Survey Explores Why iPhone Owners Haven't Upgraded to iPhone X
Mar 5, 2018 4:07 pm PST by Juli Clover
iPhone users who haven't upgraded to the iPhone X were recently queried on why they've held out on purchasing a new phone, with the majority citing reasons like high price and a lack of compelling features.

A survey conducted by Piper Jaffray analyst Michael Olson and shared by Philip Elmer-DeWitt this morning asked 1,500 people who own an iPhone but didn't upgrade to the iPhone X to explain their reasoning.


44 percent of respondents said they hadn't upgraded because their iPhone works fine, suggesting there were no standout features compelling them to purchase a new device, while 31 percent said the iPhone X was too expensive at a starting price of $999.

Eight percent of respondents said the iPhone X's screen isn't large enough, while 17 percent had another reason entirely.

Piper Jaffray believes the iPhones coming in 2018 will address most of these issues, with Apple rumored to be planning to introduce three devices. One will be a followup to the iPhone X with a 5.8-inch OLED display, a second will have a larger 6.5-inch OLED display, and a third will feature a 6.1-inch LCD display with a lower price tag.

All upcoming 2018 iPhones are rumored to feature an edge-to-edge display with no bezels and a TrueDepth camera system for Face ID, along with other improvements like a faster A12 processor.

Piper Jaffray believes Apple will sell 233.8M iPhones in fiscal 2019, with the 2018 iPhones set to drive ongoing upgrades well into next year.

Related Roundup: iPhone XS

Top Rated Comments

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7 months ago
"I haven't upgraded because I prefer a smaller form factor" notably absent...
Rating: 113 Votes
7 months ago
How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?
Rating: 80 Votes
7 months ago

A survey of 1,500 people is a joke, and not what I consider a good sampling.

A sample size of 1,500 is more than sufficient.
Rating: 61 Votes
7 months ago
I wish this went into more detail, i.e. trust in Touch ID, preference for a home button, or wanting a smaller phone. It’s a dissapointingly basic survey.
Rating: 60 Votes
7 months ago
E. Hate the notch
F. No Touch ID
Rating: 53 Votes
7 months ago

How about “I haven’t upgraded to iPhone X because I’m waiting for a new iPhone SE.”?


"I haven't upgraded because I prefer a smaller form factor" notably absent...


Yes, I too would like the iPhone SEX. (The "SE" size model with the high end "X" hardware added.)
Rating: 40 Votes
7 months ago

A sample size of 1,500 is more than sufficient.


It is absolutely a large enough sample.

Some people either need to take stats, or should have paid attention when it was taught to them.
Rating: 35 Votes
7 months ago
Where is the "because I prefer a smaller screen" reason?

Also, this companies must know that a big number of consumers want to purchase a good, powerful, long lasting smartphone in order to keep using it for years. Thats why people with iPhones like the 6S or 7 don't upgrade. It just works, and have no need of a new smartphone. And this will become the normal situation as years passes by and smartphones become each time more powerful. There will be a point where it will make no sense to replace your smartphone until it gets broken. Companies like Apple should be prepared for that moment, because it will come, eventually.

And yes, aside from all that, the X is now just too expensive.
Rating: 32 Votes
7 months ago
Or, “I haven’t upgraded because I just got the battery replaced in my ‘old’ phone, and now it works great?”
Rating: 30 Votes
7 months ago
A survey of 1,500 people is a joke, and not what I consider a good sampling.
Rating: 26 Votes

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