEO Tim Cook is now the chairman of the advisory board of the Tsinghua University School of Economics and Management (SEM) in Beijing, and he recently hosted the 20th annual meeting of the committee. The news of his appointment was shared in a recap of the 2019 meeting of the board, which is the 20th annual meeting since the committee was established. Cook has been a member of the Beijing-based university's advisory board since October of 2013. Tsinghua SEM is considered one of the top schools in China, and other advisory board members include General Motors CEO Mary Barra, Dell CEO Michael Dell, JPMorgan Chase CEO Jamie Dimon, Foxconn CEO Terry Gou, Pepsi CEO Ramon Laguarta, Alibaba executive chairman Jack Ma, Facebook CEO Mark Zuckerberg, and more. Cook took over as chairman from Breyer Capital founder and CEO Jim Breyer, who led the board for the last three years. In a speech at the meeting, Cook said that he plans to work with board members to "promote the development of the college" over the course of the next three years that he will hold the position. Cook's promotion to chairman of the board at Tsinghua SEM comes as Apple struggles to navigate tensions between China and Hong Kong. Earlier this month, Apple pulled the HKMap Live app that protestors were using to communicate police movements after China suggested the app was being used to target specific police officers. Last Friday, U.S. lawmakers condemned Apple's decision and called on the company to reinstate the app, but Apple has not yet responded. Note: Due to the political nature

Apple CEO Tim Cook Urges U.S. Senate to Pass the Fairness for High-Skilled Immigrants Act

Apple CEO Tim Cook this week tweeted in support of the Fairness for High-Skilled Immigrants Act, urging the U.S. Senate to move quickly to pass the bipartisan bill, which would eliminate per-country limits on employment-based green cards and increase per-country limits for family-sponsored green cards. "Immigrants make this country stronger and our economy more dynamic," said Cook. "As a first step toward needed comprehensive reform, I urge the Senate to move quickly to pass the Fairness for High-Skilled Immigrants Act. The contributions of these workers are critical to America's future." The U.S. House of Representatives passed the High-Skilled Immigrants Act in July, but the Senate has so far blocked the bill. Apple and Cook frequently back pro-immigration legislation. Earlier this month, for example, Cook lent his name to Apple's amicus brief with the U.S. Supreme Court in support of DACA, the Deferred Action for Childhood Arrivals immigration policy that protects "Dreamers" from deportation. Immigrants make this country stronger and our economy more dynamic. As a first step toward needed comprehensive reform, I urge the Senate to move quickly to pass the Fairness for High-Skilled Immigrants Act. The contributions of these workers are critical to America’s future.— ‌Tim Cook‌ (@tim_cook) October 17, 2019 Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is

Tim Cook Remembers Steve Jobs on 8th Anniversary of His Death

Eight years ago today, Steve Jobs passed away from pancreatic cancer at the age of 56, one day after somewhat subdued Apple executives introduced the iPhone 4s at a media event on the company's Infinite Loop headquarters campus. As he traditionally does, Apple CEO Tim Cook today marked the anniversary of Jobs' death with a tweet, sharing a Jobs quote and a photo of him at the iconic cube at Apple's Fifth Avenue retail store in New York City. “The most precious resource we all have is time.” - SJ. Remembering you always. pic.twitter.com/nsUUiFzZnz— ‌Tim Cook‌ (@tim_cook) October 5, 2019 Apple continues to maintain its "Remembering Steve" page highlighting a few of the over one million submissions from people around the world who "shared their memories, thoughts, and feelings about

Tim Cook Talks Cryptocurrency, Quality Journalism, Privacy and More on European Tour

