Siri


'Siri' Articles Page 2

Listen to Siri's More Natural Voice in iOS 11

Siri gets smarter in every new version of iOS, and iOS 11 is no exception. This year, Siri has been improved with advances in machine learning and artificial intelligence, giving the personal assistant a much more natural, expressive voice. As you'll hear in the video, Siri sounds more human, adopting better pronunciation and different inflection depending on what's being said. There are also a lot of other improvements, which are covered in our Siri video and in the post below. Subscribe to the MacRumors YouTube channel for more videos. In iOS 11, Siri uses on-device learning across all of your devices to get a more complete picture of your interests, preferences, and routines. Because Siri now syncs across multiple devices, Siri learns more about you and your interactions with Siri are always the same regardless of whether you're using an iPhone, iPad, or Mac. Siri can now do things like suggest a topic you might like in Apple News based on Safari browsing habits, or suggest a Calendar reminder for an appointment you've booked in Safari. Siri might also make QuickType word suggestions based on things you've recently viewed -- names of movies or places, for example. Siri has built in translation capabilities in iOS 11 and can translate English to Chinese, French, German, Italian, and Spanish, plus with music enhancements implemented for HomePod, Siri can play music you like and offer up answers to music-related queries like "What song is this?" or "Who's the drummer in this band?" when you're listening to music. You can even type to Siri using a new "Type

Apple's Concern With User Privacy Reportedly Stifling Siri Development

Former Apple employees who worked on Siri believe the virtual assistant is struggling to catch up with its rivals because of a lack of ambitious goals stemming from the company's overarching concern with user privacy, a report by The Wall Street Journal revealed on Thursday. Unlike Amazon and Google, which leverage and retain user data off-device to inform and enhance queries put to their respective smart speakers, Apple is said to work within a culture that prioritizes user privacy, "making it difficult to personalize and improve" Siri, according to ex-Apple employees. The project has also reportedly suffered from the departures of key members as a result, some of whom went to competitors. About a year after [Steve] Jobs’s death, Apple hired Bill Stasior, an Amazon search executive, to oversee Siri. Mr. Stasior studied artificial intelligence at Massachusetts Institute of Technology, but his expertise was in search rather than speech or language. This led some members of the Siri team to believe he didn't fully appreciate the product's original vision: to expand beyond the iPhone to third-party apps.Former staff reportedly offered this loss as the main reason behind the departure of Siri co-founders Adam Cheyer and Dag Kittlaus, who left to found Viv, which was acquired by Samsung and is now working closely with Samsung's Bixby assistant team. Apple finally started opening up Siri to third-party developers last year, but many former Siri engineers believe it didn't come soon enough, while developers still remain unhappy at the lack of openness behind the scenes. The

Apple to Expand Siri to Work With More Types of Third-Party Apps

At its Worldwide Developers Conference next week, Apple is expected to expand Siri's functionality, allowing the voice assistant built into the iPhone and iPad to work with a wider variety of apps, reports Reuters. Apple first started allowing third-party apps to interface with Siri with iOS 10, but Siri integration is limited to apps in the following categories: ride booking, messaging, photo search, payments, VoIP calling, and fitness. In iOS 11, that's expected to expand to additional categories, but it is unclear which categories will be added. Apple Inc is expected to announce plans next week to make its Siri voice assistant work with a larger variety of apps, as the technology company looks to counter the runaway success of Amazon.com Inc's competing Alexa service. But the Cupertino, California company is likely to stick to its tested method of focusing on a small amount of features and trying to perfect them, rather than casting as wide a net as possible, according to engineers and artificial intelligence industry insiders.Expanded third-party app access to Siri is one of the few tidbits we've heard about Apple's plans for iOS 11, which is also expected to feature new design elements and a revamped Apple Music app. Rumors suggest Apple has been working on significant improvements to Siri, so other Siri features could also be included. Part of the reason behind bolstering Siri's capability is likely Apple's work on a Siri-based smart speaker designed to compete with the Amazon Echo and the Google Home. It's not yet clear what the speaker will be capable

