Project Titan


'Project Titan' Articles

Apple Reportedly Running Secret Car Lab in German Capital

Apple is operating a secret vehicle research and development lab in the heart of Berlin, claims a report published in a German news outlet this morning. According to Frankfurter Allgemeine Zeitung (also known as F.A.Z.), Apple's clandestine facility employs between 15 and 20 "top class" men and women from the German automotive industry, with backgrounds in engineering, software, hardware, and sales. The workers at the car lab are described as "progressive thinkers" in their respective fields who agreed to work with Apple after their ideas for innovation were stifled by the more conservative outlooks of their previous employers. The article goes on to repeat previous speculation surrounding Apple's rumored vehicle research, noting that the company's first car will be electric, but also ventures to claim that it will lack self-driving capabilities because the required technology is still in development. Additionally, the report alleges that Apple is investigating a vehicle-sharing model similar to BMW's Drive-Now and European car rental service Sixt, owing to the company's lack of a nationwide distribution network. Similar to previous rumors, Austrian contract manufacturer of high-end cars Magna Steyr is also cited as a partner for vehicle creation once the R&D stage is complete. Apple Car rumors have gained momentum since early 2015, when The Wall Street Journal reported that Apple has hundreds of employees working to develop an electric vehicle under the codename "Project Titan." The bulk of research and development is thought to be taking place in an

Electric Motorcycle Startup Mission Motors Ceases Operations After Losing Talent to Apple

Electric motorcycle startup Mission Motors has ceased operations after losing some of its key talent to competitors such as Apple, and failing to develop a viable business model, according to Reuters."Mission had a great group of engineers, specifically electric drive expertise," [former CEO Derek] Kaufman said. "Apple knew that - they wanted it, and they went and got it."The report claims about six engineers from the San Francisco-based startup were recruited by Apple since last autumn, and the company's assets are now controlled by its largest investor Infield Capital. Mission Motorcycles, a related company created to sell the electric motorcycles, is reportedly in the process of filing for bankruptcy. Apple never attempted to acquire Mission Motors outright, according to Kaufman, instead drawing from its pool of specialized engineers working on electric drive systems and battery algorithms for charging and cooling. Mission Motors was founded in 2007 with ambitions to create a world-class electric motorcycle, and it launched an early prototype in 2013 to positive reviews. The company was reportedly often cash strapped, however, and some investors backed out as engineers left for competitors. Mission Motors never released an electric motorcycle for sale to consumers. Apple has been rumored to be working on an electric vehicle, codenamed "Project Titan," for several months, with its secretive automotive team reportedly including former employees from Tesla, Ford, GM, A123 Systems, Samsung and other competitors. Earlier this year, it reached a settlement with

Hundreds of Apple Employees Working On Apple-Branded Electric Vehicle

Following up on today's report suggesting that Apple is recruiting automotive technology and vehicle design experts to work in a secret research lab, The Wall Street Journal is reporting that Apple is developing an electric vehicle. According to the publication's sources, Apple has hundreds of employees working to design an Apple-branded minivan-like electric vehicle under the code name Project Titan. The large size of the team indicates that the company is serious about the project, but it's possible that Apple may not go through with plans to create a car despite its current research efforts. One of the mysterious Apple-leased vehicles seen on Bay Area streets, courtesy of a MacRumors Reader Apple may decide not to proceed with a car. In addition, many technologies used in an electric car, such as advanced batteries and in-car electronics, would be useful to other Apple products, including the iPhone and iPad. Apple often investigates technologies and potential products, going as far as building multiple prototypes for some things that it won't ever sell. Any product would take several years to complete and obtain safety certifications.Apple executives have reportedly flown to Austria to meet with contract manufacturers of high-end cars, like Magna Steyr, who would presumably work with Apple on creating the cars if the project proceeds. The car project, which is not focused on self-driving vehicles, is said to have been approved by Apple CEO Tim Cook in 2014. Steve Zadesky, Apple VP of Product Design and former Ford engineer, is said to be leading Apple's car