ChangeWave


'ChangeWave' Articles

Apple Took Half of U.S. Phone Activations in Q4 2014 as Demand Stays Strong

Both analysts and metrics are suggesting Apple will report record-breaking iPhone sales for the just-ended December 2014 calendar quarter, and new data released today by Consumer Intelligence Research Partners reveals the Cupertino company may have set a high bar against its competitors, grabbing half of all phone activations in the United States. While CIRP's survey included only 500 users and thus may include a significant margin of uncertainty, the data shows Apple's U.S. activation market share increasing from 28 percent in the July-September 2014 quarter to 50 percent in the October-December quarter. The significant jump was clearly fueled by strong consumer interest in the iPhone 6 and 6 Plus. "The strength of the September 2014 launch of the iPhone 6 and 6 Plus fueled Apple’s dominance in US mobile phone sales this quarter," said Josh Lowitz, Partner and CoFounder of CIRP. "Apple had virtually double the sales of Samsung, and five times that of LG. No other brand accounted for as much as 5% of US sales." CIRP's survey also found that most of the quarter's iPhone purchases (86 percent) came from loyal Apple customers who upgraded from older iPhones. While Apple retained its customer base, Samsung and LG lost customers, with 25% of Samsung owners and 18% of LG owners who activated a new phone switching to an iPhone. Sales of the iPhone 6 and 6 Plus may continue to be strong in early 2015, with a high numbers of consumers intending to buy an iPhone in the next three months. According to 451 Research’s ChangeWave December survey, more than half of early

New iPad Garners 98% Satisfaction Rating, Tops 'Consumer Reports' Rankings

ChangeWave Research today released the results of a survey addressing users' experiences with the new iPad, finding that 98% of the professional and early-adopter consumer audience targeted by the firm rate themselves as either "very satisfied" (82%) or "somewhat satisfied" (16%) with the device. The number compares favorably to the already-strong 95% satisfaction rating (74% very/23% somewhat) for the iPad 2 in the weeks leading up to the new iPad's introduction. Among the key features of the new iPad is obviously the Retina display, with 75% of respondents citing it as one of their favorite features. Other top features such as long battery life, LTE capability, and device speed registered in the 20-22% range. On the negative side, price was the biggest issue, with 26% of respondents noting device cost and 23% of respondents citing wireless data costs as their key dislikes. Other mentioned drawbacks such as size/weight and storage capacity all registered with under 10% of the surveyed customers. Interestingly, ChangeWave also surveyed customers about any issues with heat on the new iPad, and was able to compare those results with ones obtained back in June 2010 regarding much-publicized antenna issues on the iPhone 4. The new survey found that 89% of users experienced no problems with heat on the new iPad, with none of the respondents who even experienced the problem citing it as a major one. This contrasts with the iPhone 4 antenna issue, where 35% of respondents reported at least some issues with antenna performance and 7% calling the issue a "very big"