Everything Apple Announced at the September 2025 Event

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Apple on Tuesday held its "Awe Dropping" fall event to debut new iPhone 17 models, the super-thin iPhone Air, the Apple Watch Series 11, SE3, and Ultra 3, new AirPods Pro 3, and more. It took Apple more than an hour to introduce the new devices, but we've recapped everything in a quick 13-minute video for our readers who want a short but detailed overview of what's new.

Subscribe to the MacRumors YouTube channel for more videos.

We've also rounded up our full event coverage, so make sure to take a look at our articles to avoid missing any key details about Apple's updated devices.

iPhone Air

iPhone 17 Pro and Pro Max

iPhone 17

AirPods 3

Apple Watch Series 11

Apple Watch SE 3

Apple Watch Ultra 3

Software

Other News

The Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods 3 can be pre-ordered today. The ‌iPhone Air‌, ‌iPhone 17‌, iPhone 17 Pro, and ‌iPhone 17 Pro‌ Max will be available for pre-order starting at 5:00 a.m. Pacific Time on Friday. All of the new devices will launch on Friday, September 19.

Tag: September 2025 Apple Event

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Top Rated Comments

psxp Avatar
psxp
10 weeks ago
i miss the product releases of the Jobs era
Score: 20 Votes (Like | Disagree)
sza Avatar
sza
10 weeks ago
Honestly? Not much to get excited about.

If you’ve already got an iPhone 15 or 16 Pro, this release probably isn’t for you. The upgrades feel pretty minor, and I’m not sure who Apple’s really aiming at here.

The iPhone 17 seems to be the most cost-effective phone ever made, I guess it will be much more popular compared with earlier releases. It has the 120Hz screen with ProMotion. This is the top feature why people bought the Pro model. But at this low price point, how much would it contribute to Apple's revenue even it gets most popular...

For the AirPods Pro 3...who will buy it just for talking with foreigner? LOL. I mean Apple has to add some AI-powered features to be in line with other competitors. However, I don't see why people would upgrade. The previous version is good enough.

Forget about the new Apple watch series if you already have one...
Score: 13 Votes (Like | Disagree)
gugy Avatar
gugy
10 weeks ago
Snoozefest for me. I see no reason to upgrade my AWU V1, iPhone Pro Max 14 and AirPods Pro 2. Maybe next year. I would only consider the iPhone upgrade if T-Mobile gives me an awesome deal.
Score: 10 Votes (Like | Disagree)
msm888 Avatar
msm888
10 weeks ago
Apple proves yet again that the company of Steve Jobs has become a data-mining Google tribute act. Other than Mac Os and cloud privacy better is everywhere else.
Score: 9 Votes (Like | Disagree)
segfaultdotorg Avatar
segfaultdotorg
10 weeks ago
13 minutes is way too long... you can easily skim the MacRumours(TM) live updates in about three minutes.
Score: 8 Votes (Like | Disagree)
macduke Avatar
macduke
10 weeks ago
13 minutes? This video could've been a bullet point list:

* AirPods Pro

* Better bass and ANC
* Longer earbud battery life, shorter case battery life
* Heart rate sensor for some reason even though many users have Apple Watch

* Apple Watch

* Blood pressure monitoring, including last-gen devices
* Little bit longer battery life
* SE is actually a pretty good deal now
* Ultra can connect to satellites

* iPhone

* Brighter and slightly larger display with Pro motion
* Center Stage camera with dual recording
* 48MP ultra wide camera
* Faster charging and Qi 2
* Apple N1 chip for efficient wireless networking

* iPhone Air

* It's thin and expensive
* Only one camera
* Battery kinda sucks

* iPhone Pro - iPhone upgrades plus:

* Vapor chamber with unibody for strength and heat dissipation
* 48MP telephoto that can do 8x 12MP compared to previous 5x
* 56% larger sensor in the main camera to improve image quality
* Actually great battery life improvements
* Lower display reflectivity to improve outdoor contrast
* ProRes RAW video that maybe 0.02% of people will use
* MOAR RAM

Score: 6 Votes (Like | Disagree)
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