Apple CEO Tim Cook is currently in Europe, and over the course of the last few days, he's visited Germany, France, and Italy. Earlier this week we shared an interview he did with a German news site, and today he spoke with a French newspaper and students in Italy as part of an appearance at the Osservatorio Permanente. Cook commented on topics like journalism, privacy, and immigration, with his comments shared by Italian site Macitynet.it [Google Translate] and French newspaper Les Echoes (via CNBC). Image shared by Tim Cook on Twitter According to Cook, while the internet has brought "many positive things," fake news is one negative. From a translation of the original interview:All of us lovers of democracy and freedom must think that separating the false from the true is the basis of freedom. Quality journalism is the foundation of every democracy and an open and free press is essential.Cook also spoke about a topic that he's covered many times in the past - privacy. He reiterated his belief that Apple customers are not Apple's product, and that Apple will not sell customer data. "At Apple, we will never treat you as products but as customers with dignity and respect," he said. Along with touching on privacy, Cook highlighted Apple's environmental efforts, such as the fact that Apple is run on 100 percent renewable energy, and he spoke on human rights. "We do not do it because it's required by regulations, but because it is a moral imperative," he said. Apple supports immigration because wealthy countries must "accept migrants who are fleeing difficult

Apple's Tim Cook and Deirdre O'Brien Urge Supreme Court to Protect Dreamers by Upholding DACA

Apple today filed an amicus brief with the U.S. Supreme Court in support of DACA, the Deferred Action for Childhood Arrivals immigration policy. Apple has filed many briefs before the Court, but this is the first time that Apple's CEO Tim Cook and Vice President of Retail and People Deirdre O'Brien are named too. DACA provides around 800,000 individuals who entered the U.S. at age 16 or younger with a renewable two-year period of deferred action from deportation, and eligibility for a work permit in the country. Many of these individuals, known as Dreamers, have lived in the U.S. for the majority of their lives. In its brief, Apple notes that it employs 443 Dreamers who come from more than 25 different countries spanning four continents. Dreamers at Apple run the gamut of roles within the company, including hardware engineering, software engineering, retail, customer support, and operations across 36 states. Apple says it would "quite literally not exist without a brilliant and driven population of immigrants," including Dreamers, adding that Apple co-founder Steve Jobs's father immigrated from Syria himself. Apple also mentions several studies that link a diverse workforce to a company's growth and success. The introduction of Apple's brief:Since 1976, Apple has made its name by designing, developing, selling, and maintaining cutting-edge consumer electronics including mobile communications devices, personal computers, and related software and services. Apple's success stems from its people. They shape and embody Apple's culture of innovation. Apple employs

Apple CEO Tim Cook Continues European Tour, Talks iPhone Pricing, App Store, Apple TV+ and More in Interview

Apple CEO Tim Cook is in Europe this week, visiting local Apple employees and App Store developers and even attending an Oktoberfest celebration. Cook was in Munich on Sunday before traveling to Berlin, where he visited the offices of Blinkist, an app that distills non-fiction books into bitesize text and audio snippets, similar to CliffsNotes. Cook also sat down for an interview with German news site Stern, and his comments were published today in German. On the topic of the ‌App Store‌ and an anticompetitive lawsuit the U.S. Supreme Court allowed to move forward, Cook said (based on Google translation from German) that "no reasonable person would ever call Apple a monopolist." He said that offering apps through the ‌App Store‌ isn't a limitation, but at an advantage because of Apple's rigorous ‌App Store‌ policies that keep customers safe from malicious apps and illicit content.[Translated From German] "Customers buy an experience from us, and this experience includes a trustworthy place to buy apps in which we curate and check all applications. " As a result, many apps would not come to the iPhone, such as pornographic offers, explains Cook. "But anyone can take their ‌iPhone‌ and access that content in the browser, but we do not offer it ourselves."Cook went on to address complaints about Apple offering its own ‌App Store‌ apps and competing with developers.We have 30 to 40 apps - versus more than two million others." Cook compares the ‌App Store‌ to a supermarket: "The likelihood that it has its own brand is very high, and who benefits from having another

Tim Cook Visits Germany and France, Confirms Interest in Rolling Out Apple Card Internationally

