Apple retail

Apple has more than 500 retail locations all around the world. In its stores, Apple sells standard Apple products along with a wide range of accessories, both first and third-party.

Apple hosts "Today" sessions at its stores to teach customers how to better use their Apple products, and the company also offers in-store repairs and support at the "Genius Grove."

The Apple retail tag covers everything from new retail developments to unique products that Apple offers.

'Apple retail' Articles

Taiwan's Second Apple Retail Store Opening Soon in Xinyi District of Taipei

Apple has begun promoting the opening of its second retail store in Taiwan. Located right outside Taipei's Xinyi A13 shopping mall on a tree-lined plaza, the standalone construction had promotional graphics installed on its temporary hoarding overnight. The logo on display is a play on the word "Taipei" in Mandarin, with the Apple logo inserted into the first character. The slogan on the facade says "Creativity starts here, Apple Xinyi A13." From the outside, the building appears to be a single-story design, but likely conceals interior staircases leading down to an underground floor, with a thin carbon fiber roof held up by two stone pillars and a curved floor-to-ceiling glass facade, which would give it an affinity with Apple's existing store in Chicago, Illinois. The adjacent Xinyi A13 shopping mall is still being constructed by the Far Eastern Group but is expected to open in September, so there's a chance the new Apple store will open to the public around the same time. The new store is within 15 minutes' walking distance of Apple's first Taiwan store at Taipei 101 shopping mall in the Xinyi district, which opened in July 2017. Apple has reportedly confirmed that the opening of the new store won't affect the operation of Apple Taipei 101. (Thanks, Andrew!)

Angela Ahrendts Departing Apple in April, Deirdre O'Brien to Oversee Retail and People

Apple's retail chief, Angela Ahrendts is set to leave Apple in April after spending five years at the company, Apple announced today. Deirdre O'Brien, Apple's current "Vice President of People," is set to take Ahrendts' place. O'Brien will be taking on new responsibilities for Apple's retail and online stores in her expanded role as Senior Vice President of Retail and People, reporting directly to Apple CEO Tim Cook. That's not quite the same role that Ahrendts currently holds as Apple's Senior Vice President of Retail. O'Brien will focus on the connection between the customer and the people, and the processes that serve them. In her new role as retail leader, she will also lead the People team and will oversee all People-related functions, including talent development and Apple University, recruiting, employee relations and experience, business partnership, benefits, compensation, and inclusion and diversity. "At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone," said Tim Cook, Apple's CEO. "For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She's an exceptional leader and she's been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her new role, and I know our 70,000 retail employees will be, too." In a statement, O'Brien said that she is looking forward to working with Apple's retail teams moving forward. "People come to Apple to do the best

Angela Ahrendts Discusses Apple's Experiential Retail Strategy in New Interview

In a new interview with Vogue Business this week, Apple retail chief Angela Ahrendts has talked about Apple's approach to "experiential" retail. Namely, Ahrendts discussed Apple's ongoing expansion of Today at Apple sessions, which transform the company's retail stores into communal spaces for classes, how-to sessions, photo tours, and more. The interview took place near Carnegie Library in Washington, D.C., where Apple's next major retail store will open soon. Ahrendts explained that the location will become a community hub for the area, including field trips for local schools and off-site walking tours of the nearby sites in Washington, D.C., teaching attendees how to capture the best photos on iPhone or sketch landmarks on iPad. Ahrendts remarked that Apple's goal is to continue the vision for retail that began with Apple co-founder Steve Jobs. “Steve told the teams when he opened retail 18 years ago, ‘Your job is not to sell, your job is to enrich their lives and always through the lens of education.’” “I think as humans we still need gathering places,” Ahrendts says. “And when you are serving digital natives, the thing they long for more than anything is human connection. Eye contact.” To manage an employee network of 70,000 people, each retail worker starts their day using an app called Hello, including briefings on important matters for the day with videos from Ahrendts and her team. There's also a partner app, Loop, that acts as an internal social network for staff members. The retail chief said this internal communication between Apple and its