Rumored Siri Speaker in Production Ahead of Possible WWDC Debut

Apple's rumored Siri smart speaker, which is designed to compete with the Google Home and Amazon Echo, is already in production ahead of a prospective debut at the upcoming Worldwide Developers Conference, reports Bloomberg. Citing sources "familiar with the matter," Bloomberg says production has already started on the speaker, but it is not expected to be ready to ship until later in the year. Still, Apple could introduce the speaker at WWDC, which kicks off next Monday. Despite rumors hinting at a touch screen, and comments from Apple marketing chief Phil Schiller questioning the usefulness of an AI-based speaker product without a screen, the upcoming Siri speaker will not feature a display. A Siri speaker mockup with a "Mac Pro-like" concave design (Image via iFunnyVlogger) Instead, Apple will differentiate its speaker from Amazon and Google offerings through deep integration with Apple products and superior sound quality, including virtual surround sound technology. The speaker is said to be louder and "reproduce sound more crisply" than the Home and the Echo, and it could also include sensors for measuring a room's acoustics and adjusting audio levels automatically during use. As with the Echo and the Home, Apple's speaker will likely support third-party services and apps, allowing it to perform a wide range of tasks. It will also serve as a HomeKit hub.Introducing a speaker would serve two main purposes: providing a hub to automate appliances and lights via Apple's HomeKit system, and establishing a bulwark inside the home to lock customers more tightly

Siri Bug Allows Cellular Data to be Disabled From Lock Screen Without a Passcode

A reddit user has discovered what appears to be a Siri-related bug that allows access to a locked iPhone's Cellular Data options without a passcode. As shown in the screenshot below, when Siri is asked to bring up Cellular Data settings (or if Cellular Data is on), an option to toggle the feature off appears on the lock screen, with no passcode required. When Siri is specifically asked to turn off Cellular Data, the personal assistant asks for a passcode first. Given that a passcode is required when asking Siri to disable Cellular Data, it seems that this is meant to be the default behavior and that it's not a setting meant to be controlled from a locked iPhone. It's questionable if this bug has any real impact, though, as there are other ways to disable cellular service on an iPhone that's been stolen, including turning on Airplane Mode from Control Center or simply turning the iPhone off. MacRumors tested the Siri command and found that it worked on iOS 9 and all versions of iOS 10, including the most recent iOS 10.3.3 beta. For iPhone owners worried about unauthorized access to their iPhones, both Siri and the Control Center can be disabled on the lock

Chatbot-Like Siri Patent Includes Intelligent Image, Video, and Audio Recognition Within Messages

A patent application published by the United States Patent and Trademark Office today details a new Apple service where users could make inquiries and talk with the company's AI assistant Siri through Messages (via AppleInsider). The new patent is similar to a filing the USPTO published late last year, but now includes deeper integration with audio, video, and image files. Similar to chatbots in Facebook Messenger and other texting services, Apple's patent describes a Siri that could perform her current duties without the user having to speak aloud, which could be helpful in certain public situations. The "Intelligent Automated Assistant in a Messaging Environment" could respond to text, audio, images, and video when sent to it by the user, which Apple said would result in "a richer interactive experience between a user and a digital assistant." The patent gives a few examples of a conversation held between Siri and a user in Messages, with the user asking questions regarding calorie content in food, upcoming meetings, and even asking Siri to text a friend. Interesting applications include a thread where a user texts Siri a picture of a car or a bottle of wine, and Siri sees the images and can intelligently respond to the user's inquiries about them. For the car, the user asks Siri for details on pricing for a specific model using only an image, and Siri searches the internet and returns the relevant MSRP information. The bottle of wine image is used as an example to show Siri's memory functions, where a user asks Siri to remember their favorite wine, which

Apple VP Phil Schiller Implies Voice-Activated Smart Speakers Could Benefit From a Screen

Gadgets 360 published an interview with Apple SVP of Worldwide Marketing Phil Schiller this week that could shed some light on Apple's plans for a dedicated Siri-based voice-assistant for the home. Rumors have swirled in recent weeks about Apple's plans to unveil an Amazon Echo-like smart connected speaker, possibly as early as WWDC in June, so Schiller's thoughts on the topic could potentially relate to the way Apple is approaching the design of its Echo rival. During the interview, Schiller demurred when asked what he thought about Amazon's Echo and Google Home, but his comments clearly imply that the two speakers leave a lot to be desired: "My mother used to have a saying that if you don't have something nice to say, say nothing at all." More revealingly perhaps, Schiller took pains to distinguish between different usage scenarios for voice assistants: handsfree, such as while driving, when simple voice-activation is convenient – but limited – and most other occasions when the availability of a screen is preferred. "We think it's important that there are times when it's convenient to simply use your voice when you are not able to use the screen," said Schiller. "For example, if you're driving [and] you want Siri to work for you without having to look at the screen, that's the best thing. Or maybe you're across the room, and you want to ask Siri to change the song you're listening to." So there's many moments where a voice assistant is really beneficial, but that doesn't mean you'd never want a screen. So the idea of not having a screen, I don't think suits many

