Apple Promotes Durability of Apple Watch Series 7 in New 'Hard Knocks' Ad
Apple today released a new ad for Apple Watch Series 7 highlighting the device's durability when exposed to various wearing conditions.
In the ad titled "Hard Knocks," a number of scenarios are played out involving people either intentionally or accidentally exposing their Apple Watch to various weather conditions, liquids, and physical impacts.
Some examples include someone diving into a pool from a height, someone running for a bus and getting their wrist caught in the door, and a person falling while ice skating.
"The most durable Apple Watch ever," reads the tagline of the ad, which runs for 1 minute and 38 seconds, and features music by Jack White, "Power of My Love."
According to Bloomberg, Apple is working on a version of the Apple Watch "with a rugged casing" that's aimed at athletes, hikers, and others who use the watch in more extreme conditions than day to day wear. It will feature the same functionality as a standard Apple Watch, but with improved impact resistance and protection. Apple is expected to launch the rugged Apple Watch in 2022.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Top Rated Comments
Only a few can survive more than two days if you accidentally forget to charge it. :rolleyes:
No Apple watch can compete with that. The fact that they are proud to advertise a soft and bouncy tennis ball hitting the watch as a "hard knock" says it all.
I wish Apple would fix the algorithm in running and cycling activities, and allow the Digital Crown to be function-programmed.