Exclusive Insta360 ONE X Camera Bundle Now Available From Apple

Insta360's recently released Insta360 ONE X is available as a bundle from the Apple online store as of today. Launched in October, the Insta360 ONE X is a 360 degree camera that's a followup to the original Insta360 ONE, which has also been available from the Apple online store and is the only 360 degree camera that Apple offers. Compared to the Insta360 ONE, the Insta360 ONE X features a revamped body and an upgraded 5.7K camera able to capture higher-quality photos and videos with improved image stabilization. The Apple-exclusive Insta360 ONE X bundle includes the camera itself, a multi-function Bullet Time Handle that allows for unique video tricks and serves as a tripod, a Selfie Stick that gets edited out in post-processing, two batteries, and a protective carrying pouch. Along with expanding to Apple Stores, the Insta360 ONE X is also receiving a software update that adds an HDR video mode and integrated support for uploading content to Google Maps Street View. The new HDR mode is designed to provide video that looks natural and vibrant, with accurate highlights and low lights in every direction. The Insta360 ONE X Camera Bundle can be purchased from Apple.com for

Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red. Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon. Apple stores around the world are turning red to honor #WorldAIDSDay. Together, we can achieve an AIDS-free generation. pic.twitter.com/rdySNTAWdn— Tim Cook (@tim_cook) November 30, 2018 Apple marketing chief Greg Joswiak earlier this week said that Apple plans to turn the logos at 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS. Apple plans to promote World AIDS Day in its retail locations over the course of the next week. From Saturday, December 1 to Friday, December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for years. (RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells. When Apple customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to

Apple Launching Free 'Hour of Code' Sessions at Apple Retail Stores Starting December 1

Apple today announced that its annual Hour of Code event is set to take place from December 1 to December 14 at all of its retail locations around the world. Apple customers can register for thousands of free Hour of Code sessions starting today. Hour of Code sessions are available for customers of all ages, with Kids Hour sessions available for aspiring coders aged six to 12. Children will be able to explore coding using robots, while participants over 12 years of age will be able to attend sessions that use Swift Playgrounds and the iPad to learn coding concepts. Signups for the Hour of Code sessions at Apple retail stores are available through the Today at Apple section of each retail store website. Educators are able to host coding sessions in their own classrooms using Swift Playgrounds and Apple's new Hour of Code Facilitator Guide. Apple is also introducing Swift Coding Club, a new program dedicated to teaching coding with Swift outside of the classroom. Students and mentors can access a new Swift Coding Club kit that provides students aged 8 and older with the ability to create apps and explore coding using Swift Playgrounds and App Development with Swift. Along with the Swift Coding Club, Apple today is announcing the launch of an upcoming AP Computer Science Principles course syllabus and curriculum to let high school students earn Advanced Placement college credit when learning App Development with Swift. App Development with Swift certification is also available to students, with certification exams offered via Certiport Authorized

Apple Previews New Champs-Élysées Store in Paris, Opening This Sunday

Apple today officially announced its latest retail store, Apple Champs-Élysées in Paris, located on one of the French city's most iconic streets. The store opens on Sunday and will replace the nearby Apple Carrousel du Louvre, which permanently closed in October. The store occupies a Haussmann-era apartment building, featuring what Apple is calling its "grandest" Forum dedicated to free Today at Apple sessions, which focus on photography, music, coding, and design. In the first week, Apple Champs-Élysées will host sessions with popular musicians, filmmakers, animators and more. "The energy in Paris is electric and it will be one of our premier cities for Today at Apple," said Angela Ahrendts, Apple's senior vice president of Retail. "I hope that everyone who visits Apple Champs-Élysées will be inspired to unlock their creative curiosity and learn something new."Apple has restored the facade and entryway, and extended the Burgundy stone from the exterior throughout the building. Meanwhile on the upper levels, French oak parquet floors detail the interconnected spaces of the Parisian apartment. "Working within a historic Parisian building is a great responsibility and a phenomenal opportunity," said Jony Ive, Apple's chief design officer. "Our first priority was to honor the history of the building, while thoughtfully updating it to create spaces both grand and intimate. The carefully interweaving layers are warm and light filled, celebrating the timeless spirit of the city."Environmental concerns have also played a part in the architectural design at Apple