Apple CEO Tim Cook has traveled to Germany this week to visit local Apple employees and App Store developers, and he even took a moment to celebrate the annual Oktoberfest beer festival in Munich. Cook has so far met with Algoriddim, makers of the popular DJ and mixing app djay, as well as one of Apple's design teams. Continuing his tour, he later met with developers of the Blinkist reading app in Berlin. In an interview with German publication Bild, Cook said iPhone 11 sales are off to a "very strong start" and he also confirmed interest in offering the Apple Card anywhere possible, including Germany, although this will take time due to various regulations in countries around the world. On Tuesday, Cook made various stops in France. Cook routinely travels to countries around the world for meet and greets, having visited Canada, China, France, Ireland, Italy, the United Kingdom, and many other countries during his eight-year tenure as Apple CEO. From an Apple intern to a developer success story! Wonderful to see how Karim Morsy and @Algoriddim are making DJing accessible to everyone. Thanks for a great visit! 🎶 🇩🇪 pic.twitter.com/eUCBdjWrJO— Tim Cook (@tim_cook) September 29, 2019 Among the many things our Bavarian Design Center team works on are the silicon chips that improve battery life. Thanks to our teams here in Munich for their superb engineering and attention to detail. Macht weiter so mit Euer großartigen Arbeit! 🇩🇪 pic.twitter.com/JZT0vVCdTb— Tim Cook (@tim_cook) September 30, 2019 Impressed with the growing and talented team at @Blinkist.

Apple CEO Tim Cook Visits Fifth Avenue Store as iPhone 11 Launch Day Continues Around the World

iPhone 11 and Apple Watch Series 5 launch day is now underway in the United States and Canada, with deliveries beginning to arrive to customers. Apple Stores are also opening early at 8 a.m. local time in each country to accommodate in-store pickups and walk-in purchases on a first-come, first-served basis. Apple's CEO Tim Cook and retail chief Deirdre O'Brien attended the grand reopening of the company's newly revamped Fifth Avenue store in Manhattan today, posing for photos with customers and joining in the launch day excitement. All of the new iPhone 11 and Apple Watch Series 5 models should be on display at most Apple Stores starting today for customers to try out. And as first noted by Mark Gurman, Apple has installed lit-up "11" and "Pro" window displays at select stores for the iPhone 11 and iPhone 11 Pro. "Pro" sign at an Apple Store via ericip220 Visiting an Apple Store today for launch day? Share your photos with us on Twitter by tagging

Apple CEO Tim Cook Donates Nearly $5 Million in Stock to Charity

Apple CEO Tim Cook last week donated close to $5 million in Apple stock to an unnamed charity, according to an SEC filing shared today. Cook donated a total of 23,700 shares worth over $4.89 million at Apple's current closing price of $206.49. There's no word on which charity Cook donated to, as the SEC does not disclose that information. In the past, Cook has said that he plans to give away the vast majority of his wealth. In a 2015 interview with Fortune, Cook said he had already started donating money quietly and had plans to create a "systematic approach to philanthropy." Cook at this same time last year also donated $5 million in stock to charity. Following the 2019 donation, Cook continues to own 854,849 shares of Apple stock worth over $176

Bloomberg: Jeff Williams is Second-Most Important Person at Apple, Operates Similar to Tim Cook

Last month, Apple announced that Jony Ive will be leaving Apple later this year to form an independent design company, with Apple among its primary clients. In turn, Apple indicated that its operations chief Jeff Williams will spend more of his time working with its design team in their studio. Williams has long been considered a frontrunner to succeed Tim Cook as CEO of Apple, and with his expanded design-related oversight at Apple, Bloomberg's Mark Gurman believes he is "unambiguously the second-most important person at Apple" and first in line to succeed Cook when the time comes. In line with his calm demeanor on stage at Apple events, Gurman notes that Williams has over the years distinguished himself as a modest, disciplined, and demanding leader, much more like Cook than Steve Jobs. From the report:"He's the closest thing at the company to ‌Tim Cook‌, and you'll get more of that," a former senior Apple executive says of Williams. "If you think Cook is doing a good job, then it's a good choice."Williams is considered to be slightly more hands-on with product development than Cook, however, as evidenced by his leadership of the Apple Watch team since its inception. Williams is also said to attend weekly reviews of product and industrial design progress and brief Cook on the discussions. Gurman:Williams now oversees the development of all Apple hardware products, holding weekly meetings to gauge their progress. Although the process is formally called NPR, or New Product Review, some employees call this the "Jeff Review." During the development of the AirPod

