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'Bloomberg' Articles

iPhone 11 Popularity Earns Apple Double-Digit Growth in China

Apple saw a significant jump in smartphone shipments in China last month thanks in part to the popularity of the iPhone 11, according to Bloomberg. The iPhone maker’s shipments in China grew 18.7% year on year in December to roughly 3.18 million units, according to Bloomberg calculations based on government data on overall and Android device shipments. The increase marked an acceleration from the prior months, which were buoyed by the ‌iPhone 11‌’s release in September. The numbers come from the China Academy of Information and Communication Technology, a government think tank.Apple's ‌iPhone 11‌ and iPhone 11 Pro brought significant improvements in battery life and camera quality over previous models, and have been well received by consumers and critics in China. Apple's business last year in the country was strengthened in other ways, too. The company benefited from a sales tax cut that allowed it to decrease the price of its products, while investors took comfort in what Apple CEO Tim Cook called a "much better tone" in the China-U.S. trade relationship. Looking ahead, the double-digit growth in shipments bodes well for Apple in the buildup to the Chinese New Year, which falls in late January this year. However, the company still has some work to do if it is to put a significant dent in the market share of local vendors led by Huawei, which gained a dominant position domestically last year, despite its struggles

Apple Mulling Preview of New Modular Mac Pro at WWDC in June

Apple is considering previewing its upcoming redesigned Mac Pro at its Worldwide Developers Conference this June, according to a new report by Bloomberg today. Modular Mac Pro concept from Curved.de Apple has said it is working on a high-end high-throughput modular ‌Mac Pro‌ for its pro user base that will be easily upgradable and will feature components for the most system intensive tasks. According to sources who spoke to well-connected Bloomberg journalist Mark Gurman, Apple has "internally weighed previewing a new version of the high-end ‌Mac Pro‌" at this year's WWDC, although no firm decision appears to have been made. According to executives Craig Federighi and Phil Schiller, Apple is committed to making the ‌Mac Pro‌ the highest-end desktop system able to accommodate VR and high-end cinema production. Apple has also put together a "Pro Workflow Team" to tailor the ‌Mac Pro‌ and other Apple products to its professional users. The modular workstation is expected to ship alongside an upcoming Apple-branded pro display, which rumors suggest will be 31.6 inches with a 6K resolution and have "outstanding picture quality" enabled through a new Mini LED-like backlighting design. We still have no word on when in 2019 the ‌Mac Pro‌ is coming, but Apple did promise a 2019 launch date in early 2018. If it's anything like the last ‌Mac Pro‌ in 2013, we should indeed get further information at WWDC, which Apple is planning to hold from June 3 to June 7 in San Jose, California, based on permit filings uncovered by MacRumors.

Apple Plans to Let Developers Release Universal Apps That Work Across iPhone, iPad, and Mac by 2021, SDK Coming This June

Apple aims to allow developers to release universal apps that work across iPhone, iPad, and Mac by 2021, according to a new report today by Bloomberg's Mark Gurman. The ultimate goal of the multistep initiative, code-named "Marzipan," is by 2021 to help developers build an app once and have it work on the ‌iPhone‌, ‌iPad‌ and Mac computers, said people familiar with the effort. That should spur the creation of new software, increasing the utility of the company’s gadgets.According to Gurman, Apple plans to let developers port ‌iPad‌ apps to Mac using a new software development kit that the company will release as early as June at WWDC. Apple previewed the apps plan, without disclosing the road map, at its developers conference last year. Apple typically previews the next major versions of its iOS and macOS operating systems at WWDC in June, with beta versions of each platform available to developers and public testers until September, so it stands to reason that an SDK for universal apps should begin rolling out in the pre-release software. Developers will still need to submit separate versions of the app to Apple's iOS and Mac App Stores, but the new kit will mean they don't have to write the underlying software code twice, said the people familiar with the plan. In 2020, Apple plans to expand the kit so ‌iPhone‌ applications can be converted into Mac apps in the same way.The "Marzipan" project is considered to be one of the biggest changes on Apple's roadmap, although Apple's plans are said to be "fluid" and could be altered, according to Gurman's sources.