Wednesday November 1, 2017 10:17 am PDT by Juli Clover
Apple this morning shared a new Apple Music video on its YouTube channel, which artistically highlights album covers from a range of artists like Sia, FKA Twigs, Kesha, Fleetwood Mac, and more. The 38 second spot is designed to promote Apple Music, the company's streaming music service. It features a series of clips depicting album art overlaid on the Apple Music logo, interspersed with images of artists. Know what's next. Now. Discover millions of songs, always ad-free with Apple Music.Apple Music has been steadily growing in popularity since its June 2015 debut. As of late September, Apple Music had more than 30 million paid subscribers. Comparatively, Spotify, the main Apple Music competitor, has 60 million paid subscribers. Apple has aimed to increase interest in its service through a wide range of exclusives, including exclusive album releases, documentaries, and television shows like Carpool Karaoke: The Series and Planet of the Apps.