Apple's VR Headset to Cost $3,000

Amid a flurry of leaks and rumors surrounding Apple's upcoming mixed-reality headset, a recent report has placed the price of the device at $3,000.

Apple VR Feature

A new, extensive report from The Information, based on details from a source with direct knowledge of the device, has revealed a range of points about Apple's headset. The device is believed to be able to blend augmented and virtual reality, with the ability to pass video of the real world through the visor and display it to the user, creating a "mixed-reality effect."

A recent report from JP Morgan said that Apple's headset will be targeted at the top end of the consumer market. According to The Information, Apple has discussed pricing its headset at around $3,000. This would place it the range of Microsoft's mixed reality HoloLens 2 headset, which retails for $3,500.

apple mixed reality headset mockup feature

JP Morgan explains that the high retail price is partly due to the cost of the headset's bill of materials, which "alone may exceed $500." The Information's report claims that the headset will be equipped with a range of expensive high-end components, including two ultra-high-resolution 8K displays, more than a dozen cameras for tracking hand movements, and advanced eye-tracking technology.

The expected price would make Apple's headset a high-end, niche product. The Information says that Apple is setting an internal goal of shipping only 250,000 units during the first release year, which according to Bloomberg, would be equivalent to less than one headset per day per retail store.

At a $3,000 price point, Apple's headset will be far more expensive than those from rivals. Facebook's Oculus Quest 2, an all-in-one virtual reality headset, costs just $299 by comparison. Bloomberg's Mark Gurman remarked that the price puts the headset on par with other more expensive Apple products, such as the $5,999 Mac Pro desktop computer.

Bloomberg recently explained that Apple is planning to launch a AR/VR headset as a "pricey, niche precursor" to a more ambitious AR glasses product that is set to follow at a later date. Reliable analyst Ming-Chi Kuo said earlier this month that Apple will unveil an augmented reality device at some point in 2021, and JP Morgan speculates that the launch date will follow in the first quarter of 2022.

Related Roundup: Apple Glasses

Related Stories

Apple VR Feature

Apple VR Headset May Launch in Q1 2022 With LiDAR and $500+ Price Tag [Updated]

Wednesday February 3, 2021 6:09 am PST by
Apple's rumored virtual reality (VR) headset may be released as soon as the first quarter of 2022, according to JP Morgan analysis seen by China Times. The report, spotted by iMore, explains that the "industrial design of Apple's headset will be close to that of other brands of VR headsets." The headset is said to feature six lenses and an optical LiDAR scanner to map the wearer's...
apple view concept right corner

Apple Mixed Reality Headset Renders Depict Rumored Design

Wednesday February 10, 2021 9:11 am PST by
Designer Antonio De Rosa has created 3D renders of Apple's long-rumored mixed-reality headset based on recent reports about the device, giving the first photorealistic look at the mysterious Apple device. De Rosa tentatively titles Apple's mixed-reality headset device the "Apple View," but there has been no evidence that this is the company's chosen moniker. What Apple may call the device...
apple mixed reality headset mockup feature yellow

Kuo: Apple Aiming to Keep Mixed Reality Headset's Weight Under 150 Grams

Monday March 22, 2021 8:34 pm PDT by
Apple is planning to adopt a hybrid Fresnel lens design for its mixed reality headset, a move that will improve optical performance while allowing for a broad field of view and keeping the headset's weight under 150 grams (a third of a pound), according to a new report from analyst Ming-Chi Kuo seen by MacRumors. Kuo notes that most virtual reality headsets use Fresnel lenses, first invented ...
smart contact lens

Augmented Reality Apple Contact Lenses Are Coming

Friday March 12, 2021 2:13 am PST by
Reliable Apple analyst Ming-Chi Kuo has set out an unusually ambitious prediction for an Apple product set to be released in the 2030s: augmented reality contact lenses. Mojo Vision smart contact lens In a recent research note seen by MacRumors, Kuo explained that Apple will release augmented reality contact lenses at some point in the 2030s. The lenses are said to bring electronics from...
arglassesyay

Apple Reportedly Moving Into 'Second Phase' of AR Glasses Development [Updated]

Tuesday January 5, 2021 7:06 am PST by
Apple is about to enter the "second phase of development" of an augmented reality glasses prototype, according to a paywalled preview of a DigiTimes story seen by MacRumors. The full report should be released by tomorrow with further details. In June 2020, Bloomberg's Mark Gurman reported that Apple is developing both an AR/VR headset and AR-only glasses. Gurman said prototypes of Apple's...
airpods pro in case

AirPods Overwhelmingly Dominate Global Wireless Headset Market

Wednesday January 27, 2021 8:45 am PST by
AirPods held a disproportionately large share of the global wireless headset market in 2020, according to a new report by Strategy Analytics. With sales of over 300 million units, the True Wireless Stereo (TWS) Bluetooth headset sales market grew by almost 90 percent last year. Apple's AirPods own almost half of the entire market, with the rest being made up of a large number of companies...
apple mixed reality headset mockup feature orange

Kuo: Apple Still on Track to Release Mixed Reality Headset Next Year

Friday April 23, 2021 5:53 am PDT by
Apple analyst Ming-Chi Kuo had previously stated that Apple's mixed reality headset would debut in the middle of next year, and in a new note today obtained by MacRumors, the highly-respected analyst is once again doubling down that Apple plans to showcase its mixed reality headset in 2022. The information we know on Apple's headset is somewhat scarce, but according to one report, the...
record gaze tracking patent

Apple Outlines How Smart Glasses Could Record Jitter-Free, Gaze-Driven Video

Tuesday March 16, 2021 6:30 am PDT by
Multiple reports suggest that Apple is developing an augmented reality headset as well as smart glasses, and a newly granted Apple patent may provide a clue about one of the potential features that could be included in the latter device. The U.S. Patent and Trademark Office on Tuesday granted Apple a patent describing "systems and methods for gaze-driven recording of video." Apple's...

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...