HBO


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HBO to Deliver Streaming Video to iPad

Bloomberg reports on the HBO's reluctance to license their shows to Netflix for online streaming, but reveals that iPad owners will still be able to access HBO content in the near future. Time Warner Inc.'s pay-television channel, home to shows including the "The Sopranos" and "True Blood," holds cable and Internet rights to films from Warner Bros., Twentieth Century Fox and Universal Pictures and is unlikely to make a deal with Netflix, HBO Co-President Eric Kessler said. Instead, HBO plans on making its shows and movies available online through its own HBO Go service. HBO Go is presently a streaming web service that offers 800 hours of HBO TV and Movie content to current subscribers at no additional cost. HBO Go will become available in the next 6 months for the Apple iPad and other mobile devices. HBO Go was described by some as a Netflix competitor when it launched in

HBO Releases Application for iPhone

HBO, the popular U.S. premium cable channel, yesterday announced the release of a new iPhone application [App Store, Free] offering schedule information, behind-the-scenes videos, and direct links to iTunes for purchasing content. Using the innovative native functionality (scroll, pinch and zoom) of iPhone and iPod touch, the HBO App allows consumers to easily navigate through programming schedules, view short form video clips and episode guides, create reminder alerts for programs of interest as well as purchase full-length episodes and other content on iTunes and Amazon.com.The HBO application also allows users to automatically view program schedules based on their location, as well as offering Facebook and Twitter integration to allow users to share information from the app with others. A "hidden objects" game is also included within the application. "We think the HBO App for iPhone and iPod touch will quickly attract both HBO's loyal fans as well as new consumers," said Alison Moore, Vice President, Brand Strategy. "With the most up-to-date content and information about our programming, schedules, stars, and more, the HBO App will become a key entertainment resource for our consumers."Further information on the HBO application for the iPhone and iPod touch, including a "sneak peek" video, is available on HBO's dedicated page.

HBO Coming To iTunes? [Now on iTunes]

HBO programming will soon be coming to the iTunes store according to a report by Portfolio.com. Apple is close to announcing it has signed a deal to sell HBO programs and movies on the iTunes website, according to HBO employees involved in executing the agreement. The deal marks the first time that Apple has agreed to a separate price structure for a content provider, one of the employees said. The HBO insiders said that the new service would be launched and announced simultaneously, most likely in a week or two. The site speculates that the price structure could represent either a larger cut for HBO of the $1.99 price per episode, or perhaps a price above $1.99. Portfolio.com notes that HBO has been slow in the past to provide content via new media, and this deal is due in part to pressure from HBO parent company Time Warner. Update: HBO shows have started appearing on

HBO Interested in Supplying iPod/iTunes Content

Reuters reports that HBO's chief executive hopes to make a deal with Apple for supplying iPod/iTunes Video content at some point in the future. Fox had previously made similar comments.