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Jony Ive Discusses Design Philosophy, Relationship with Steve Jobs, and Future of Apple in New Interview

In a lengthy interview with The Sunday Times, Apple's Senior Vice President of Design Jonathan Ive discussed a number of topics including his philosophy on design and collaboration, the strong relationship he had with former Apple CEO Steve Jobs, and the future of Apple along with thoughts on new product categories. Speaking on his approach to design, Ive stated that he starts on a project by imagining what "a new kind of product should be and what it should do," revealing that his design team consists of 15 people from the United States, New Zealand, Japan, Australia and Britain. Ive added that the majority of work amongst his team happens in his office, which consists of computer controlled cutting machines and a large wooden bench that resembles a Genius Bar for new products and prototypes. Ive also discussed his tried-and-true approach of perfecting a product's design: [Ive] spent "months and months and months" working out the exact shape of the stand of the desktop iMac computer because "it's very hard to design something that you almost do not see because it just seems so obvious, natural, and inevitable." When he has finished a product, even one as fresh and iconic as the white headphones that came with the first iPod, he is haunted by the idea: could I have done it better? "It's an affliction designers are cursed with," Ive frowns. On the topic of his late friend and former Apple CEO Steve Jobs, Ive spoke out against the negative comments about Jobs' tough management style, stating that the former CEO had unique characteristics which led to great work: So

Apple's Jonathan Ive Considering Moving Back to England?

The Sunday Times reports that Apple designer Jonathan Ive and the Apple's board of directors are at an impasse about his future. The British designer is said to want to spend more time in the UK while Apple's board seems unwilling to allow that. The report comes by way of The Daily Mail and Cult of Mac as the original article appears to behind The Sunday Times' paywall. Ive has reportedly been tied to Apple for the past three years based on a "golden handcuffs" deal from 2008. That deal is reportedly due now and will net the designer 18 million. The completion of this deal seemed to open these negotiations with even the possibility of his leaving the company. Ive reportedly has proposed to commute from Somerset, but Apple's board seems unwilling. A friend of the family told The Sunday Times: 'Unfortunately he is just too valuable to Apple and they told him in no uncertain terms that if he headed back to England he would not be able to sustain his position with them.'Jonathan Ive has long been credited for being the principal designer for many of Apple's iconic products. Ive joined Apple in 1992 and has been responsible for the design of the unibody MacBook Pro, iPod, iPhone and iPad. His name was even thrown around as a possible successor to Steve Jobs in