John Browett


'John Browett' Articles

John Browett Reflects on Lessons From Brief Stint as Apple Retail Chief

Apple's short-lived head of retail, John Browett, said this week that he had learned "humility" and "become a kinder person" as a result of his six-month stay at Apple. Browett's appointment had raised eyebrows in his native UK due to his pedigree as the boss of Dixons, a UK consumer electronics chain with a reputation for cost-cutting rather than customer service. Despite CEO Tim Cook describing him as "the best [candidate] by far", Browett departed Apple later that year before finding a new role as CEO of a low-cost UK fashion and accessory retailer. Apple has yet to name a successor to Browett, with the company's retail team currently reporting directly to CEO Tim Cook. Browett admitted in an interview at the Retail Week Live conference (via The Independent) this week that he "just didn't fit" with Apple's culture. Apple is a truly fantastic business. The people are great, they've got great products, it's got a great culture and I loved working there, it's a fantastic business. The issue there was that I just didn't fit within the way they run the business. It was one of those things where you're rejected for fit rather than competency. Browett said that working for Apple had been one of the best things that had happened to him, and that he had learned a lot about how he is and what he's like to work

Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer

RetailWeek is reporting that former Apple Senior Vice President of Retail John Browett has taken a job as the chief executive of United Kingdom fashion and accessories retailer Monsoon Accessorize. Browett will start on March 4, almost 5 months after leaving his position at Apple.Browett had been with Apple for about seven months and was hired after Apple had conducted a 7 month search for the replacement of Ron Johnson, another former retail head. Although Cook had high praise for Browett after he was hired, there were some issues that Apple had with his management decisions. Before arriving at Apple, Browett was praised for turning around electronics retailer Dixons.Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim. At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company"

Apple Announces Management Changes: Scott Forstall and John Browett Out, Ive and Others Add Responsibilities

Apple today published a press release announcing a major management restructuring for its executive team. Among the biggest changes are the immediate departure of retail chief John Browett and a 2013 exit for iOS chief Scott Forstall. John Browett (left) and Scott Forstall (right) are leaving Apple. As part of the restructuring, Jony Ive, Bob Mansfield, Eddy Cue, and Craig Federighi are all taking on increased responsibilities. - Jony Ive will take over leadership of Human Interface teams in addition to his role as head on Industrial Design. - Eddy Cue will take over responsibility for Siri and Maps, consolidating online services under one unit. Cue was promoted just over a year ago to Senior Vice President for Internet Software and Services. He played a prominent role in the educational announcement earlier this year, and now has control of two of Apple's most prominent new iOS features. - Craig Federighi will lead both the iOS and OS X teams. Earlier this year, he was promoted to Senior Vice President of Mac Software Engineering. Now, he gains the iOS team that was formerly under Scott Forstall. - Bob Mansfield will lead a new "Technologies" group focused on innovation in wireless technology and semiconductors. Earlier this year, Apple announced that Mansfield would be retiring, but several months later announced he would instead be staying at the company. Later, it leaked that Tim Cook had faced an "insurrection" after Mansfield announced his retirement, and Cook gave him an extremely generous benefits package to stay at the company. It seems that

Retail Chief John Browett Receives First Disbursement of Signing Bonus Apple Stock

John Browett, Apple's retail vice president, has received the first vestment from his signing bonus of 100,000 restricted stock units (RSUs) according to a filing with the SEC. He was granted the first batch of 5,000 shares today with 2,159 shares being sold for tax withholding purposes.Unlike options, restricted stock units do not require the recipient to purchase stock at an exercise price in order to receive the shares. The RSUs simply convert to actual shares on the vesting dates, although there are tax implications to the conversion that generally result in recipients immediately selling off at least some portion of their grants as they vest. After withholding, Browett owns 2,841 shares of AAPL stock worth $1.74 million at current prices. He is due 95,000 more shares of stock worth some $58 million over the next 5 years, assuming continued employment.The stock grants are bound to be controversial given the perceived missteps that Browett has made with Apple retail recently, with rumors of hour cutbacks and layoffs as well as an ongoing shift in Apple's retail store strategy to focus on profits rather than customer

Apple Retail's Emphasis on Profits Continues, Tied to Operational Perspective of Cook and Browett