Steve Jobs Criticized Tim Cook as 'Not a Product Person,' Says Biographer Walter Isaacson

"Steve Jobs" biographer Walter Isaacson was on Squawk Box this week, and in an interview he mentioned that he "softened" parts of the book when it came to certain Jobs quotes (via CNBC). Particularly, Jobs was said to have criticized current Apple CEO Tim Cook for not being a "product person." According to Isaacson, "Steve says how ‌Tim Cook‌ can do everything, and then he looked at me and said, 'Tim's not a product person.'" Isaacson said that he wanted to soften certain things that he thought were too harsh in his biography of Steve Jobs. The book first launched in October 2011, just 19 days after Jobs died from pancreatic cancer. “Sometimes when Steve was in pain ... and he was angry, he would say more things that [Cook] was not a product person,” recalled Isaacson. “I felt I would put in the specific things that were relevant to the reader but not the complaints.” Cook was also mentioned in a recent piece by The Wall Street Journal, which focused on Jony Ive, who reportedly became "dispirited" because of Cook's lack of interest in the product development process. Ive announced that he will leave Apple later this year and start his own design studio, with Apple as one of its primary clients. Isaacson has been critical of Apple as a whole in the past, believing in 2014 that Amazon and Google had overtaken Apple to become the most innovative technology companies of the modern day. At the time, he specifically referenced virtual assistants as a space where Apple needed improvement. Isaacson's biography of Steve Jobs went on to be the basis for Aaron

Apple CEO Tim Cook to Receive 'Champion Award' for His Ongoing Commitment to LGBTQ Rights

GLSEN, an organization dedicated to creating safe and inclusive K-12 schools for LGBTQ youth, has announced that Apple CEO Tim Cook will receive its "Champion Award" for his ongoing commitment to fighting for LGBTQ rights. The awards ceremony will take place on October 25 at the Beverly Wilshire hotel in Los Angeles. Cook provided the following statement:I am grateful to GLSEN for this honor and for all their work to ensure the LGBTQ community is treated with dignity and respect. At Apple, our commitment to inclusion helps us do our best work, each and every day. Innovation depends on openness to new ideas, a culture of curiosity and a climate free from shame and stigma — that's true not only true for Apple, I believe it's true for everyone.Since becoming CEO, Cook has strongly pushed for inclusion and diversity, which Apple refers to as its "greatest strength" on its website. "To create products that serve everyone, we believe in including everyone." Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tim Cook Talks Privacy, Steve Jobs, and the 'Difference Between Preparation and Readiness' in Stanford Commencement Address

Apple CEO Tim Cook delivered the commencement address at Stanford University today, sharing his thoughts on privacy, the need to always "be a builder," and how the loss of Steve Jobs made him learn the "real, visceral difference between preparation and readiness." On the subject of privacy, Cook acknowledged that so many of our modern technological inventions have come out of Silicon Valley, but that recent years have seen "a less noble innovation: the belief that you can claim credit without accepting responsibility." Cook stressed the importance of not accepting that we must give up privacy in order to enjoy advances in technology, arguing that there's much more at stake than just our data.If we accept as normal and unavoidable that everything in our lives can be aggregated, sold, or even leaked in the event of a hack, then we lose so much more than data. We lose the freedom to be human. Think about what’s at stake. Everything you write, everything you say, every topic of curiosity, every stray thought, every impulsive purchase, every moment of frustration or weakness, every gripe or complaint, every secret shared in confidence. In a world without digital privacy, even if you have done nothing wrong other than think differently, you begin to censor yourself. Not entirely at first. Just a little, bit by bit. To risk less, to hope less, to imagine less, to dare less, to create less, to try less, to talk less, to think less. The chilling effect of digital surveillance is profound, and it touches everything. What a small, unimaginative world we would

Tim Cook Says Apple 'Should be Scrutinized' But Disputes Claims Company is a Monopoly