Apple's Extended Holiday Return Policy Begins Today, Return Deadline Set for January 8, 2019

Apple today announced that its annual extended holiday return policy begins today in the United States and several other countries around the world. Under the policy, eligible products purchased between November 14, 2018 and December 25, 2018 can be returned until January 8, 2019 in the United States, Canada, Australia, United Kingdom, and select other regions. You can return something ordered online or purchased in store, and Apple's policy states that the items can be sent back to Apple for free through the mail or dropped off at any Apple Store. In countries like Japan and Spain, the policy is slightly different and extends from November 14, 2018 to January 6, 2019, with a return deadline of January 20, 2019 in these regions. In all regions, items excluded from the return policy include Apple or iTunes gift cards. Otherwise, most products can be returned, including iPhone, iPad, Mac, Apple Watch, Apple TV, and more. The devices can be opened and used prior to being returned, but they must be undamaged and in their original packaging. As with any holiday purchase, make sure you keep your receipts when buying on Apple.com or in an Apple retail store, to ensure that your purchase falls within the timeframe of the extended holiday return policy. If you bought something from Apple prior to today, it will fall under Apple's typical 14-day return

Apple Shares New Photos of Its First Thai Retail Store, Opening Saturday in Bangkok

Apple has shared new photos of Apple Iconsiam, its first retail store in Thailand, due to open in Bangkok on the shores of the Chao Phraya on Saturday, November 10 at 10 a.m. local time. Sitting alongside storied sites and cultural landmarks, the store connects the new mixed-use Iconsiam Center to an outdoor roof terrace. Apple says the clean, trapezoidal lines and glass surfaces were designed "to accentuate the surrounding natural beauty while creating an open, airy atmosphere effacing boundaries between interior and exterior." The sweeping glass facades of the store look out to the river and the city, with customers able to ascend to the roof garden, where they can appreciate local art, participate in a Today at Apple photo or sketch walk, and enjoy iconic views of Bangkok. "Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers," said Angela Ahrendts, Apple's senior vice president of Retail. "We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world."More than 100 employees will be ready to welcome customers to Apple Iconsiam on Saturday at 10 a.m. As it has done with other stores, Apple is celebrating its first Thai store with special artwork and Today at Apple sessions, which customers can sign up for at apple.com/today.

Apple Shibuya Store in Tokyo to Re-Open October 26

Apple has announced the reopening of its Shibuya retail store in Tokyo on Friday, October 26 – the same day as the launch of iPhone XR – following renovation that began almost a year ago. The Shibuya store opens its doors again on the same date as Apple's Covent Garden retail location in London, although the Japan store has been out of action for significantly longer. During the near 11 months of renovation work, the medium-sized store is likely to have undergone significant remodeling to bring it in line with SVP Angela Ahrendts' objective to increase and modernize Apple's retail presence in the country, which is currently home to nine Apple stores. Back in March, Ahrendts announced a five-year plan for Japan, which aims to boost and significantly increase the company's presence with "extensive modernization" and significant investment. The Shibuya store has been around since 2005, but Apple opened a new store in Shinjuku, Tokyo, in April and another in Kyoto in August, after teasing the opening of more retail locations in the country. (Via Storeteller.de)

