Tim Cook


'Tim Cook' Articles Page 2

Tim Cook Told Donald Trump China Tariffs Are 'Not the Right Approach' in Recent Meeting

Apple CEO Tim Cook conducted a private meeting with United States President Donald Trump on Wednesday, April 25, where the discussion was said to be focused "on trade." Following a recent interview with Bloomberg Television, Cook divulged more details about the meeting, mentioning that the two men discussed topics like recently imposed tariffs on China and the Deferred Action for Childhood Arrivals program. In late March, Trump launched 25 percent tariffs on around $50 billion worth of Chinese products, citing a "tremendous intellectual property theft problem" in previous U.S./China trade relations. In the new interview, which happened on "The David Rubenstein Show: Peer-to-Peer Conversations," Cook admitted previous trade policies had their drawbacks, but still held that Trump's tariffs are "not the right approach" in this situation. Apple CEO Tim Cook at the Executive Tech Summit at Trump Tower in December 2016 “It’s true, undoubtedly true, that not everyone has been advantaged from that -- in either country -- and we’ve got to work on that,” Cook said. “But I felt that tariffs were not the right approach there, and I showed him some more analytical kinds of things to demonstrate why.” The two also discussed the Deferred Action for Childhood Arrivals program, which protects young immigrants who were brought into the U.S. as children from deportation. The Trump administration's decision to end DACA was blocked in January by a federal judge in San Francisco, and today representatives of the administration will attempt to convince the 9th U.S. Circuit Court of Appeals

Tim Cook Challenges Graduates to 'Think Different' in Duke University Commencement Address

Apple CEO Tim Cook today delivered the 2018 commencement address at his alma mater Duke University in Durham, North Carolina. Cook challenged students to "think different" rather than accept the status quo, and to leave the world better than they found it, by following in the footsteps of leaders like Steve Jobs, Robert F. Kennedy, and Martin Luther King Jr. He also reflected on Apple's commitment to the environment, privacy, immigration, and gun control, supporting the Me Too movement against sexual harassment and students involved in the Stoneman Douglas High School shooting. An excerpt from his speech:The pace at which progress is possible has accelerated dramatically. Aided by technology, every individual has the tools, potential, and reach to build a better world. That makes this the best time in history to be alive. Whatever you choose to do with your life, wherever your passion takes you, I urge you to take the power you have been given and use it for good. Aspire to leave this world better than you found it. I didn't always see life as clearly as I do today. But I've learned that the greatest challenge of life is knowing when to break with conventional wisdom. Don't just accept the world you inherit today. Don't just accept the status quo. No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different. Dare to think different. I was lucky to learn from someone who believed this deeply—someone who knew that changing the world starts with following a vision, not a path. He

Tim Cook: iPhone X is a 'Super Bowl Winner' Even if You Wanted It to Win 'By a Few More Points'

During today's earnings call covering the second fiscal quarter of 2018, Apple CEO declined to provide specific information on iPhone X sales, but he did suggest that the new device has been selling well, a major contrast to reports that have suggested poor sales and waning orders. According to Cook, customers chose the iPhone X more than any other iPhone "each and every week" of the March quarter, just as they did following the device's launch in the December quarter. Furthermore, Cook said that the iPhone X marks the first time its most expensive, flagship device has been its most popular device. Cook said that Apple was "surprised somewhat" that the iPhone X was the most popular device each week since its launch. "That's a powerful point," he said. iPhone X was also the most popular smartphone in China during the quarter. Since we split the iPhone line with the iPhone 6 and iPhone 6 Plus in 2014, this is the first cycle we've ever had where the top of the line iPhone model has also been the most popular.Referencing customer satisfaction numbers for the iPhone X, Cook said that the device is a "beloved product." He went on to use a Super Bowl metaphor to describe iPhone X sales.I think it's one of those things where a team wins a Super Bowl. Maybe you want them to win with a few more points, but it's a Super Bowl winner and that's how we feel about it.Cook also discussed Apple's iPhone X pricing strategy, as he has done in the past. "We price for the value we're delivering," he said. "The iPhone X is the most innovative product on the market, and as I've said a

Apple CEO Tim Cook Attends State Dinner at White House and Will Meet With Trump on Wednesday