Apple CEO Tim Cook believes that when it comes to big business, scrutiny is a good thing, but he has denied claims that Apple is a monopoly. In an extended interview with CBS News, Cook said that because of Apple's size he thought it was "fair" to scrutinize its business practices, but the CEO pushed back hard against claims that the company had a dominant position in any market. Apple has recently become the target of regulator inquiries and class action lawsuits that have variously questioned its business practices. In the United States, for example, the Supreme Court recently ruled that a class action accusing Apple of operating an App Store monopoly can proceed to trial in a lower court. Asked about Elizabeth Warren's presidential campaign and her position that Apple should break up its App Store and other parts of its business, Cook said: I strongly disagree with that. I think some people would argue, if you are selling a good, then you can't have a product that competes with that good. And I-- I think that's part of what is being argued there. But that-- that's an argument that takes you down the path that, Walmart shouldn't be stocking alternative or house brand. And so this is decades of-- of-- U.S. law here. But I think scrutiny is good, and we'll tell our story to anybody that we need to or that-- that wants to hear it. I-- I feel very confident in-- in our position.Cook went on to underline the company's user-centric position and claimed that when it comes to privacy and fake news, "we're on the user's side," which is why it curates content on its

Apple CEO Tim Cook Promotes New Statue of Liberty Augmented Reality App

Apple CEO Tim Cook this afternoon encouraged his Twitter followers to check out the new Statue of Liberty augmented reality app for iOS, which was conceptualized by Diane von Fürstenberg to celebrate the launch of the Statue of Liberty Museum this Thursday. According to the Vogue article on the app, it was created by the Statue of Liberty Foundation and Yap Studios. Its creation took more than a year of scanning and photography, and it offers up a time-lapse view from the statue's eyes, a look inside of it, and a time-lapse of how the color changed over time. The main feature, though, is several 3D models of the Statue of Liberty that can be projected into your own home. There's a full-size model plus close-ups of the torch and the Statue's foot. Try it! https://t.co/75awGrX1Uo— ‌Tim Cook‌ (@tim_cook) May 14, 2019 The app is designed to help visitors to the museum and those who are viewing from home understand the construction and the detail of the Statue of Liberty, thanks to augmented reality. Apple was one of the donors of the project after Diane von Fürstenberg connected ‌Tim Cook‌ and the Statue of Liberty Foundation. "I met ‌Tim Cook‌ from Apple, and discovered first of all that he had never been to Liberty Island, so I arranged for him to go," DvF revealed. "Not even knowing what I was talking about, I said, 'Wouldn't it be wonderful to give people an Apple experience when they go on the Island?' I met the people who do apps and we started, not knowing where it would all end up. The foundation created this app that will reach hundreds of millions of

Apple CEO Tim Cook: 'I Don't Think a Four-Year Degree is Necessary to Be Proficient at Coding'

Earlier this week, Apple CEO Tim Cook visited an Apple Store in Orlando, Florida to meet with 16-year-old Liam Rosenfeld, one of 350 scholarship winners who will be attending Apple's annual Worldwide Developers Conference next month. Apple CEO ‌Tim Cook‌, left, and WWDC 2019 scholar Liam Rosenfeld via TechCrunch Echoing comments he shared with the Orlando Sentinel, Cook told TechCrunch's Matthew Panzarino that it is "pretty impressive" what Rosenfeld is accomplishing with code at such a young age, serving as a perfect example of why he believes coding education should begin in the early grades of school."I don't think a four year degree is necessary to be proficient at coding" says Cook. "I think that's an old, traditional view. What we found out is that if we can get coding in in the early grades and have a progression of difficulty over the tenure of somebody's high school years, by the time you graduate kids like Liam, as an example of this, they're already writing apps that could be put on the App Store."Cook made similar comments during an American Workforce Policy Advisory Board meeting at the White House earlier this year. While in Florida, Cook attended a conference that saw SAP and Apple announce an expanded partnership focused on new enterprise apps taking advantage of technologies like machine learning and augmented reality. Despite all of the technological advancements in recent years, Cook told Panzarino that many businesses have not "changed a whole lot" and are "still using very old technology." With more solutions like those from SAP and Apple,