Apple's Echo-Like Smart Speaker With Siri and AirPlay Could Debut as Early as WWDC

Apple is widely rumored to be working on a Siri-based smart home device with a speaker, and Australian leaker Sonny Dickson has shared new details about its possible design and features on Twitter and with MacRumors. Apple's smart speaker could take design cues from the Google Home Dickson said that Apple is currently "finalizing designs" for the Amazon Echo and Google Home competitor, which he expects to be marketed as a Siri and AirPlay device. "It is believed to carry some form of Beats technology," he added, while noting that the device will run a variant of iOS software. It is believed to carry some form of Beats technology, and is expected to run an variant iOS— Sonny Dickson (@SonnyDickson) April 27, 2017 Dickson later told MacRumors that the device, allegedly codenamed B238 internally, will feature a Mac Pro-like concave top with built-in controls. His source, which he told us is "someone inside Apple," described the device as "fat" like the Google Home with speaker mesh covering the majority of the device. Dickson was told Apple's smart speaker could be unveiled at WWDC 2017 in early June, but as always, the company's plans could change. In September 2016, Bloomberg reported that Apple's smart home device had entered prototype testing, including both a larger and a smaller model in line with Amazon's current Echo lineup. However, at the time, the report cautioned that Apple's early efforts do not guarantee that a finalized product will be released. The report said Apple's smart home device would be able to control appliances, locks, lights, and

Apple AI Expert Says Computers Should Augment Human Capabilities

Apple product designer and Siri co-founder Tom Gruber gave a TED Talk today, where he covered his vision of the future of computers and artificial intelligence. Both Axios and Business Insider shared details on his talk. According to Gruber, computers should be used to lessen human failings, like memory, and augment human capabilities. He believes computers should log every aspect of our lives, allowing us to remember every person we've met and every aspect about them, like favorite sports, family members, and name pronunciation."I believe AI will make personal memory enhancement a reality. I think it's inevitable," he said onstage, adding that he doesn't know when or how it will happen. [...] Gruber imagines that this kind of technology will not only be useful for satisfying data geeks who want to optimize their health and happiness, but it could also assist those who suffer from diseases like dementia and schizophrenia. "It's the difference between a life of isolation and one of dignity and connection," he said.Privacy, is of course, a key part of artificial intelligence and future computing capabilities. "We get to choose what is and is not recalled," said Gruber. "It's absolutely essential that this be kept very secure." Apple has already taken the first steps towards linking artificial intelligence and memory, with its Photos app. Photos on Mac and iOS devices includes a "Memories" feature that intelligently organizes photos into dynamic events that can be relived through the app. It also incorporates facial recognition and deep levels of privacy - facial

Siri Voice Actress Susan Bennett Reveals More Details About the Origins of Apple's Virtual Assistant

It's been over three years since voice actress Susan Bennett came forward and revealed that she was the original female voice of Siri on iOS, which first debuted on the iPhone 4s in 2011. In a recent interview with Typeform, Bennett delved even deeper into her history with Apple and the early days of its virtual assistant. In the interview, which is dotted with audio playback of Bennett's voice so readers can compare her normal voice to that of Siri, the voice actress remembers recording a new project in July of 2005 for a text-to-speech company called ScanSoft. The project was said to be for a phone-messaging system, but it turns out it was the basis for what would become Siri, two years before the original iPhone even came out. Bennett's job during that summer was to recite "nonsense phrases" that made little to no sense. A few years ago, the voice actor behind the Siri male voice, Daniel, described the same work process when he was employed by ScanSoft. ScanSoft eventually merged with Nuance, which powers the voices and speech recognition abilities of Siri. A few of Bennett's lines included: “Malitia oi hallucinate, buckry ockra ooze, Cathexis fefatelly sexual ease stump, Say the shrodding again, say the shroding again, say the shreeding again, say the shriding again, say the shrading again, say the shrudding again.” “We were recording for a text-to-speech company. And this was brand new to us. We had no real idea of what we were doing. We thought we were doing new scripts for phone systems.” Bennett said she was paid an hourly wage, and refused a