Proposed Apple Store Location in Australia Gets Temporary Heritage Protection

Apple's plans for its first flagship store in Australia have been dealt another blow, with The Age reporting that the proposed location in Melbourne has won Heritage Protection status until late 2018. The Victorian branch of Australia's National Trust is said to have nominated Federation Square for protection earlier this month, shortly after Apple submitted revised blueprints for the planned store on July 19. Apple's revised Federation Square design The Heritage Protection status means no work on the square can take place until December 21, 2018 without explicit permission from the National Trust. With Apple not hoping to start construction until next year, the date on its own isn't a problem, but the move by Heritage Victoria suggests that permanent protection is the final goal. The construction of the new store would require the demolition of the well-known Yarra building, which has infuriated Melbourne residents and led to major protests suggesting the public space should not be given over to a corporation. In February, Melbourne's City Council backed a motion to lobby for a new store design, and Apple's revised plan was positively received by the Federation Square leadership, but it looks as if public community groups have yet to be convinced. "The interim protection order allows us to take stock and think about what makes Fed Square truly special," said Citizens for Melbourne president Tania Davidge, speaking to The Age. "Hopefully, after eight months of discussion behind closed doors, Victorians will now have the opportunity to have a say about the

Lander's New 'Torrey' ThermoLine Heat and Cold Resistant iPhone Cases Now Available Exclusively From Apple

Apple retail stores and the online Apple Store are now offering an iPhone case from Lander that's designed to be used in extreme weather conditions, protecting the iPhone from both hot and cold with an insulated lining. The new Torrey Case , available for all of Apple's recent iPhones, is equipped with a layer of ThermoLine, which regulates and insulates against harsh temperatures. Apple's iPhones list an operating temperature of 32°F to 95° F and can become non-functional in temperatures outside of those parameters, rendering a device inoperable or less functional in extremely hot or extremely cold weather. In cold weather, the screen can become unresponsive and the iPhone can shut off when the battery inside drops to a certain temperature, and in hot weather, the processor can overheat leading to the same issues. The ThermoLine interior of Lander's Torrey Case has been tested to help protect the iPhone against the effects of climates ranging from 0°F to 120°F. We were able to go hands-on with the new Torrey Case ahead of its launch, and while we couldn't adequately test its thermal capabilities here in balmy Northern California, we can speak to its design. The ThermoLine lining inside of the case is built into the back, with the rest of the accessory constructed from a flexible TPU material that also offers protection from drops and damage. The case wraps all the way around the iPhone and covers up the volume and side buttons, while leaving the mute switch, Lightning port, and speakers uncovered. There's also a camera cutout, and a raised lip

Apple Previews New Piazza Liberty Store, Opening Thursday in Milan

Apple today premiered this week's opening of Apple Piazza Liberty in the center of Milan, Italy. Set to open its doors on Thursday, the retail location features a dramatic glass fountain that serves as the entrance to the store and a backdrop to the large outdoor amphitheater. The piazza, clad in Beola Grigia, a stone used throughout Milan, will be open to the public 24 hours a day and will host special events year-round amongst 14 Gleditsia Sunburst trees planted in the area. "There's no better expression of our vision for Apple stores serving as modern-day gathering places than Apple Piazza Liberty," said Angela Ahrendts, Apple's senior vice president of Retail. "In a city with such rich history of art, entertainment and creativity, it's an honor to establish a space where anyone can be inspired to learn, create and connect with their neighbors."Apple Piazza Liberty will host a variety of Today at Apple sessions, taking in photography, filmmaking, music creation, coding, design and more. This September, Apple Piazza Liberty will also host a special month-long Milan Series, where 21 local artists will share their visions for the creative future of Milan, as previewed on a special Apple.com web page. There will be live music in the location's amphitheater on the opening night by musician LIM, a "crazy self-portraits" session with Olimpia Zagnoli on July 27, a photographic laboratory with Piotr Niepsuj on July 28, and a "draw the summer" class on July 29. "To work within one of Italy's historic piazzas is both a great responsibility and wonderful challenge,"

