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'Evercore' Articles

Apple Said to Be Targeting Fall 2014 Launch for 12-Inch iPad Focused on Enterprise

Amid rumors of a larger "iPad Pro" perhaps arriving in 2014 with a larger display in the range of 12-13 inches, Evercore analyst Patrick Wang yesterday released a research report indicating that supply chain sources are indeed supporting the circulating claims. According to Wang's sources, Apple is looking to launch a 12-inch iPad in the fall of this year, targeting enterprise with a new "hybrid" device intended to bridge the gap between tablets and notebooks. Wang believes that the larger iPad will unsurprisingly also include a new A8 processor from Apple that may be a quad-core chip, as well as increased storage.Arriving in fall ‘14, Apple goes Enterprise with an 12” iPad. Powered by the A8 chip (perhaps 4C), this expands ARM’s reach and, once again, transforms the traditional notebook market as we know it. - Expect a 2-1 hybrid – think iPad + MBA – similar to how most iPads are used in the workplace and in the same spirit of MSFT’s Surface.Wang points out that bill-of-materials estimates peg the cost of the Intel processors used in the MacBook Air in excess of 20% of the machine's cost, while the ARM processors used in Apple's iPad represent only about 5% of total cost for high storage capacity models. The much lower pricing for Apple's A-series chips could allow the company to pose a serious threat to the business notebook market for those applications where a new and larger iPad would be appropriate. In his note, Wang points out that Apple faces two primary challenges in penetrating the enterprise notebook market with a larger iPad. The first is storage

Analyst Speculates Apple Could Drop iPad 2 for 'iPad Mini'

AppleInsider reports on a research note from Evercore Partners analyst Robert Cihra, who suggests that Apple may discontinue the iPad 2 alongside the launch of the "iPad mini" next week in an effort to keep the company's product lineup from expanding too much.Rob Cihra with Evercore Partners said in a note to investors this week that he sees Apple phasing out the current iPad 2, because Apple's overall vision calls for "clearer product tiers." The prediction comes as Apple is expected to lower the barrier to entry of its iPad lineup by unveiling a new, smaller iPad next Tuesday. In a similar strategy to that used for the iPhone, Apple has continued to offer the iPad 2 since the launch of the third-generation iPad earlier this year, offering consumers a $399 entry point for its tablet family. With the introduction of the iPad mini, Apple will be able to offer the tablet experience at even lower pricing, albeit with a smaller screen, lessening the need for the company to continue offering the iPad 2. The claim appears to be based entirely on speculation and we have heard no specific word of Apple planning to discontinue the iPad 2, so we are treating the report with skepticism unless additional information