Burger King TV Ad Highlights Voice Recognition Challenge For Smart Speakers

Burger King made headlines yesterday when it began running a 15-second television ad made to intentionally activate Google Home speakers and Android phones within earshot. The simple commercial involves someone posing as a Burger King employee who leans into the camera to ask the question "OK Google, what is the Whopper burger?" – a request designed to prompt Google virtual assistants nearby to start reading the burger's Wikipedia entry. To the relief of many, Google quickly moved to prevent its Home speakers from responding to the ad by registering the sound clip and disabling the trigger. Voices on TV have been inadvertently triggering smart speakers for months now, but the ad represents the first attempt by a company to purposely hijack users' devices for commercial gain. One likely reason Burger King chose to target Google Home rather than iPhones is that unlike Apple's Siri, the virtual assistant cannot be trained to recognize a particular user's voice, which highlights one of the main issues with connected smart speakers currently on the market. As it stands, Google Home can only be used with a single Google account at a time, and lacks the ability to differentiate users by their voice patterns. Google has said its ultimate goal for Home is to be able to identify different people in the same room – and hints of multi-user functionality have briefly appeared in the Google Home app – suggesting some sort of voice identification feature is likely coming. Likewise, Amazon is known to be working on a similar system that would allow its Echo range of

Questionable Rumor Claims Siri iCloud Integration and Contextual Learning Coming in iOS 11

Siri is set to gain contextual learning abilities and deep integration with iMessage and iCloud in iOS 11, according to an unverified rumor shared by Israeli site The Verifier. Citing information "received directly from the development teams based in Israel and the U.S.", the site says Siri's AI codebase will receive a major update that will enable it to learn a user's usage habits, similar to abilities claimed by Samsung for its new virtual assistant Bixby. The upgrade is said to extend Siri's capabilities beyond its current limited command pool by stacking multiple queries and offering different actions depending on the context. For example, Siri's integration into iMessage means it will be able to offer suggestions relevant to the ongoing conversation, such as where to dine out, how to get there, and one-step Uber taxi booking. In addition, the claim is that Siri's integration with iCloud will enable it to identify meaningful connections between the various devices associated with an Apple ID account and offer practicable actions that crisscross Mac and iOS systems. Moreover, Apple will embed Siri deeper into the Apple TV and Apple Watch experience, with significant updates to tvOS and watchOS. Advanced Siri abilities are also said to extend to a "smart clock" feature, although no other details were given. The Verifier does not have an established track record for accurate rumors, making it unclear how reliable the information is, while the iMessage features described above can already be found in published Apple patents. Previously the site said that g

Siri and Alexa Battling to Become Go-To Voice Assistants in Hotel Rooms

Apple's Siri and Amazon's Alexa are being put through their paces in a "tech incubator" hotel chain, in order to determine which voice assistant brings more to the table for guests wanting to order room service, control lights, change TV channels, adjust the temperature, and more (via Bloomberg). The main incubator for the test is happening in Aloft Hotels, which are owned by Marriott. The Aloft Hotel in Boston is using Amazon Echo devices and a collection of iPhones and iPads to gather information on which voice assistant will ultimately best serve guests in the long run. Marriott hasn't divulged information on who might be the winner as of yet, but the company did say that it expects to decide if it will expand the test to more chains besides Aloft Hotels "as early as mid-year." Marriott expects to decide whether to adopt the technology for one or more of its chains as early as mid-year, potentially boosting sales for the device of choice. More important, it will increase the winning company’s exposure in the market for voice-activated devices, which are gaining more mainstream traction. “Those two players are in the game right now,” said Toni Stoeckl, who oversees the Aloft, Element, AC and Moxy chains as global brand leader for lifestyle brands at Marriott. There are almost 130 Aloft hotels in the U.S., and more than 100 additional ones planned. Carolina Milanesi, a market analyst with Creative Strategies, compared the introduction of voice assistants into hotel rooms to when the hospitality industry began putting iPhone docking stations into rooms so guests

Siri's Multiple Language Support Still Its Biggest Strength Over Other Virtual Assistants

