Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.
The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries. Apple's approach reportedly leverages AI to deliver relevant and useful results, in a better interface than similar offerings from Google and other companies. Gurman warned that the move risks some amount of consumer backlash.
Apple developed two Mac Pro models in recent years that never made it to market, according to Bloomberg's Mark Gurman.
In his latest "Power On" newsletter, Gurman revealed that Apple internally developed two unreleased Mac Pro projects codenamed J170 and J190 before ultimately discontinuing the machine altogether.
As for new Mac Pro hardware, there were two additional models developed by...
Bloomberg's Mark Gurman says Apple's decision not to name its former design chief Jony Ive in its trade-secret lawsuit against OpenAI was likely a deliberate one, shaped in part by the company's relationship with Laurene Powell Jobs.
Apple's roughly 40-page complaint refers only to unnamed "former Apple leaders" rather than calling out Ive, even though he leads design on OpenAI's hardware...
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman.
The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads.
The wave of new Macs will begin this fall with a refreshed...
Innovation is very expensive. Apple needs to keep making more money to drive investments in the technologies of the future that will unlock all our potential.
Inevitably this will drive more traffic to restaurant and service chains and away from the local small businesses that already struggle to compete. It's sad to see Apple stacking the deck against its own users.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