Apple CEO Tim Cook is attending the first state dinner of the Trump administration, which is honoring French president Emmanuel Macron, according to CNN. Cook is accompanied by Apple vice president of environment, policy and social initiatives Lisa Jackson. Guests at the dinner, which is taking place in the White House State Dining Room, will dine on a goat cheese gateau with tomato jam and buttermilk biscuit crumbles, a rack of spring lamb with Carolina Gold rice jambalaya and a burnt cipollini onion soubise, and a nectarine tart with crème fraîche ice cream. Image via Paul Bedard Other state dinner attendees, aside from President Donald Trump and Melania Trump along with President Macron and his wife, include Vice President Mike Pence, Supreme Court Chief Justice John Roberts, former Secretary of State Henry Kissinger, Rupert Murdoch, Olympic curler John Shuster, hockey player Meghan Duggan, Defense Secretary Jim Mattis, Commerce Secretary Wilbur Ross, and CIA Director Mike Pompeo. Approximately 150 guests are attending. Cook has met with Trump several times in the past, attending a December 2016 tech summit and a meeting of the American Technology Council put together by Trump. Most recently, Cook was in Washington D.C. to meet with Senators Mark Warner (D-Virginia) and Richard Burr (R-North Carolina). Update: Cook will have a private meeting with Trump in the Oval Office at 1:45 p.m. Eastern Time on Wednesday, according to a copy of his schedule obtained by Bloomberg and other media outlets. Update 2: Trump has now confirmed the meeting and says the

Apple Celebrates Turkish Children's Day With Self-Portraits Created Using iPad and Apple Pencil

Today is National Sovereignty and Children's Day in Turkey, an annual public holiday that takes place on April 23 in the country. As it has in years past, Apple is celebrating the holiday by sharing art that children have created using its products. Apple CEO Tim Cook highlighted a self-portrait created by 13-year-old Özgün Asya, who made the image on an iPad with Apple Pencil. It’s Children’s Day in Turkey! 🇹🇷 Thanks to 13-year-old Özgün Asya from Istanbul for this colorful self-portrait, created on iPad using Apple Pencil. pic.twitter.com/N5EzH11F1x— Tim Cook (@tim_cook) April 23, 2018 Over the past week, Apple's Turkish YouTube channel has been sharing a few videos also highlighting Children's Day, in a series called "My Portrait." The first video posted focused on Asya's self-portrait, and in it she explains that she drew herself with her favorite flower, the cherry blossom. Following the first video, Apple published six more short, 15-second clips where kids from Turkey explained the art that they created using iPad. Ali G. explained that he drew seven-and-a-half versions of himself due to his own age, Ece S. described her nature-focused portrait, and Defne A. showed off an image of her and her dog. In the most recent video, shared over the weekend, Apple combined all of the self portrait videos into one 30-second ad. The power of the iPad, the ease of use of Apple Pencil, and the unlimited creativity of children came together, and these extraordinary self-portraits came out. Apple's Children's Day videos showcase the latest 9.7-inch iPad, which

Tim Cook Insists Merging Mac and iPad Would Result in Compromises

Apple CEO Tim Cook remains against the idea of merging the Mac and iPad to create one unified hardware and software experience, according to a brief conversation he had at Apple's education event in Chicago last month. "We don't believe in sort of watering down one for the other," said Cook, speaking with The Sydney Morning Herald's Peter Wells. "One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two … you begin to make trade offs and compromises." "So maybe the company would be more efficient at the end of the day, but that's not what it's about," he added. "It's about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don't think that's what users want." Cook reiterated that he generally uses a Mac at work, and uses an iPad at home and for travel, but added "I use everything and I love everything." Apple's boss also revealed that an Apple IIc, released in 1984, was his first computer. "I first used it for a project, as a senior in engineering school, making an inventory control program or for a rental business that was close by," said Cook, who majored in industrial engineering at Auburn University. Cook's comments echo those he shared with the Irish Independent in 2015, when he said Apple is not interested in creating a "converged Mac and iPad." "What that would wind up doing, or what we're worried would happen, is that neither experience

