Apple Named 'World's Most Admired Company' for 12th Year in a Row

Despite its recent financial stumble, Apple has topped Fortune's annual ranking of the World's Most Admired Companies for the 12th consecutive year.

apple logo pink blue brooklyn
Apple finished ahead of Amazon, the runner-up for a third consecutive year, while Warren Buffett's holding company Berkshire Hathaway, The Walt Disney Company, and coffee chain Starbucks rounded off the top five. Apple rivals Microsoft, Google, and Samsung ranked 6th, 7th, and 50th respectively.

Apple topped the list in every category, such as innovation, quality of management, social responsibility, use of corporate assets, financial soundness, quality of products and services, and global competitiveness.

The rankings were determined by "some 3,750 executives, analysts, directors, and experts" who selected the 10 companies they admired most:

As we have in the past, Fortune collaborated with our partner Korn Ferry on this survey of corporate reputations. […]

To select our 50 All-Stars, Korn Ferry asked 3,750 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.

Fortune also asked its respondents to weigh in on the reputations of the executives who lead these top companies, with 79 respondents calling Apple CEO Tim Cook "underrated" and 183 calling him "overrated."

Top Rated Comments

BvizioN Avatar
69 months ago
I would be interested to know what the forum members think about this? :)
Looking forward to reading some "positive" comments as usual.
Score: 21 Votes (Like | Disagree)
Enclavean Avatar
69 months ago
What other company can charge $749 for sub-1080p screens and still have them sell? I mean, you gotta admire that
Score: 19 Votes (Like | Disagree)
iShater Avatar
69 months ago
I'm more irritated with Apple than I have ever been before. Form over function and more BS and spin than usual.
Score: 10 Votes (Like | Disagree)
femike Avatar
69 months ago
Yes, I do admire the hobbled products, the products that have been neglected and discontinued, and the astronomical high prices, the reduced quality control, and the sheer number uncritical fans.
Score: 8 Votes (Like | Disagree)
TheShadowKnows! Avatar
69 months ago
"Fortune also asked its respondents to weigh in on the reputations of the executives ('http://fortune.com/2019/01/22/most-over-and-underrated-ceos/') who lead these top companies, with 79 respondents calling Apple CEO Tim Cook "underrated" and 183 calling him "overrated."

2.3:1 vote Cook "overrated".
[Cook "winning!"/s]
Score: 8 Votes (Like | Disagree)
AngerDanger Avatar
69 months ago
Microsoft, Google, and Samsung ranked 6th, 7th, and 50th respectively.
I'm surprised to see Apple's biggest admirer ranked so low.
Score: 6 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...