Apple Highlights Upcoming Retail Grand Openings in Milan and Walnut Creek

Apple this week has begun highlighting the impending grand openings of two new retail locations in Milan, Italy and Walnut Creek, California. Apple Piazza Liberty in Milan will see a grand opening on Thursday, July 26, and in celebration Apple has put together a collection of colorful pieces of art and photographs created by twenty Italian artists and designers. On a new webpage on Apple.com, the company highlights the artists and the Apple products they used to create their works. These include product designer Valerio Sommella (iPad Pro, Procreate, and iMac Pro), musician Charlie Charles (iMac), illustrator and animator Stefano Colferai (iPhone X and MacBook Pro), and more. Every day in Milan, artists and designers reinvent the future. Twenty of them asked what they will do tomorrow, and here are their answers: a snapshot of the city's creative energy. Apple discovered the artists and incorporated their creations into the tagline of the new store ahead of the grand opening, which visitors can see on nearby barricades: "Cosa farai domani, Milano?" or "What will you do tomorrow, Milan?" Colferai's project (left) and Apple Piazza Liberty (right) via @stefanocolferai on Instagram Of course, Apple Piazza Liberty will host a variety of Today at Apple sessions, including live music in the location's amphitheater on opening night by musician LIM, a "crazy self-portraits" session with Olimpia Zagnoli on July 27, a photographic laboratory with Piotr Niepsuj on July 28, and a "draw the summer" class on July 29. Local customers can begin signing up for these sessions

Apple Retail Stores in Seattle and Palo Alto to See Grand Openings This Saturday, June 30

Apple has confirmed that its new retail location at the open air University Village mall in Seattle will open to the public at 9:30 a.m. local time on Saturday, June 30. Apple University Village will replace the current Apple retail store in University Village, which it has occupied since 2003. The new location is a standalone structure and will include all of the highlights and amenities of Apple's current crop of next-generation retail stores. Reports from GeekWire indicate the store takes up about 14,000 square feet of a former parking lot that measures 23,000 square feet. Of that amount, 8,000 square feet will be dedicated to a sales floor and sit-down areas for Today at Apple sessions. Photo of Apple University Village taken by Nat Levy via GeekWire On the same day, Apple has also announced its location in Palo Alto, California will see a grand reopening at 10:00 a.m. local time this Saturday. This location originally closed for renovations just over a month ago on May 13. In an interview at Cannes Lions last week, Apple senior vice president of retail Angela Ahrendts said that "retail isn't going away" or "dying," but it will have to "evolve" as time passes. In its own efforts to evolve retail, Ahrendts mentioned that Apple tries to "humanize technology" with next-generation layouts that emphasize communal gathering and encourage interactivity during Today at Apple

Angela Ahrendts Talks Apple Retail in New Interview: 'Retail is Not Dying, But it Has to Evolve'

Apple senior vice president of retail Angela Ahrendts gave a new interview today at Cannes Lions, an annual international festival in France that celebrates individuals and companies in creative spaces. During her talk, Ahrendts discussed a variety of topics related to Apple and its pivot away from retail "stores" over the last few years to become community gathering places (via NBC News). Thank you to the creative community who joined us at #CannesLions today to hear about #TodayatApple and how our retail experience inspires learning, unlocks creativity and encourages human connection. pic.twitter.com/64i4NL9SeY— Angela Ahrendts (@AngelaAhrendts) June 20, 2018 Ahrendts' discussion also included Apple vice president of marketing communications Tor Myhren, and the SVP of retail explained that Apple's approach is to be "in the human business" and to "humanize technology." I love the creative arts... that's kind of when we came up with the tagline: maybe we're in the human business. Maybe the largest tech company has these 65,000 kids and maybe it's our job to humanize technology. Looking to the future of retail in general, Ahrendts mentioned numbers from an analytic firm that suggest while the majority of shopping will move online, many customers will still venture out to physical locations to finalize a purchase. This means that shoppers will use apps and online websites to research products and items, and perhaps reserve them for in-store pickup, much like Apple already does today. You have your instincts and you use a lot of smart outside guys, and the smart

