Apple Shares Tim Cook's Recent Speech on Apple's Commitment to Privacy

Apple CEO Tim Cook last week spoke at the virtual Computers, Privacy, and Data Protection conference, where he highlighted Apple's commitment to user privacy and condemned the data-hungry business models of companies like Facebook.

Apple today shared Cook's full 12-minute speech on its YouTube channel for those who missed the initial release.

On January 28, 2021, Apple CEO Tim Cook delivered remarks at Computers, Privacy & Data Protection Conference: Enforcing Rights in a Changing World. The virtual conference -- hosted annually in Brussels, Belgium -- is one of the foremost international privacy and technology conferences bringing together leaders from academia, government, civil society and the private sector. Learn more about the features and controls Apple provides users to safeguard their privacy at http://www.apple.com/privacy​.

Cook's speech didn't mention Facebook by name, but his comments on disinformation and conspiracy theories being "juiced by algorithms" were clearly directed at the company.

"At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement -- the longer the better -- and all with the goal of collecting as much data as possible. It is long past time to stop pretending that this approach doesn't come with a cost -- of polarization, of lost trust and, yes, of violence."

Cook also used his speech to highlight new Apple privacy initiatives including App Store privacy labels and the App Tracking Transparency rules that will be enforced following the launch of iOS 14.5. Our original article also has a full transcript of Cook's comments for those who would prefer to read what he said rather than watch the video.

Top Rated Comments

Apple_Robert Avatar
17 months ago

Apple would NOT be the company it is today without third party apps !
I agree.

I also don't think Apple would be the company it is today, without its stance on privacy and security.
Score: 13 Votes (Like | Disagree)
brijazz Avatar
17 months ago
Your privacy is a product now - and Apple wants to sell you the best privacy on the market.
Score: 12 Votes (Like | Disagree)
Apple_Robert Avatar
17 months ago

Your privacy is a product now - and Apple wants to sell you the best privacy on the market.
As long as they continue to put privacy and security first with their products, I will continue buying.
Score: 10 Votes (Like | Disagree)
Apple_Robert Avatar
17 months ago

Privacy comes first no matter what! Apple knows it! Tim cook is very good about this. Facebook has no clue what they are doing.
Facebook knows exactly what they are doing. That is why they are so evil.
Score: 10 Votes (Like | Disagree)
4jasontv Avatar
17 months ago
Third party apps would NOT exist without customer trust !
Score: 9 Votes (Like | Disagree)
steve09090 Avatar
17 months ago

Apple would NOT be the company it is today without third party apps !
I'm happy with third party apps, but I should know if they are going to to sell or pass on my information. Transparency is the key. If they refuse to allow us to see what they are doing with our information, they should not be allowed in the app store.
Score: 7 Votes (Like | Disagree)

Related Stories

iOS App Store General Feature JoeBlue

Upcoming EU Sideloading Bill Would 'Cripple the Privacy and Security Protections' iPhone Users Expect, Says Apple

Thursday March 17, 2022 10:38 am PDT by
The European Union is set to introduce new legislation as soon as this month that would significantly affect how the App Store operates in Europe, reports The Wall Street Journal. The Digital Markets Act has been in development for some time and the finalized version that could be completed as soon as this month will allow for sideloading and alternate app store options. Apple will be...
sun valley tim cook

Apple CEO Tim Cook Reportedly Attending Sun Valley Conference Known as 'Summer Camp for Billionaires'

Tuesday July 6, 2021 6:30 am PDT by
Apple CEO Tim Cook is attending the Sun Valley Conference in Sun Valley, Idaho this week alongside many high-profile guests, including Facebook CEO Mark Zuckerberg, according to NPR. Described as a "summer camp for billionaires," the annual media conference is hosted by private investment firm Allen & Company and allows media and tech moguls to negotiate deals in between leisure activities such...
tim cook privacy conference

Apple CEO Tim Cook in New York for Meeting With EU's Competition Chief Margrethe Vestager

Friday October 1, 2021 9:45 am PDT by
Apple CEO Tim Cook is in New York City today for a meeting with Margrethe Vestager, the European Commissioner for Competition, according to a person familiar with the matter. Vestager was a keynote speaker at Fordham University's annual Conference on International Antitrust Law and Policy earlier today. It's unclear when Cook and Vestager are scheduled to meet or what topics will be on the...
tim cook apple park

Tim Cook Reportedly Attending the Oscars on Sunday

Friday March 25, 2022 7:55 am PDT by
Apple CEO Tim Cook will attend the 94th Academy Awards ceremony on Sunday as Apple TV+ is nominated for several Oscar awards, according to the former editor of The Hollywood Reporter and founding partner of Puck, Matthew Belloni. Cook's attendance at the event is due the fact that Apple is nominated for a total of six Oscar awards. The six nominations include best picture for the film...
apple encircle provo location

Apple CEO Tim Cook to Attend Fundraising Dinner Benefiting LGBTQ+ Youth

Thursday September 23, 2021 12:25 pm PDT by
Apple CEO Tim Cook, Utah Jazz owners Ryan and Ashley Smith, and Imagine Dragons lead singer Dan Reynolds and his wife recording artist Aja Volkman are set to headline a fundraising dinner on October 13 that will benefit LGBTQ+ youth services non-profit Encircle. Encircle provides mental health services for LGBTQ+ youth and their families. Back in February, Encircle launched a "$8 Million, 8...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
facebook

Facebook Crowned 'Worst Company of 2021' by New Survey

Sunday December 19, 2021 3:47 am PST by
Facebook, otherwise known as Meta, has been crowned the worst company of the year, following a turbulent 12 months of controversies, public backlash, and an eventual entire rebrand of the social media giant, according to a survey conducted by Yahoo Finance. Yahoo Finance every year crowns the best company of the year, with Microsoft taking the top spot for 2021. This year, however, Yahoo...
dealbook online summit

Apple CEO Tim Cook to Speak at The NYT DealBook Summit on November 9

Monday November 1, 2021 2:22 pm PDT by
Apple CEO Tim Cook will be one of the speakers at DealBook, an online summit from The New York Times that's hosted by Andrew Ross Sorkin, Sorkin announced today. Cook is set to appear on Tuesday, November 9 at 10:00 a.m. to 10:30 a.m., and according to the site's description, he will speak on the future of the internet, the next tech innovations, and more.What is the future of the internet?...

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...