Affirm


'Affirm' Articles

Affirm Announces In-Store Financing Options With Virtual Card Integration in Apple Pay

Affirm is a financial startup that allows users to pay for expensive items from select retailers in monthly installment plans, after they are first approved for a loan on the company's website or in the app. Today the company announced that users will now be able to secure credit in seconds and then checkout in retail stores thanks to integration of the Affirm virtual card into Apple Pay. To apply for Affirm financing, customers complete a "simple, five-field" application that provides them with a real-time credit decision (rates are between 10-30 percent APR based on personal credit). After approval, customers use the Affirm app to enter the amount they want to spend by selecting a payment plan on the item (3, 6, 12, 18, or 24 months), and Affirm loads up the cost of the full purchase onto the virtual card, paying the merchant for the item and taking on "all fraud risk for the purchase." With the addition of Apple Pay, Affirm's virtual card can be used anywhere that Apple Pay is accepted. “People’s shopping habits are evolving very quickly, beyond simply moving online-to-offline or offline-to-online when engaging with merchants,” said Rob Pfeifer, Chief Retail Officer at Affirm. “Consumers are on their phones, online, and in-store throughout a shopping experience. Affirm provides a solution for this omnichannel experience in the form of transparent and honest finance.” For merchants, Affirm says it provides two options to support the service: integration with the Affirm InStore API with their own point-of-sale system, or support Affirm's expanded virtual card