Apple CEO Tim Cook on MSNBC Tonight at 5:00 PT/8:00 ET

Apple CEO Tim Cook is set to appear on MSNBC tonight at 5:00 p.m. Pacific Time or 8:00 p.m. Eastern time in an interview called "Revolution: Apple Changing the World" with MSNBC's Christopher Hayes and Recode's Kara Swisher. Much of what Tim Cook had to say was already covered in news stories earlier this week as the interview took place on March 28 and was covered by reporters who attended it live. It will be well worth watching in its entirety, however, as Cook had a lot to say during the segment. He covered favored topics like education and coding, but he also commented on the current political climate in the United States and talked extensively about the ongoing Cambridge Analytica privacy scandal Facebook is facing. Cook had some inflammatory words about Facebook CEO Mark Zuckerberg, for example, stating "I wouldn't be in this situation" when asked what he would have done in Zuckerberg's shoes.We could make a ton of money if we monetized our customers. If our customers were our product. We've elected not to do that. ...We're not going to traffic in your personal life.Cook also said Apple's customers are not the company's product, and that "well-crafted" regulation "is necessary" to prevent another Cambridge Analytica-style scandal.It's clear to me that something, some large profound change is needed... I'm personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it, however I think this certain situation is so dire and has become so large, that probably some well-crafted regulation is necessary.Cook also comme

Apple CEO Tim Cook Visits Alabama, Discusses MLK, Coding, and More in Student Symposium

Apple CEO Tim Cook visited Alabama today to attend a banquet hosted by the Birmingham Metro Southern Christian Leadership Conference (SCLC), where he received the 2018 Human Rights Award for advocacy for equality and safety in the workplace. Cook is an Alabama native who grew up in Robertsdale and attended Auburn University. The event was meant to commemorate the 50th anniversary of Dr. Martin Luther King Jr.'s assassination. King was the founding president of the SCLC in 1957. It’s an honor to be in Birmingham celebrating Dr. King’s life today. "Let us all hope that...in some not too distant tomorrow the radiant stars of love and brotherhood will shine over our great nation with all their scintillating beauty." pic.twitter.com/GN6T54hSqx— Tim Cook (@tim_cook) April 4, 2018 Ahead of the banquet, Cook also spoke at a student symposium at the Sixth Avenue Baptist Church in Birmingham focusing on civil rights, education, and innovation, and details of what he had to say were shared by Alabama news site AL.com. On the topic of Martin Luther King Jr., Cook said his teachings "are timeless." "If you listen to him today, you feel like he is speaking about today," said Cook. He went on to explain that it's important to reflect on the work done by King, and the ways we can continue his legacy. Full of hope this morning, hearing from hundreds of Alabama students who are carrying Dr. King's legacy into the future. pic.twitter.com/NDPimMl10A— Tim Cook (@tim_cook) April 4, 2018 As for students who attended the symposium, Cook encouraged them to "change the status

Mark Zuckerberg Rebuts Tim Cook: Companies That Charge You More Don't Necessarily Care About You More

Facebook CEO Mark Zuckerberg has countered the argument that companies without an ad-supported business model are better off. "You know, I find that argument, that if you're not paying that somehow we can't care about you, to be extremely glib," said Zuckerberg, in an interview with Vox's Ezra Klein. "And not at all aligned with the truth." "The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can't afford to pay. And therefore, as with a lot of media, having an advertising-supported model is the only rational model that can support building this service to reach people." Last week, Apple CEO Tim Cook told Recode's Kara Swisher and MSNBC's Chris Hayes that his company "could make a ton of money if we monetized our customer," but added "we've elected not to do that." Apple's business model is primarily focused on selling products like iPhones and iPads to customers, rather than targeting users with advertisements based on their personal information. Facebook, on the other hand, is a free service that relies on ads for a significant portion of its revenue. Cook, who said Apple views privacy as a "human right," believes that Facebook shouldn't have the ability to collect as much information as it does. "The ability of anyone to know what you've been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn't exist," said Cook, speaking at the annual China

Apple CEO Tim Cook: 'It's Not True That the iPhone is Not Made in the United States'

