Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone.
The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple.
In the video, a man holding an umbrella floats from the bottom of the screen, titled "Your phone" to the top of the screen, titled "iPhone," while the video's description points users towards the Move to iOS app.
Upgrade to iPhone. The Move to iOS app makes it simple to move your music, photos, and more to iPhone. Switch today.
A second video, styled in the same way, is meant to demonstrate the security of iOS devices compared to Android devices. The video's description highlights the frequent iOS updates that Apple releases.
Frequent iOS updates help keep your iPhone more secure. Life's easier on iPhone. Switch today.
Two additional videos, "Environment" and "Apple Support" focus on Apple's commitment to the environment and its support options, which include Apple retail stores, online support, and phone support.
All of the videos direct users to Apple's "Switch" website
, which is designed for customers who use an Android or another smartphone and are thinking of switching to an iPhone.
The website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?"
It also offers up details on key features that differentiate the iPhone from other devices, such as Portrait Mode, iMessages, Apple-designed chips, Touch ID and Face ID, user privacy, the App Store, and more.
Since 2015, Apple has offered the "Move to iOS" app which is designed to make it quick for Android users to swap to an iPhone by transferring data like contacts, message history, photos and videos, web bookmarks, mail account information, calendars, wallpapers, DRM-free songs, and books.
Apple has been ramping up its efforts to lure Android switchers to iPhone since 2017, when it overhauled the "Switch" site
and first began releasing ads targeted at Android users.