The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.
Specifically, he said that Apple is testing a "deep red" finish for the two devices.
If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first iPhone models to be available in red since the iPhone 14 and iPhone 14 Plus in (PRODUCT)RED. However, it sounds like it would be more of a burgundy finish than a bright red.
While it was previously rumored that Apple was also considering purple and brown finishes for the iPhone 18 Pro models, Gurman said he believes that those color options are "just variants of the same red idea — given that the tones are fairly similar." In other words, it sounds like those two color options will not actually be offered.
As for the foldable iPhone, Gurman said Apple plans to "stay away from fun colors" and stick to more traditional space gray/black and silver/white finishes.
Apple is expected to unveil the iPhone 18 Pro and foldable iPhone models in September.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Thursday September 3, 2026 3:41 am PDT by Tim Hardwick
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Thursday August 27, 2026 8:00 am PDT by Joe Rossignol
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.
Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...
I would genuinely like to hear a single use case or relative advantage of a foldable phone over the existing form factor.
It's literally the ability to turn it into a bigger screen while also not taking up that much more space in your pocket. That said, I'm not interested myself. The tradeoff's of having a screen that is plastic again so it can bend, and the additional failure points of a hinge are just a hard pass for me. I don't think the tradeoffs are worth it. I'd rather just grab my iPad or laptop if I want a bigger screen.
