Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.
The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries. Apple's approach reportedly leverages AI to deliver relevant and useful results, in a better interface than similar offerings from Google and other companies. Gurman warned that the move risks some amount of consumer backlash.
Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland.
Apple Towson Town Center in Maryland
Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service...
The all-new MacBook Neo has been such a hit that Apple is facing a "massive dilemma," according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan.
In the iPhone 16 Pro models, the A18 Pro chip has a 6-core GPU. During the chip manufacturing process, however, sometimes a CPU or GPU core can turn out to be faulty. Rather than discarding the leftover A18 Pro chips with...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Wednesday April 8, 2026 11:30 am PDT by Joe Rossignol
Apple reportedly plans to unveil its long-awaited foldable iPhone in September, and Bloomberg's Mark Gurman has revealed the device's supposed price range.
Apple's foldable iPhone is rumored to be named iPhone Ultra
In a report this week, Gurman said the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., although it is unclear if he is referring to the starting price or...
Wednesday April 8, 2026 9:38 am PDT by Joe Rossignol
Apple plans to release an updated iPhone Air and a lower-end iPhone 18e early next year, according to the latest word from Bloomberg's Mark Gurman.
In a report this week, he said Apple plans to unveil the two devices in spring 2027, alongside a standard iPhone 18. If so, Apple will likely announce the trio of devices in March or April next year. It is unclear if there will be a live-streamed ...
Wednesday April 8, 2026 8:04 am PDT by Joe Rossignol
Apple is in the middle of a three-year plan to "reinvent" the look and feel of the iPhone, according to Bloomberg's Mark Gurman.
In a report this week, Gurman said the plan is as follows:September 2025: The redesigned iPhone 17 Pro models and an all-new iPhone Air (✅)
September 2026: A foldable iPhone
September 2027: A special 20th-anniversary iPhoneThe report said this iPhone roadmap has...
Innovation is very expensive. Apple needs to keep making more money to drive investments in the technologies of the future that will unlock all our potential.
Inevitably this will drive more traffic to restaurant and service chains and away from the local small businesses that already struggle to compete. It's sad to see Apple stacking the deck against its own users.