"It's not true that the iPhone is not made in the United States," Apple CEO Tim Cook said this morning in an interview with Recode's Kara Swisher and MSNBC's Chris Hayes in a response to criticism about its ties to China and other countries. "We have always made the parts here," Cook said. "People just look at where the final product is assembled." In a global world, he explained, manufacturing and assembly needs to be done in a variety of places. Image via Recode As Cook has said multiple times in the past, key iPhone components are manufactured in the United States. Display glass for the iPhone and iPad, made by U.S. manufacturer Corning, comes from Kentucky. The Face ID module for the iPhone X comes from Texas. Various chips for Apple devices are also built in the United States, according to Cook, as is equipment for manufacturing the iPhone. Components manufactured in the U.S. are shipped abroad, with devices assembled by suppliers like Foxconn and Pegatron in China. Cook said "political pressure" doesn't push Apple to add U.S. jobs, as it's something the company is already doing. As Cook often says, Apple could "only have been created in the United States," and Apple wants to give back. "Businesses should be more than just building revenues and profits," Cook said. "They should be building people.""We know that Apple could only have been created in the United States. We know that. This company would not have flourished in any other country in the world. We love this country. We are patriots. This is our country and we want to create as many jobs as we can

Tim Cook on What He Would Do in Mark Zuckerberg's Shoes: 'I Wouldn't Be in This Situation'

"I wouldn't be in this situation" Apple CEO Tim Cook told Recode's Kara Swisher in an interview where he was asked what he would do right now if he was Mark Zuckerberg. Cook went on to say that Facebook should have self regulated to prevent the massive data collection scandal it's now embroiled in, but the time for that has passed. "I do think that it is time for a set of people to think deeply about what can be done here." Image via Recode It's clear to me that something, some large profound change is needed... I'm personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it, however I think this certain situation is so dire and has become so large, that probably some well-crafted regulation is necessary.Cook made the comments calling for regulation in a wide-ranging discussion with Swisher and MSNBC's Chris Hayes, covering topics from privacy to DACA to education, where he also again pointed out Apple's strong stance on privacy. As Cook has said many times in the past, "you" are not Apple's product and Apple does not make its money selling customer data. Cook says Apple sees privacy as a "human right, a civil liberty."We could make a ton of money if we monetized our customers. If our customers were our product. We've elected not to do that. ...We're not going to traffic in your personal life.Curation is important to Apple, and that's one of the ways Cook believes Facebook went wrong. "We curate," he said. "We don't want porn on our App Store. We don't want hate speech on our App Store." Apple, he says, looks at

Tim Cook Discusses Tech in Education, DACA, Facebook Scandal, and More in MSNBC Interview

Apple CEO Tim Cook sat down for an interview with Recode's Kara Swisher and MSNBC's Chris Hayes at Lane Tech College Prep today. The same high school hosted Apple's education-themed event on Tuesday. The full interview will be part of a TV special titled Revolution: Apple Changing the World that will air Friday, April 6 at 5:00 p.m. Eastern Time on MSNBC. However, reporters in attendance have shared highlights from the discussion on Twitter. Education Cook started by sharing his view that "education is the great equalizer of people." He said "if you look at many of the issues in society today, you can find the root in people who don't have access to quality education today." "We all have to get comfortable with notion that education is lifelong. Jobs will be cannibalized over time and replaced by others." While he believes that technology plays a key role in modern education, Cook noted that Apple doesn't believe technology can replace teachers. "Our products are tools," he said. "They help people — not replace people." "Teachers want to have technology to deliver their lessons. Most all teachers want a level of coding for their classes," said Cook. On the subject of Apple's new entry-level iPad, $299 with education pricing, Cook said that price point becomes "a very reasonable expenditure" since students, teachers, and school districts "don't have to buy a new iPad every year." Coding "I want America to be strong, first and foremost. And one base for that is that everyone needs to learn to code. Coding is a way to express yourself. It's a

Apple CEO Tim Cook Calls for Stronger Privacy Regulations Following 'Dire' Facebook Data Scandal

Apple CEO Tim Cook attended the annual China Development Forum in Beijing on Saturday, during which he called for stronger data privacy regulations following the "dire" Facebook and Cambridge Analytica scandal (via Bloomberg). Last week, it was revealed that the social network let Cambridge Analytica amass data on 50 million Facebook users without their consent, in an effort to target messages to voters during the 2016 presidential election. Photo of Tim Cook by Giulia Marchi via Bloomberg On the topic, Cook called for "well-crafted regulation" to protect users: “I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary,” Cook said after being asked if the use of data should be restricted in light of the Facebook incident. “The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn’t exist.” Cook went on by stating that Apple has "worried for a number of years" that something like the recent Facebook data scandal might happen. "Unfortunately that prediction has come true more than once," he said. “We’ve worried for a number of years that people in many countries were giving up data probably without knowing fully what they were doing and that these detailed profiles that were being built of them, that one day something would occur and people would be incredibly offended by what had been done without them being aware of it,” he

