Apple Announces More Ads Coming to App Store Starting Next Week

In an email to developers this week, Apple announced that app-related ads will begin appearing in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app listings starting Tuesday, October 25, in all countries except China. All ads in the App Store have a blue background and an "Ad" icon.

new app store ads today tab
"With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit," says a page on Apple's website about App Store ad placements.

This marks the first time that developers will be able to run ads in the Today tab, which until now has only displayed content handpicked from the App Store's editorial staff, without any paid placement. And with the "You Might Also Like" section, developers will now be able to promote their apps on other apps' pages.

In a tweet, legal expert Florian Mueller argued the "You Might Also Like" ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

App Store ads were previously limited to search results based on keywords and the "Suggested" section of the Search tab. With ads in the Today tab and the "You Might Also Like" section, the App Store will now offer four advertising options in total. Apple first announced plans to expand its App Store ad placement offerings in July.

In August, Bloomberg's Mark Gurman said Apple wanted to nearly triple its current advertising revenue to at least $10 billion per year in the future. In addition to the App Store, Gurman said Apple plans to launch search result ads in Apple Maps next year, while traditional banner ads are already displayed in Apple's News and Stocks apps.

Top Rated Comments

geordie8t1 Avatar
15 weeks ago
and this is why apple made SUCH a fuss over 3rd party advertising, it had NOTHING to do with privacy concerns, it was merely so apple could implement their own ads services on its customers, quite frankly that is anti competitive and so they should be sued to high heaven
Score: 90 Votes (Like | Disagree)
ProfessionalFan Avatar
15 weeks ago
Apple finding little ways to pad profit margins in a big way, that is Tim's #1 job after all.

Ads, not including chargers and/or cables with some products. It all adds up to a lot of extra profit overall. They lied and fooled people that it was for the environment with the cables/chargers. I wonder if they can somehow spin this as something admirable and get those same fools to fall for this as well.

Edit: For those disliking this without bothering to comment back, please answer one simple question. If it is not being done for profit reasons, why wouldn't Apple just include a voucher in the box for a free cable/charger if needed?
Score: 84 Votes (Like | Disagree)
Kar98 Avatar
15 weeks ago
Yay, ads on my $1,000 phone!
Score: 77 Votes (Like | Disagree)
MastersoftMobile Avatar
15 weeks ago
I am so excited about seeing even more advertising.
Score: 77 Votes (Like | Disagree)
JanoschR Avatar
15 weeks ago
I don’t like that direction ?
Score: 75 Votes (Like | Disagree)
Beautiful Opinion Avatar
15 weeks ago
iAd Pro Max
Score: 53 Votes (Like | Disagree)

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