Reuters published an article on Thursday that reveals some of the painstaking work that goes into making Siri capable of speaking additional languages, which remains one of its biggest strengths over rival virtual assistants. The behind-the-scenes look appears amid claims that Apple has squandered its lead in the voice-assistant space, with Amazon, Google, and Microsoft all advancing the features of their respective assistants recently. But for a smartphone market in which most sales are outside the U.S., Siri's big advantage over the other assistants is underlined in the number of languages it can speak. Microsoft is said to have an editorial team of 29 people who work to customize Cortana for local markets, while Google and Amazon say they plan to add more languages soon. But it's a game of catch-up: Apple already has 21 languages, localized for 36 countries. That compares favorably to Microsoft's Cortana (eight), Google Assistant (four), and Amazon's Alexa (two). At Apple, the company starts working on a new language by bringing in humans to read passages in a range of accents and dialects, which are then transcribed by hand so the computer has an exact representation of the spoken text to learn from, said Alex Acero, head of the speech team at Apple. Apple also captures a range of sounds in a variety of voices. From there, a language model is built that tries to predict words sequences. Then Apple deploys “dictation mode,” its text-to-speech translator, in the new language, Acero said. When customers use dictation mode, Apple captures a small percentage

Apple's Siri Promotes The LEGO Batman Movie When You Say 'Hey Computer'

The LEGO Batman Movie, released last Friday, features the voice of Apple's personal assistant Siri as Batman's personal computer. Batman's computer works in much the same way as Siri, responding to his voice requests whenever he says "Hey 'puter." As it turns out, there's a secret tie-in hidden in the iPhone, too. Whenever you say "Hey 'puter" (or "Hey Computer") to Siri, she responds to you as if you're LEGO Batman. "I am at your service, Lego Batman sir," and "Welcome home, sir. I have your rom coms queued up, sorted by decade," are just two of the multiple humorous phrases Siri shares whenever the personal assistant hears "Hey 'puter." Apple updates Siri on a regular basis, and this isn't the first time the personal assistant has gained humorous responses ahead of an upcoming event, but it may be the first serious movie tie-in. Siri was previously updated in August 2016 to offer funny responses to questions about Pokémon Go, and again in September to respond to questions ahead of the iPhone 7's debut. In addition to the Siri easter egg, there's also a free iOS app that accompanies The LEGO Batman Movie, which was released back in

Apple Highlights Ways Siri Can Get Involved in Super Bowl Sunday

Apple today announced that Siri has been updated with some new Super Bowl-specific features ahead of Sunday's game, making Apple's virtual assistant more useful for sports fans. With Live Tune-In support, Apple TV users can ask Siri to play the Super Bowl live by saying "Watch the Super Bowl." Introduced last year, Live Tune-In is designed to make it easier for Apple TV users to find live television content more quickly, and for the first time, it can be used for one of the biggest sports games of the year. Apple also highlights other ways Siri can be used on Super Bowl Sunday, for everything from team and player statistics to reminders to purchase snacks.Whether you're at home, at a local sports bar or at a friend's party, Siri is available everywhere you are and provides even more football insights including team rosters, player comparisons, historical stats, season records and more. Siri can also help with game day planning by telling fans where to watch the game, who's performing during the halftime show and reminding them to pick up snacks as they head out the door.A long list of example questions Siri can answer are included in Apple's announcement, such as "What is the Patriots record?" or "Who has more rushing yards this season, Tom Brady or Matt Ryan?" Super Bowl fans may want to check it out to find new ways to engage with Siri. The Super Bowl will take place on Sunday, February 5 at 3:30 p.m. Pacific Time. The New England Patriots will be facing off against the Atlanta Falcons at NRG Stadium in Houston,

Apple Working on 'Enhanced Siri' Capabilities for Next-Generation iPhones

A collection of the world's top-selling smartphone makers, including Apple, Samsung, Huawei, LG, and Xiaomi, are all planning to double down on artificial intelligence features on handsets launching this year, and beyond. According to industry sources (via DigiTimes), the companies are hoping an improvement to AI assistant capabilities will "ramp up market shares in 2017." For Apple, that means the company is gearing up to add in an "enhanced Siri" to next-generation iPhone devices, although it's unclear whether that means the upcoming 2017 iPhone 8, or another model launching after this year. It's not specified what exactly an enhanced version of Siri will be able to accomplish, but an overall improvement to voice recognition and better contextual understanding of user requests might be part of the update. DigiTimes' report specifically references Apple's acquisition of machine learning and AI startup Turi last August as a way that the company intends to bolster Siri's reliability with consumers, "as well as the market share" over other AI assistants like Amazon's Alexa, Microsoft's Cortana, and Google Assistant. Smartphone vendors, including Apple, Samsung Electronics, Huawei, LG Electronics and Xiaomi Technology, are likely to introduce models featuring AI (artificial intelligence) applications as a means to ramp up market shares in 2017, according to industry sources. Apple acquired Australia-based machine learning startup Turi in August 2016, aiming to further strengthen the functionality, as well as the market share, of its Siri intelligent personal