Apple CEO Tim Cook to Appear on MSNBC on April 6

Apple CEO Tim Cook will sit down for an interview with Recode's Kara Swisher and MSNBC's Christopher Hayes on Friday, April 6 at 5:00 p.m. Eastern Time, MSNBC announced today. The interview will be titled "Revolution: Apple Changing the World," with no other details about Cook's appearance at this time. JUST ANNOUNCED: @MSNBC & @voxmediainc's @Recode present "REVOLUTION: APPLE CHANGING THE WORLD" ft. @Apple CEO Tim Cook onstage with @karaswisher & @chrislhayes, airing Friday, April 6th at 8:00pm ET on @MSNBC. pic.twitter.com/GjgT5evSRu— MSNBCPR (@MSNBCPR) March 23, 2018 With no additional information available, it's not clear what Cook's discussion will include, but topics like privacy and data collection are likely to come up given the recent scandal with Facebook and Cambridge Analytica and concerns over the CLOUD Act. Cook may also spend time discussing the new educational initiatives Apple plans to introduce at its March 27 event, and we could get additional commentary on the consequences of Apple's power management features in older iPhones. Cook is often tight-lipped about new products, but he could potentially provide some veiled hints on what Apple's working on both this year and in the future. We'll have coverage of Cook's interview with Recode and MSNBC here on MacRumors on April

U.S. Treasury Secretary Steven Mnuchin Visits Apple Park

United States Treasury Secretary Steven Mnuchin today visited Apple CEO Tim Cook at Apple Park, according to an image shared on Twitter by Mnuchin. In his tweet, Mnuchin thanked Tim Cook for Apple's commitment to invest $350 billion in the United States, which refers to a January announcement from Apple where the company said it planned to bolster the U.S. economy through job creation, existing investments, and new investments. Glad to visit @Apple HQ with @tim_cook. Thank you for your commitment to invest 350B in USA! #TaxCutsJobsAct pic.twitter.com/TasRA55smG— Steven Mnuchin (@stevenmnuchin1) March 16, 2018 Apple said it will contribute $55 billion to the economy in 2018 and $350 billion over the course of five years. At the same time, Apple also pledged to increase its Advanced Manufacturing Fund, designed to create jobs in the U.S. through investments in suppliers, to $5 billion, up from $1 billion. Mnuchin's visit to Apple Park comes just a few days after Tim Cook was spotted at Capitol Hill meeting with senators Mark Warren (D-VA) and Richard Burr (R-NC). Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple CEO Tim Cook Commemorates the Life of Stephen Hawking

Apple CEO Tim Cook has commemorated the life of theoretical physicist Stephen Hawking, who died early Wednesday at the age of 76. "We will always be inspired by his life and ideas," he said on Twitter. Stephen Hawking via REX/Shutterstock “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” -Stephen Hawking. We will always be inspired by his life and ideas. RIP.— Tim Cook (@tim_cook) March 14, 2018 Hawking was a renowned scientist, cosmologist, astronomer, and mathematician. He authored several books, including his best-selling 1988 classic A Brief History of Time, which has sold more than 10 million copies. Hawking was diagnosed with the degenerative disease amyotrophic lateral sclerosis, also known as Lou Gehrig's disease, at the age of 21. He was given just a few years to live, but battled the illness for more than five

Quick Takes: Tim Cook at Capitol Hill, Apple Hires Events Director From Golden State Warriors, and More

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays. Tuesday, March 13 - Apple CEO Tim Cook visits Capitol Hill: Cook was spotted in the U.S. Capitol with senators Mark Warner (Democrat-Virginia) and Richard Burr (Republican-North Carolina). He reportedly had lunch with Warner. SPOTTED in the US Capitol: Senate Intel Cmte Chair @SenatorBurr, @MarkWarner & Apple CEO @tim_cook (Warner is getting lunch with Cook in the Senate dining room): pic.twitter.com/VwtnE4EQGS— Frank Thorp V (@frankthorp) March 13, 2018 Commentary: The report doesn't mention what was discussed, but it is fairly routine for Cook to make visits to Washington D.C. given his position. Warner is known to be a tech-savvy senator with concerns about cybersecurity. - Apple hires Golden State Warriors executive as events director: Apple has hired Gail Hunter, who was vice president of public affairs and event management of the NBA's Golden State Warriors team. Hunter will serve as Apple's director of events effective March 19, according to the team. Commentary: Hunter will join Apple just under three months prior to its annual Worldwide Developers Conference in June, the company's largest event of the year. The report doesn't mention what her responsibilities will be. - Apple supplier Wistron secures land to build new site in southern India: The contract manufacturer has received approval to build a new facility roughly 40 miles from