Earlier this month, we reported on several changes at Apple retail stores that were reportedly seeing some employees being laid off or seeing recent promotions being retracted, while other part-time employees were seeing their hours reduced significantly, in some cases to zero. Our report was followed several days later by an acknowledgement from Apple that the company had "messed up" in adjusting its staffing formulas for its retail stores. ifoAppleStore now takes a close look at the situation, tying changes in the philosophy of Apple's retail experience to the passing of Steve Jobs and the operational focus of Apple CEO Tim Cook and new retail chief John Browett. At the most basic level, Jobs served as the champion for former retail chief Ron Johnson's vision of Apple stores focused on consumer satisfaction, and without Jobs to protect that vision Apple has slipped into a numbers-focused perspective for its retail operations.Johnson was champion of customer satisfaction, designing and staffing the stores to provide a superior experience for visitors and buyers alike. He was able to win over Steve Jobs with the concept that revenue and profit should be a secondary goal of Apple’s retail stores. But in 2009, Jobs took six months of medical leave and put Tim Cook in charge of the company, including the retail stores. Cook is primarily an “operations guy,” sources explain, and his natural focus is revenues and profits, not customers. While Jobs was away, Cook and chief financial officer Peter Oppenheimer began to confront Johnson on his customer-centric retail

John Browett, Apple's New Head of Retail, Sends Introductory Email to Store Employees

Apple's new senior vice president of Retail, John Browett, has introduced himself to Apple Retail employees in an email obtained by IFO Apple Store.Team, At last I've officially started at Apple, and it's great to be here. I've had the chance to meet many of you at stores in the U.S. and across Europe, and one of my top priorities for the coming months is to meet many more people on our team around the world. It's incredibly impressive to be on the inside of Apple Retail. Many of my friends, relatives, and former colleagues have written to tell me how lucky I am to be working with such a great group of people, and I couldn't agree more. While our stores are fantastic and our products are amazing, it really is our people who make the difference in creating the best retail experience. There will be much more to share in the weeks ahead, and I'm looking forward to meeting everyone over time. I am thrilled to work with all of you as we build the future of Apple Retail together.Browett, who joins Apple from British electronics retailer Dixons, started work at Apple on April 20, nearly six months after former retail head Ron Johnson left the company to head up JC Penney's turnaround efforts. Browett was awarded restricted stock units worth more than $60 million as an enticement to stay with the company for the next five

Apple's New Retail Chief John Browett Added to Executive Leadership Pages

One week ago, we noted that former Dixons Retail CEO had officially started his job as senior vice president of retail at Apple. Browett's start date of April 20 was revealed by securities filling revealing that he had received stock rights currently worth $60 million as of that date. At the time, we pointed out that Browett had not been added to Apple's leadership page on its website, but that issue has now been addressed and Browett has received his own dedicated page with the standard headshot photo and a brief biography.John Browett is Apple's senior vice president of retail, reporting to CEO Tim Cook. Browett serves on the company's executive team and oversees Apple's retail strategy and the continued expansion of Apple retail stores around the world. John joined Apple in April 2012 from European technology retailer Dixons Retail, where he was CEO since 2007. Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.Given that Apple lists its executives in alphabetical order with the exception of CEO Tim Cook, Browett holds a prominent position on the main page directly next to Cook. With Browett's arrival, the senior executive leadership team now includes ten members, all of whom with the exception of Browtt and general counsel Bruce Sewell have been with the company for at least ten

John Browett Officially Joins Apple as Retail Chief, Receives Stock Rights Worth $60 Million

A pair of filings with the U.S. Securities and Exchange Commission published early today reveal that former Dixons Retail CEO John Browett, who was announced in January as the next Senior Vice President of Retail at Apple, has officially started work with the company. The development is in line with previous announcements about an April start. Browett's start date was revealed in an SEC Form 3 filing noting that Browett owned no stock in Apple at the time he began work. The document lists April 20 as the "date of event requiring statement", indicating that he began work at Apple last Friday. As of that start date, Browett also received a total of 100,000 restricted stock units (RSUs) on Friday, with staggered vesting dates designed to reward Browett for staying on the job. At Apple's current stock price, those RSUs are worth roughly $61 million. The first batch of 5,000 units will vest on October 20, and an additional 15,000 units will vest at Browett's one-year anniversary with the company, which is April 20, 2013. The remainder of the units will vest in batches of 20,000 units on each anniversary of his start date through the fifth year. Unlike options, restricted stock units do not require the recipient to purchase stock at an exercise price in order to receive the shares. The RSUs simply convert to actual shares on the vesting dates, although there are tax implications to the conversion that generally result in recipients immediately selling off at least some portion of their grants as they vest. Browett has not yet been added to Apple's leadership page

