Facebook-Apple tracking dispute

By MacRumors Staff

Facebook-Apple tracking dispute Articles

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Apple's New Privacy-Focused Tracking Prompt Appearing for iOS 14 Users [Updated]

Wednesday December 23, 2020 1:21 pm PST by
As a privacy measure, Apple will be requiring developers of iPhone and iPad apps to request permission from users to track their activity across other apps and websites for personalized advertising purposes starting early next year. Ahead of time, the prompt for users to allow or deny tracking has started to show up in the first beta of iOS 14.4, seeded last week. A screenshot shared in the...
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Facebook Employees Criticize Campaign Against Apple in Leaked Comments

Wednesday December 23, 2020 3:11 am PST by
Amid a barrage of public attacks on Apple from Facebook over privacy measures, Facebook employees have expressed their displeasure with the direction of the campaign in comments obtained by BuzzFeed News. Last week, Facebook launched a campaign in print newspapers explaining that it was "standing up to Apple for small businesses everywhere," and created a website encouraging people to "Spea...
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EFF Calls Facebook's Criticism of Apple's Pro-Privacy Tracking Change 'Laughable'

Saturday December 19, 2020 2:46 pm PST by
Facebook's recent criticism directed at Apple over an upcoming tracking-related privacy measure is "laughable," according to the Electronic Frontier Foundation (EFF), a non-profit organization that defends civil liberties in the digital world. Facebook has claimed that Apple's new opt-in tracking policy will hurt small businesses who benefit from personalized advertising, but the EFF...
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Facebook Runs Second Full-Page Ad Criticizing Apple, Says Opt-In Tracking Will Make the Internet Worse

Thursday December 17, 2020 1:00 am PST by
Facebook has expressed additional criticism towards Apple over an upcoming iOS 14 privacy measure that will require users to grant permission for their activity to be tracked for personalized advertising purposes. For the second consecutive day, Facebook is running a full-page ad in The Wall Street Journal, The New York Times, and The Washington Post that claims Apple's tracking change will...
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Apple Responds to Facebook's Anti-Tracking Criticism, Says Users Deserve Control and Transparency

Wednesday December 16, 2020 4:42 pm PST by
Apple has responded to Facebook's criticism over an upcoming iOS 14 privacy measure — specifically a change that will require users to grant permission for their activity to be tracked for personalized advertising purposes starting early next year. In a statement provided to MacRumors, Apple said "we believe that this is a simple matter of standing up for our users," adding that "users...
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Facebook Says Apple's Upcoming Anti-Tracking Prompt is 'More About Profit Than Privacy' [Updated]

Wednesday December 16, 2020 8:27 am PST by
Facebook today in a blog post claimed that Apple's upcoming anti-tracking privacy-focused change in iOS 14 will have a "harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever." Facebook has also launched a "Speak Up For Small Business" page. "We disagree with Apple's approach and solution, yet we have no choice...
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Facebook Takes Out Full-Page Newspaper Ads to Attack Apple's iOS Privacy Changes

Wednesday December 16, 2020 5:25 am PST by
Facebook has today attacked Apple in a series of full-page newspaper ads, asserting that iOS 14's privacy changes regarding data gathering and targeted advertising are bad for small businesses (via Bloomberg). The ads are running in the New York Times, Wall Street Journal, and Washington Post, feature the headline "We're standing up to Apple for small businesses everywhere." Image via Dave ...
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Mozilla Urges Users to Support Apple's Planned Anti-Tracking Changes: 'A Huge Win for Consumers'

Monday December 14, 2020 12:43 pm PST by
Starting early next year, iOS 14 will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. This new requirement was actually set to go into effect by the end of 2020, but Apple delayed the introduction of the prompt until early 2021 to provide developers ...
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Apple Could Ban Apps That Don't Follow iOS 14 Anti-Tracking Rules, Says Software Chief Craig Federighi

Tuesday December 8, 2020 4:23 am PST by
Apple's software engineering chief Craig Federighi has warned developers to "play by the rules" as they relate to Apple's upcoming anti-tracking policy for iOS 14, or their apps could be removed from the App Store. Starting early next year, ‌iOS 14‌ will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver...
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Apple Software Chief Craig Federighi Defends App Tracking Transparency Feature

Friday November 20, 2020 8:55 am PST by
Following Apple's confirmation that it still plans to introduce a new App Tracking Transparency feature that will let users know when companies want to track them across apps and websites, which has attracted criticism from companies such as Facebook, Craig Federighi has explained more about the rationale behind the change to The Independent. The App Tracking Transparency feature allows...
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Apple Confirms Commitment to App Tracking Transparency in Letter Condemning Facebook's Data Collection [Updated]

Thursday November 19, 2020 11:58 am PST by
Apple in iOS 14 is planning to introduce a new App Tracking Transparency feature that will let users know when companies want to track them across apps and website. Following outcry from developers like Facebook and ad networks unprepared for the change, Apple delayed the implementation of the anti-tracking functionality until early 2021. Eight civil society organizations recently sent a...
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iOS 14's Upcoming Anti-Tracking Prompt Sparks Antitrust Complaint in France

Wednesday October 28, 2020 9:00 am PDT by
Starting early next year, iOS 14 will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. Ahead of this change, The Wall Street Journal reports that advertising companies and publishers have filed a complaint against Apple with France's competition...
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Apple Delays Ad Anti-Tracking Features Planned for iOS 14 [Updated]

Thursday September 3, 2020 10:22 am PDT by
Apple told some developers that it will delay the enforcement of an anti-tracking feature that's being implemented in iOS 14, reports The Information. In ‌iOS 14‌, Apple is requiring apps to seek customer consent before the IDFA (Identifier for Advertisers) can be used to track user behavior and preference across apps and websites for ad targeting purposes. Major app developers and ad...
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Facebook Says Apple's iOS 14 Anti-Tracking Features Will Cut 50% of its Audience Network Ad Revenue

Wednesday August 26, 2020 10:22 am PDT by
Facebook today warned advertisers that Apple's upcoming anti-tracking tools could cause a more than 50 percent drop in Audience Network publisher revenue due to the removal of personalization from ads within apps. In a blog post, Facebook said that it does not collect the identifier from advertisers (IDFA) from Facebook-owned apps on iOS 14 devices, as Apple added a feature that requires...
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EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14

Friday July 3, 2020 4:44 am PDT by
A Google-backed group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites, reports Reuters. Sixteen marketing associations, some of which are backed by Facebook and Alphabet's Google, faulted Apple for not adhering to an ad-industry system for seeking user...