Apple Store Gains Exclusive Accessories From Cycling Brand Rapha

An exclusive collection of backpacks, messenger bags, sleeves, and more from cycling brand Rapha is now available from the online Apple Store and, starting tomorrow, Apple retail stores. Apple recently started carrying a selection of cycling gear like the SmartHalo Bike System and the Lumos Smart Bike Helmet, and it's now expanding that lineup with Rapha's accessories. The Rapha collection includes accessories that range from a $130 Mini Messenger Bag to a $150 Convertible Backpack to $65-$70 sleeves for the MacBook, MacBook Pro, and iPad Pro. All of the accessories are available in blue, black, or yellow with perforated accent striping, and are made from what Rapha says are "high-quality hardest-wearing Italian fabrics" that have been treated with Durable Water Repellent and "tested in extreme conditions." The Mini Messenger Bag and the Backpack include magnetic clasps that are designed to allow the bags to be attached to the handlebar of the bike, while the device cases include padding to keep your iPad or Mac safe. All accessories also have AquaGuard zippers in addition to the water repellent treatment to make them rain and spill resistant. Apple's full selection of Rapha-branded accessories are available from the online Apple Store starting

Apple Reintroduces Financing Options in the United Kingdom

Apple has resumed offering financing options in the United Kingdom after eliminating the option earlier this year. Apple has a new financing page on its UK website, outlining its Barclays financing plan. While the financing page specifically focuses on the Barclays financing options, when checking out, customers can choose installment payments through Barclays or PayPal Credit. To use the Barclays financing option, customers in the UK must make a purchase over £399. There is no interest for the first 12 months, with purchases split into reasonable monthly payments. PayPal Credit is available for purchases over £99, but there is no interest free option. It is not clear why Apple temporarily stopped offering financing in the United Kingdom, but full financing is now available once again. The company made the same change to financing in Canada in June of 2017, but has not yet reimplemented the financing options in that

Lumos Smart Bike Helmet With Smart Gesture Turn Signal Support Now Available From Apple Retail Stores

The Lumos Smart Bike Helmet, which got its start as a Kickstarter project back in 2015, is the first bike helmet to make its way to Apple retail stores. Available from the online Apple Store and in retail locations in the United States and Europe as of today, the $180 Lumos Helmet has integrated LEDs to keep you safe when riding at night and built-in gesture controlled turn signals. There are 10 white LEDs on the front, 16 red LEDs on the back, and 11 amber/red LEDs on each side that can serve as the aforementioned turn signals. You control the turn signals built into the helmet with a connected Apple Watch, with the helmet able to interpret your hand gestures to activate the lights on the helmet. Previously, the helmet's built-in turn signals were controlled via a remote attached to the handlebars of a bike, but the new Apple Watch integration makes it simpler than ever to signal your intentions to drivers on the road. The Lumos Helmet also has a beta feature that's able to detect when you're braking hard on your bike, flashing the lights on the helmet to a bright red. Through a Bluetooth connection to the iPhone, the Lumos Helmet records your bike riding activity and uploads it to the Apple Health or Strava app. Design wise, the helmet is safety certified and meets gold standard safety certifications in the United States and Europe, and it has been created to be durable and weatherproof so it can be used in rain, snow, and fog. There's just a single size available, which can fit most adult head sizes in the range of 21.3 to 24.4 inches. The

Apple Discontinues Financing Options in the United Kingdom

Apple has stopped offering financing options to customers in the United Kingdom, as indicated by the elimination of its UK financing page, which was removed from the UK Apple site this afternoon. Apple previously allowed customers in the UK to sign up for financing on Apple products through PayPal Credit or Barclays when checking out from the online Apple Store. PayPal Credit could be used on purchases with a £99 minimum, while Barclays was available for purchases over £399. When making a purchase through the Apple site in the UK, there are now no financing options to select at checkout, and the finance pages that were previously available now redirect to the main UK site. Apple previously eliminated financing options in Canada back in June of 2017, but in the United States, Apple still offers financing through the Barclaycard Visa that includes Apple Rewards points. Apple also continues to offer financing options for educational institutions in the UK, and financing on iPhones continues to be available through the UK iPhone Upgrade Program in partnership with