Apple's New SVP of Retail Went Undercover as Regular Salesperson

Apple CEO Tim Cook earlier this week explained that new Apple's new Senior Vice President of Retail, John Browett, was hired not to "bring Dixons to Apple", but instead "to bring Apple to an even higher level of customer service and satisfaction." In the initial press release announcing the hire, Cook went even further, saying that "John shares that commitment [to customer service] like no one else we’ve met." Showcasing part of John Browett's dedication to customer service, MacRumors reader Paul Harmer passed along this story of a run-in he had with Browett in the UK: Just a quick note about John Browett - About a year ago I was with a friend in our local branch of PC World (part of the Dixons group) looking at plasma TVs. We were assisted by a really charming and knowledgable assistant, who I must admit appeared slightly better-dressed and older than most in the store. He must have spent at least 30 minutes with us, explaining the pros and cons of LCD vs plasma, and the best deals available. An excellent impression. Turns out it was John Browett making one of his regular store visits, but we had to prise this out of him. Hope he does well, genuinely impressive bloke, and this ties in with your comment about his passion for customer service. He means it! PaulIn another example of how Browett may be a better fit for Apple than previously realized, Mr. Harmer emailed Dixons Group to share the story of his experience and received an email back from CEO John Browett himself: Dear Paul, Thank you for your kind comments. Hope the TV works out well.

Apple's Hiring of an Outsider is Out of Character

Earlier this week, Tim Cook announced the hiring of John Browett to replace Ron Johnson as the Senior Vice President of Retail at Apple. After spending more than 10 years at Apple, building the world's most successful retail chain from scratch, Johnson was appointed CEO at JC Penney with the difficult task of turning around one of the country's most well-known department stores. Johnson announced his departure from Apple in June of 2011 and by August Apple's recruiters were in full-swing looking for a replacement. Curiously, for a company where nearly the entire executive team is home-grown, reports emerged that Apple was using executive search-firm Egon Zehnder to assist with finding the perfect candidate. The Wall Street Journal reported that Steve Jobs, at the time still on medical leave, was intimately involved in the decision to hire an outside firm "mainly because he wants to consider executives who are based abroad." The entire executive team at Apple, aside from the just-hired Browett and Bruce Sewell, Apple's general counsel, has been with the company for more than 10 years. Aside from the general counsel position, Apple's leadership team has remained fairly consistent through the second Steve Jobs era. Of nearly two dozen current and former executives, only a bare handful were hired from outside the company rather than being promoted from within, and only one -- general counsel Bruce Sewell -- is still with the firm. Apple's most famous crash-and-burn external hire was that of Mark Papermaster, a long-time IBMer who was hired by Apple in 2008 as

Tim Cook on New Retail Chief John Browett: 'The Best by Far'

MacRumors reader Tony Hart notes on his blog that after emailing Apple CEO Tim Cook with his thoughts on the company's selection of Dixons CEO John Browett as the next head of retail, he received a personal response in which Cook noted that Browett was "the best by far" among the candidates he talked with about the position.Tony, I talked to many people and John was the best by far. I think you will be as pleased as I am. His role isn't to bring Dixons to Apple, [it's] to bring Apple to an even higher level of customer service and satisfaction. TimThe selection of Browett has raised some concerns among those familiar with Dixons, which operates stores under a number of names including Currys and PC World, as the retailer does not have particularly good reputation in the UK. Browett has, however, been considered by some to be a rising star in retail after serving time leading operations at supermarket chain Tesco and then taking the reins at Dixons in 2007. Apple had also been expected to look internationally for its next retail chief as the company focuses its expansion plans on locations outside of the United States. While Steve Jobs was known for occasionally responding to customer emails, usually with tersely-worded replies, Cook seems to have carried on that tradition even as he has moved to put his own stamp on Apple. A number of Cook's emails to the Apple team have made their way out of the company's offices, and he has on occasion, as in this case, replied to customer emails as

Apple Names John Browett as New Senior Vice President of Retail

Apple announced this morning that John Browett will be joining Apple as their new Senior Vice President of Retail. Browett will be leaving his current position as CEO of Dixons Retail. Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world. “Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”Prior to the role of CEO of Dixons Retail, Browett held executive positions at Tesco plc including CEO of Tesco.com, and previously advised retail and consumer goods clients at Boston Consulting Group. B rowett holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School. Browett replaces Ron Johnson who left Apple for J.C. Penny in November. Johnson has been credited as being the driving force behind Apple's massive success in their retail initiative. Dixons Retail is one of the largest consumer retailers in Europe with over 40,000 employees. Dixons has already announced that Browett's role will be filled internally