Sonos Makes a Spotify Playlist for Apple's HomePod With Hidden 'We're Going to Be Friends' Message
Feb 9, 2018 10:36 am PST by Juli Clover
To celebrate the official launch of the HomePod, Sonos, one of Apple's major competitors in the speaker market, made a "Welcome to the Party" playlist for the new device with a hidden message.


Shared on Twitter, the playlist features 21 songs, with each song selected for its title to send a secret note to Apple. Here's the song list:

Hello / Apple / Something About Us / Together / Feels Right / Even Though / You're Crazy / For This / Home / POD / Remember / Two Is Better Than One / Just Playing / It's a Party / Everybody's Coming To My House / Even You / Come As You Are / Fruit Machine / No Matter What You're Told / We're Going To Be Friends / Over Everything

Sending messages through Spotify playlists is a phenomenon that was popular for a brief time right around April of 2017, due to the way Spotify playlists can be arranged and displayed linearly on both the web and within Spotify's apps. The practice is less common now, and though Sonos is using it to send what appears to be a friendly message, it's also a jab at Apple.


The Sonos Spotify playlist made for Apple can't be played natively on an Apple HomePod because the HomePod is limited to content played from Apple Music or iTunes. It can, of course, be played using AirPlay from a connected Mac or iOS device, but that's less convenient than the native playback available via Sonos speakers.


Sonos hasn't had much competition in the high-end connected speaker market, and for years, it's been the go-to brand for high-quality multi-room sound, so it's not surprising that the company feels somewhat threatened by the HomePod.

The launch of devices like the Amazon Echo and the Google Home likely didn't concern Sonos because of the lack of focus on audio quality, but many new HomePod owners have discovered that the HomePod sounds just as good or better than Sonos speakers.

Back in October, Sonos launched its Sonos One, a speaker that directly competes with the HomePod thanks to the combination of Sonos sound and Amazon Alexa smarts.

Sonos kept the price of the Sonos One low at $199, and when the HomePod went on sale, as an attempt to lure Apple customers, Sonos kicked off a deal offering two of its Sonos One speakers for $349, the same price as a single HomePod.


While Sonos and Apple are now direct competitors, the HomePod and the Sonos One can peacefully co-exist once Apple's AirPlay 2 protocol officially launches. Sonos has promised to add AirPlay 2 support to the Sonos One, and with AirPlay 2, a person who owns both a Sonos One and a HomePod will be able to play music to both devices at the same time over-the-air.

Related Roundup: HomePod
Tags: Spotify, Sonos
Buyer's Guide: HomePod (Buy Now)

Top Rated Comments

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2 weeks ago

Well played, Sonos, well played. I'm re-creating this on Apple Music, and will update this post with a link so you can listen to this on your new HomePod :)

Typical - The only way to get good playlists on Apple Music is to re-create ones from Spotify.
Rating: 16 Votes
2 weeks ago
Well played, Sonos, well played. I'm re-creating this on Apple Music, and will update this post with a link so you can listen to this on your new HomePod :)

Listen to Welcome to The Part Mix ('https://itunes.apple.com/us/playlist/welcome-to-the-party-mix/pl.u-EoRefevVeN') on Apple Music.
Rating: 13 Votes
2 weeks ago
This won't end well for Sonos.
Rating: 10 Votes
2 weeks ago

This won't end well for Sonos.


I’m sure this will end perfectly fine for Sonos. They already have a solid stake in the marketplace. They’ve integrated Alexa, so their speakers are dramatically ‘smarter’ than Apple’s. They’re going to be just fine.
Rating: 10 Votes
2 weeks ago

Well played, Sonos, well played. I'm re-creating this on Apple Music, and will update this post with a link so you can listen to this on your new HomePod :)


Wait. Spotify won’t work on HomePod? Why would anyone buy one of these overpriced Apple Music devices again?
Rating: 7 Votes
2 weeks ago

This won't end well for Sonos.

Sonos is an audio company with a history of successful products and updates over the years.

Apple is a phone company (and sometimes computer company) who has finally launched a “smart speaker” 3 years and 200 dollars to late.
Rating: 6 Votes
2 weeks ago

Sonos is an audio company with a history of successful products and updates over the years.

Apple is a phone company (and sometimes computer company) who has finally launched a “smart speaker” 3 years and 200 dollars to late.


Bwaahahaha. How'd that attitude work for Nokia and Blackberry? How'd that attitude work for Swiss watch makers?

If you don't think the release of the HomePod will take a big chunk out of Sonos sales, you're kidding yourself.
Rating: 6 Votes
2 weeks ago

Wait. Spotify won’t work on HomePod? Why would anyone buy one of these overpriced Apple Music devices again?

Spotify works on the HomePod. It just relies on AirPlay. Why someone would buy one these? Cuz they want to do so.;):D
Rating: 6 Votes
2 weeks ago

I’m sure this will end perfectly fine for Sonos. They already have a solid stake in the marketplace. They’ve integrated Alexa, so their speakers are dramatically ‘smarter’ than Apple’s. They’re going to be just fine.


The sudden overnight crop of audiophile Apple fanboys clearly know nothing about Sonos (or the speaker market in general). HomePod competes with a single Sonos product, their cheapest product. The fanboys are utterly delusional if they think the HomePod is going to kill Sonos. It’s rather laughable. Could Apple develop HomePod into a family of products that can truly compete with Sonos? Sure, but that will take years and I seriously doubt Apple intends to do that. We should all hope they don’t. The last thing we need is Apple to lose focus even further.

The HomePod launch perfectly illustrates why so many people mock Apple fans. I’ve seen posts from people saying things like “I don’t care about a smart speaker. I only care about great audio”, as if every speaker ever made is total garbage compared to a HomePod. Ugh. The truth is, and I say this as a 35 year Apple user, the HomePod cheerleaders don’t care about audio quality at all. If they did, they’d already have a good setup. They only care about the Apple logo. They have no interest in a particular product until Apple gets into the market and then, suddenly, they become full throated evangelists for Apple’s offering, despite the fact that they had no interest in that type of product the day before. Laughable, transparent, and rather sad if you ask me, but as a longtime Apple shareholder, I have to appreciate those folks.
Rating: 5 Votes
2 weeks ago

People keep moaning about homepod only working with apple music well durrr its an apple device they make things to work together 3rd party isnt the best way if people don't want homepod dont buy it simple

The switch to Intel Macs was to allow more 3rd party apps.
The iPhone wasn't good until they made it work with 3rd party apps.
The Apple TV wasn't as good until they made it work with 3rd party apps.
Siri got a lot better as soon as 3rd party apps were able to integrate.

3rd party apps are what make Apple great.

Walled garden doesn't mean no third party support.
Rating: 5 Votes

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