Pharrell Williams


'Pharrell Williams' Articles

Pharrell's Single 'Freedom' Will Be Exclusive to Apple Music

Apple plans to attract users to sign up for Apple Music by offering a free three-month trial period, but another way it will attempt to lure subscribers is by offering exclusive content through the incoming streaming music service. In late April, it was reported that the company was in talks with multiple artists, including Florence and the Machine and Taylor Swift, about exclusive content deals. Just a few months later, hip-hop artist Pharrell Williams appears to be one of the first artists to reach a deal with Apple. Pharrell recently tweeted a teaser video for his upcoming single "Freedom," and the ending credits reveal that the song will be exclusive to Apple Music, which launches June 30 on iPhone, iPad, iPod touch, Mac and PC for $9.99 per month after the free trial period. Freedom. June 30th @AppleMusic https://t.co/82MceAkbRe— Pharrell Williams (@Pharrell) June 23, 2015 "Freedom" was also the soundtrack of the Apple Music ad "Worldwide," featuring DJ Zane Lowe, that was shown at WWDC. It remains unknown what Apple is offering artists in return for making their music available exclusively through Apple Music, as the terms of the deal have not been disclosed, but it likely involves additional payment beyond Apple Music's standard 71.5% to 73% revenue sharing model. Apple already pays a few percentage points more than market leader Spotify and other competitors, which share approximately 70% of revenue with artists and music rights holders.

Apple Looking to Sign Drake, Pharrell and David Guetta as iTunes Radio Guest DJs

Apple is in talks to sign Toronto-born rapper Drake, hip-hop artist Pharrell Williams and electronic music DJ David Guetta as guest DJs for a revamped iTunes Radio, according to the New York Post. The report also claims that Apple continues to negotiate with record labels for Apple Music and wants to offer a three-month free trial period for the $10-a-month streaming music service. Apple Music will reportedly combine the best features of Pandora, Spotify and YouTube into one service, including streaming music and video, artist pages, a YouTube-style sharing section called Apple Connect and a refreshed version of iTunes Radio. Apple also wanted to offer lyrics as part of the service, but does not want to pay extra to record labels to offer the feature. Apple is expected to announce its new streaming music service on June 8 at its annual Worldwide Developers Conference in San Francisco, building upon the assets it acquired through its Beats Music purchase last year. The company will reportedly push customers to sign up for Apple Music by offering SoundCloud-like sharing, exclusive content and the aforementioned three-month free trial

Apple Watch Makes Reality TV Debut on 'The Voice' Judge Pharrell Williams' Wrist

Just a few days before the Apple Watch is available for pre-order on April 10, the device has been spotted in what seems to be its first TV appearance. The Watch, which appears to be the stainless steel version with a white sport band, is on the wrist of musical artist Pharrell Williams as he judges on NBC's singing competition show The Voice. It's likely this marks the first time a non-Apple employee wore it on national TV. Image via Jonathan Shell Thus far, Apple has carefully curated the Apple Watch's image and has exercised control on how the device is portrayed in media. Apple's marketing efforts have so far been split between posing the Watch as a fashion statement and fitness accessory. Williams is often known for his unique style, recently winning the Fashion Icon Award from the Council of Fashion Designers of America. The fitness side of the Apple Watch has been promoted on the covers of fitness magazines like Fitness Magazine on the wrist of Kate Bock, Self magazine on the wrist of Candice Swanepoel and model Christy Turlington as she writes about how the Watch helps her train for a marathon on a personal blog on Apple's website. The fashion side of the Apple Watch has been on display in magazines like Vogue, Style, East Touch and YOHO. It was also shown off at an exclusive event at Parisian boutique Colette. As the launch of the Apple Watch gets closer, and people are able to try them on within Apple Stores, it's likely the device will continue to appear on TV, magazines, billboards and more as Apple attempts to market the device to a wide variety of