Apple CEO Tim Cook Visits Florida Apple Store and Meets WWDC Scholar

Apple CEO Tim Cook today visited the Mall at Millenia Apple Store in Orlando, Florida, where he met up with 16-year-old Liam Rosenfeld, one of the WWDC scholars who will be attending Apple's Worldwide Developers Conference this June. Cook was in Florida for an event that saw SAP and Apple announce an expanded partnership focused on new enterprise apps taking advantage of technologies like machine learning and AR. Cook apparently visited the Apple Store after the conference. According to the Orlando Sentinel, Cook had a short chat with Rosenfeld, who called the meeting "an amazing surprise." ‌Tim Cook‌ at the Millenia Apple Store, via Matthew Panzarino Rosenfeld runs a coding club at his high school, and he's created an app that converts images into ASCII, plus he has two additional apps in the works. Cook said that the teenager had impressed him."He has a quality that I think is on a short list of characteristics that drive success, and that is curiosity," said Cook, after talking with Liam about the creation of the coding club.Cook went on to say that WWDC scholarships provide Apple with a way to contribute to the growing need for a tech workforce."You need public, private, non-governmental organizations working together because this is not a trivial transformation that needs to happen here," he said. "We have an obligation. We are fortunate to have had some success."Apple offered 350 scholarships to students and STEM organization members for WWDC 2019. Each scholarship includes a free WWDC ticket, free accommodations in San Jose, California, near the McEnery

Apple CEO Tim Cook on Privacy: 'We Very Much Are on Your Side'

At the Berkshire Hathaway shareholder conference this weekend, Apple CEO Tim Cook sat down for an interview with CNBC's Becky Quick, and that interview aired this morning on Squawk Box. During the discussion, Cook covered topics like Warren Buffett's Apple investments, Apple's company mission, how Apple runs, internal debate topics, privacy, acquisitions, and more. Cook said that when he heard that Warren Buffett invested in Apple stock, he said he thought to himself "Wow, this is really cool." An investment from "the ultimate long-term investor" is an "honor and a privilege," Cook said. "I mean, wow, it's Warren Buffett is investing the company. And yeah, so, it felt great." Buffett's decision to invest in Apple meant that he viewed it as a consumer company, not a technology company because Buffett doesn't invest in tech companies he doesn't understand. Cook says that while Apple is in the tech industry, the consumer is the company's focus. "We think technology should be in the background, not the foreground," said Cook. Cook went on to reiterate something that he's said many times before - Apple's goal is to enrich people's lives.Our mission is to make the best products in the world in those areas which we choose to participate that enrich people's lives. And so, if we can't make the best product, we don't go in. If we can make a great product but it doesn't help anybody, it doesn't enrich their life, then we're not going to go into that either. And so that's a pretty narrow funnel then because you're working on a few things. And we know in order to do them at

Apple CEO Tim Cook Discusses Apple's Revamped Carnegie Library Store in Washington, D.C.

Apple is set to open a new retail store at the revamped Carnegie Library in Washington, D.C. on Saturday, May 11, and ahead of the grand opening, Apple CEO Tim Cook and Apple retail leader Deirdre O'Brien did an interview with The Washington Post to discuss the new flagship location. Work on the Carnegie Library Apple Store kicked off two years ago, and Apple has spent an estimated $30 million on the project. $7 million of that went towards facade restoration, $300,000 went to restoring the stair wells, and $2 million was spent on landscaping and site work. Apple is also paying $700,000 per year for the next 10 years to lease the space. According to Cook, restoring Carnegie Library to its original design standards became the "most historic, ambitious restoration by far, in the world." Apple believes projects like this help showcase "Today at Apple" services and classes, though the company's aim is to get customers to further associate Apple with creativity."Our roots are in education and creativity," Cook said. "You think about where the company started from and Steve and the team at the time were very focused on providing people tools that allowed them to do incredible things." "We've been serving the creative community as a company since the founding of the company, and the truth is everyone should be a part of the creative community," Cook added, "so this is our way to democratize it."Like other remodeled Apple Stores, Carnegie Library will use the town square design with dedicated sections for the Genius Grove, Today at Apple sessions, and shopping for