Apple Explores Potential Chat Interactions With Siri in Messages Threads

Apple is looking into integrating its Siri virtual assistant into the company's Messages platform, according to a patent published today, enabling the AI to provide directions, retrieve movie times, and assist with peer-to-peer payments, among other potential uses. Picked up by AppleInsider, Apple's application for a "Virtual assistant in a communication session" appeared on the U.S. Patent and Trademark Office's website on Thursday, and details a system in which iMessage users can invoke Siri from within chat threads to get answers to relevant queries, complete scheduling tasks, and more. One scenario describes an instance in which users chatting amongst themselves bring Siri into the conversation simply by including it in the group thread. Using semantic analysis, the AI detects when it may be of help to complete a task and pitches in accordingly - such as finding a place to eat nearby, and telling the user how long it will take for their friends to arrive. Although Siri's responses don't appear to other users, the assistant is able to parse their messages in order to work out whether it can help with a task. For instance, in another example, the user asks "Siri, help us schedule a meeting," in a group chat thread and the AI cross-checks open calendar dates for the present users to suggest a potential meeting date and time. Participants can then vote for a preferred time and place, after which Siri schedules the meeting in everyone's calendar. In another example, chat members are notified that a user is utilizing Siri and are asked if they would like to

PayPal iOS App Update Brings Siri Integration to Send and Receive Money

PayPal has updated its iOS app to include Siri integration with support for a variety of languages across 30 countries. In a post on its official blog, PayPal announced that users of the digital payment service will be able to use Apple's voice-activated AI personal assistant to send and request money among friends and family. With so many P2P transactions happening during such a busy season, we're excited to give our users an early holiday present: starting November 10, Siri will be integrated with PayPal. For iPhone and iPad users running iOS 10, making a payment has never been easier – PayPal users can now send and request money via a voice command with Siri. Simply say, "Hey Siri, send Bill $50 using PayPal." Voila! One less thing to check off the to-do list this holiday season. The company says it expects the number of peer-to-peer transactions to increase over the holiday period, and predicts more than 17 million transactions in December alone. Support for Siri-PayPal integration currently covers the following countries: Australia, Austria, Belgium (French and Dutch), Brazil, Canada (English and French), China, Denmark, Finland (Finnish), France, Germany, Hong Kong (Cantonese), India, Israel (Hebrew), Italy, Japan, Malaysia (Malay), Mexico, Netherlands, New Zealand, Norway, Russia, Saudi Arabia (Arabic), Singapore (English), Spain, Sweden, Switzerland (French, German, and Italian), Thailand, United Kingdom, United Arab Emirates (Arabic), and the United States. With the launch of iOS 10, Apple opened up Siri to third-party developers for the first time by

Samsung Galaxy S8 to Debut 'Viv', the AI Assistant From the Creators of Siri

Samsung said on Sunday it will launch its first AI virtual assistant in next year's Galaxy S8 smartphone, based on technology gained through its acquisition of Viv. Viv is the AI firm run by Dag Kittlaus, co-creator of Apple's Siri. Last month, Samsung bought Viv with the intention of allowing it to operate as an independent company, while providing Samsung with a readymade AI solution that will enable it to go toe-to-toe with Siri, Google Assistant, and Amazon's Alexa. Siri co-creator Dag Kittlaus' Viv AI will appear in Samsung devices According to a Reuters report, Samsung now plans to integrate the AI platform into its Galaxy smartphones and expand voice-assistant services to home appliances and wearable devices. Samsung hopes the AI technology will help revive its momentum in the smartphone industry following the recall and discontinuation of this year's flagship Galaxy Note 7, which will cost the company $5.4 billion in profit through the first quarter of 2017. Samsung didn't mention what types of services the AI would offer in its Galaxy S8, which is due to go on sale next year, but Viv features enhanced contextual understanding which allows it to understand the intent of a user's queries and create its own programs on the fly. "Developers can attach and upload services to our agent," said Samsung Executive Vice President Rhee Injong during a briefing, referring to its AI assistant. "Even if Samsung doesn't do anything on its own, the more services that get attached the smarter this agent will get, learn more new services and provide them to end-users