Tim Cook Rises and Eddy Cue Drops on Vanity Fair's 2017 New Establishment List
Oct 3, 2017 7:38 am PDT by Joe Rossignol
Vanity Fair released its annual New Establishment List this week, which it has described as the top 100 so-called "Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons," and two Apple executives made the cut.

Apple CEO Tim Cook rose to third overall, up from 11th in the year-ago list. Apple's services chief Eddy Cue, who recently ceded Siri leadership to software engineering chief Craig Federighi, dropped from 54th to 73rd.

Cook's description:
CROWNING ACHIEVEMENT
With a market cap north of $800 billion, Apple is on track to be a trillion-dollar company.

RARE DISPLAY OF MORTALITY
As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue—an inauspicious strategy, since phone sales are predicted to decline.

MORTIFYING TRUMP MOMENT
Cook showed up at Trump Tower in December to kiss the ring, then went to the White House in June to try to convince Trump of the importance of coding in schools.
Cue's description:
CROWNING ACHIEVEMENT
Launching HomePod, Apple's voice-activated virtual assistant. The product, a competitor to Amazon's Echo, may be the new hit Apple so desperately needs as interest in the iPhone wanes.

RARE DISPLAY OF MORTALITY
Planet of the Apps, Apple's foray into original programming under Cue, "feels like something that was developed at a cocktail party," according to one review.
Laurene Powell Jobs, co-founder of educational and philanthropic organization Emerson Collective, rose from 73rd to 44th.

Powell Jobs gained a majority stake in The Atlantic in July, and she's also reportedly investing in Monumental Sports & Entertainment, the owner of several Washington D.C. area sports teams. She is the widow of the late Steve Jobs.

Professional wrestler turned actor Dwayne "The Rock" Johnson, who starred in an extended Siri ad this year, broke in at 37th.

Vanity Fair's fourth annual New Establishment Summit is underway this week at the Wallis Annenberg Center for the Performing Arts in Beverly Hills, California. There, so-called "titans" of technology, media, business, entertainment, politics, and the arts discuss issues and innovations shaping the future.


Top Rated Comments

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13 months ago
I like the Macbook Pro dig. It was totally crummy to not offer us a non touchbar version with the same specs and ports as the touchbar version. Let us be the ones to choose Apple. Please.
Rating: 10 Votes
13 months ago
Does Tim actually know anything about product or tech? seems like a supply guy that got lucky.....
Rating: 10 Votes
13 months ago
I read this originally as "Tim Cook drops Eddy Cue from Apple" and got so happy for a moment...
Rating: 9 Votes
13 months ago

What are people's opinions on this?

I find it interesting how these kinds of publications self promote that their opinion is important.
Rating: 8 Votes
13 months ago
Let’s see next January how the interest in the iPhone has “waned”.
Rating: 8 Votes
13 months ago
its like one big aspergers circle jerk....
Rating: 7 Votes
13 months ago

Does Tim actually know anything about product or tech? seems like a supply guy that got lucky.....


No, and that's the problem. Tim does have charisma and an admirable personality, but he's not a visionary like Jobs. Steve thought well into the future and had an amazing - almost psychic - ability to predict market responses by keeping things simple and elegant. Cook seems like a best friend who got lucky.
Rating: 7 Votes
13 months ago
“As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue--an inauspicious strategy, since phone sales are predicted to decline.”

So it’s bad to have half your revenue from a wildly successful product (iPhone)? What about Google, who makes close to 90% of their revenue from serving ads? A product that consumers actually hate (but companies love)?

The HomePod isn’t an Echo wannabe. It’s a hifi speaker that also has a smart assistant. Sonos should be worried.

I can see Bezos at the top. But Zuckerberg in second? What has he done of significance, besides creating Facebook?
Rating: 5 Votes
13 months ago
I like the new Macbook Pro. ;)

I also think that the X will be a huge success and baffle people due to the price tag and rates at which people will buy it anyway.

That Trump thing was an odd dig. Plenty of people showed up to try to talk tech because, this is what adults do. Not sure why there's anything wrong with trying to see what happens when you attempt discourse.
Rating: 4 Votes
13 months ago
Tim Cook sure is part of the establishment,

Vanity Fair at least got that part right ;)
Rating: 4 Votes

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