Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod mini, which are set for launch soon, will also "help showcase" next year's new Siri and Apple Intelligence features.
The new version of Siri will apparently "lean" on Google's Gemini and include an AI-powered web search feature. Gurman warned "there's no guarantee users will embrace it, that it will work seamlessly or that it can undo years of damage to the Siri brand."
Apple is said to be paying Google to create a custom Gemini-based model that can run on its Private Cloud Compute servers to power Siri. Gurman clarified that this doesn't mean Siri will include Google services or Gemini features. Instead, Siri will simply be powered by a Gemini model in the background, enabling it to deliver the features that users expect with an Apple user interface.
Apple will preview iOS 27, macOS 27, watchOS 27 and other operating systems at its annual Worldwide Developers Conference in June. The updates will apparently focus on major updates to Apple Intelligence and the company's broader AI strategy.
The company is also apparently still running into problems with the launch of Apple Intelligence in China. Despite partnerships with Chinese companies, Apple Intelligence in China is still mired by regulatory issues and the launch is now a "rolling target."
Thursday November 13, 2025 11:35 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Thursday November 13, 2025 6:48 am PST by Joe Rossignol
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose.
Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Friday November 14, 2025 6:20 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Friday November 14, 2025 10:02 am PST by Joe Rossignol
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Saturday November 15, 2025 2:40 pm PST by Joe Rossignol
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Friday November 14, 2025 3:23 pm PST by Juli Clover
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more.
Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Wednesday November 12, 2025 11:42 am PST by Joe Rossignol
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen.
Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
The new version of Siri will apparently "lean" on Google's Gemini and include an AI-powered web search feature. Gurman warned "there's no guarantee users will embrace it, that it will work seamlessly or that it can undo years of damage to the Siri brand."
There certainly is not any guarantee! Some of us will actively avoid it, in fact.
Whatever fits this description is what Tim Cook will do.
He doesn't care, at all, if the products are good to great if it were to conflict with counting the most beans.
In Tim Apple's world a great product is defined by what's great for short term shareholder value
To have insight into when you can give the middle finger to short term bean counters and know what and where the market will be is something that I believe Jobs had a handle on like no other person and is a gap that Apple will eventually face consequences from (I mean over a very long term as the post-smartphone personal computing market evolves)
They should've just paired with an AI company early on, announced the new Siri (without a release date), and called it a day. Google, OpenAI, whatever. Just SOMETHING. Stringing us along and making false promises killed a lot of trust and respect for some people (I know a few) and it's hard to defend (if at all).
FOR IMMEDIATE RELEASE Cupertino, California — Apple PR Department (still pretending this was the plan all along)
[HR][/HR] [HEADING=2]Siri Gets a “Boost” From Google Gemini — What Could Possibly Go Wrong?[/HEADING] Apple today proudly announced that Siri—the world’s most polite reminder to use your thumbs—is now teaming up with Google’s Gemini. Yes, that Gemini. The one made by the same company that still can’t decide if “Chat” and “Meet” are separate apps.
This bold new collaboration will make Siri “smarter, more conversational, and slightly more existentially confused.” When you ask Siri a tough question—like “What’s the best Italian restaurant near me?” or “Why did Apple do this?”—she’ll politely hand it off to Gemini, who will answer with confidence, ads, and probably a paragraph about AI ethics.
[HR][/HR] [HEADING=2]The Future of Intelligence (Please Don’t Ask Who’s in Charge)[/HEADING] With Gemini’s help, Siri can now provide “more dynamic and informative responses,” meaning she’ll finally say more than “Here’s what I found on the web.” Instead, she’ll say:
“One moment, I’ll ask my friend from Mountain View.”
We call it collaboration. You might call it outsourcing cognition.
[HR][/HR] [HEADING=2]Privacy: Still Our Favorite Buzzword[/HEADING] Apple remains fully committed to privacy. That’s why Siri will only share your data with Gemini after asking permission—using a pop-up that’s four paragraphs long and looks legally binding.
Craig Federighi reassured users:
“We’re not sharing your data. We’re just letting another trillion-dollar company borrow it briefly for computational enlightenment.”
[HR][/HR] [HEADING=2]Coming This Fall with Apple Intelligence[/HEADING] The new Siri powered by Gemini will launch this fall, right alongside your growing suspicion that AI assistants are all merging into one big, slightly smug cloud.
Early testers say Siri now feels “shockingly competent,” “slightly Google-y,” and “like she just got a Stanford degree she didn’t pay for.”