Tim Cook Shares Colorful 'Shot on iPhone' Photos From Hindu Festival of Holi

Apple CEO Tim Cook this morning tweeted a series of images that celebrate the Hindu festival of Holi, which began on March 1 and ended today, March 2. Cook shared three images from the India-based festival, taken by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar. Cook noted that each image was shot on the iPhone X. Stunning photos that capture the colorful festival of Holi by @prashvish in Nandgaon, @amitmehraphoto in Vrindavan and @ashishjparmar in Bengaluru, India #ShotoniPhone #iPhoneX pic.twitter.com/ykSNJDGvAl— Tim Cook (@tim_cook) March 2, 2018 Each image depicts people participating in Holi's colorful festivities, which mark the end of winter and beginning of spring. The festival is largely celebrated within India, but events expand beyond India into the United Kingdom, United States, South Africa, and more. Two of the images use Portrait Lighting on the iPhone X, a feature that provides several unique lighting effects as a way to emphasize part of an image. Both of the pictures from the Holi festivities use the "Stage Light" effect, which spotlights a subject against a dark background. Check out Cook's tweet to see all of the pictures shared from

Tim Cook Says Apple is Always Focused on 'Products and People' Over Wall Street Expectations

Fast Company today published an interview with Tim Cook after naming Apple the world's most innovative company yesterday. Image Credit: Fast Company/Ioulex Photography Apple's CEO primarily reflected on the iPhone maker's culture and approach that has led to products such as the iPhone X, Apple Watch, AirPods, and HomePod, and as to be expected, he talked up the company he runs. Cook said Apple's focus is always on "products and people," for example, rather than the company's earnings results or stock price.Fast Company: What makes a good year for Apple? Is it the new hit products? The stock price? Tim Cook: Stock price is a result, not an achievement by itself. For me, it's about products and people. Did we make the best product, and did we enrich people's lives? If you’re doing both of those things–and obviously those things are incredibly connected because one leads to the other—then you have a good year.Apple is "not in it for the money" with Apple Music, for instance, according to Cook, who says the streaming music service is more about ensuring that artists are funded in order to have a "great creative community."Fast Company: Music has always been part of the Apple brand. Apple Music has had a lot of user growth, but streaming is not a major money­maker. Do you think about streaming as a potential stand-alone profit area, or is it important for other reasons? Tim Cook: […] Music is a service that we think our users want us to provide. It's a service that we worry about the humanity being drained out of. We worry about it becoming a bits-and-bytes kind

Apple CEO Tim Cook: Hardware and Software Integration Will Set HomePod Apart From Competitors

Apple CEO Tim Cook is spending some time in Canada this week, and yesterday he attended a hockey game and visited the Eaton Centre Apple Store in Toronto. Cook today stopped by the offices of Canadian e-commerce platform Shopify, where he spoke to the Financial Post about augmented reality apps and the HomePod. On the topic of the HomePod, Cook said that Apple's deep integration between hardware and software will help to differentiate the smart speaker from competing products like Amazon's Alexa and the Google Home."Competition makes all of us better and I welcome it," Cook said. "(But) if you are both trying to license something and compete with your licensees, this is a difficult model and it remains to be seen if it can be successful or not."Cook also said a quality, "very immersive audio experience" was one thing missing from the smart speaker market, which Apple is aiming to fix. "Music deserves that kind of quality as opposed to some kind of squeaky sound," he said. The HomePod, which, at $349 in the United States is more expensive than competing products, features a 7 tweeter array, an Apple-designed 4-inch upward-facing woofer, and spatial awareness, all of which is designed to provide the best possible sound. During his interview with the Financial Post, Cook also spoke about augmented reality, a topic he's covered many times in the past. Cook said AR is "the most profound technology of the future" that's able to amplify human experience instead of substitute it. Cook said developers across Canada are adopting AR at a "very fast rate" and that he