Apple Shares '8 Things to Love About iPhone 8' Video
Sep 22, 2017 11:12 am PDT by Juli Clover
Apple this morning published a new iPhone 8 ad to its YouTube channel, highlighting eight things to love about the new device.


In the 46 second spot, set to the song "Namesake" by Tunde Olaniran, Apple lists the following features as reasons to get an iPhone 8:

- Most durable glass in a smartphone
- Portrait Lighting (the new Portrait Mode feature)
- Wireless charging with Qi inductive chargers
- The A11, the smartest most powerful chip in a smartphone
- The world's most popular camera
- Water resistant
- New Retina HD display with True Tone
- Augmented Reality support

Apple's new iPhone 8 ad comes just as the device is launching. The iPhone 8 and the iPhone 8 Plus went on sale today, with pre-order customers receiving deliveries and retail stores beginning to offer the devices for purchase.

This is Apple's third iPhone 8 video, following two that were shown on stage during the September 15 keynote event. One of those videos described the iPhone 8 in 8 seconds, and the other was a 40 second unveiling video.

Top Rated Comments

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22 weeks ago
No Thanks.

iPhone 8/8+ : Out of date design.
iPhone X : Over priced. No touch ID.

iPhone X should have been $699, or $799 at most.
Rating: 8 Votes
22 weeks ago
I especially love how it took Apple MORE than 5 years to adopt Qi standard. Just on the forefront of innovation on this one.
Rating: 8 Votes
22 weeks ago
just let inventory sit so the price will drop.

they should have just release the X only. created a problem for themselves. Steve Job would not have done it this way. LOL
Rating: 8 Votes
22 weeks ago
1. It's in stock.
Rating: 7 Votes
22 weeks ago
One thing I immediately noticed is that it’s still laggy. A brand new iPhone 8 Plus with the fastest chip ever in a mobile device... still lags. My 6S feels snappier and smoother. Really disappointed. I don’t care about Geekbench scores if the software itself makes the phone feel slow. Not only that but I’ve noticed UI glitches that are littered everywhere. iOS 11 is a really poor show from Apple and the fact that they thought it was acceptable to ship it in its current state on their supposed latest and greatest shows how far they’ve fallen. Do they and will they still sell in droves? Yes, but it’s not about that. I don’t care about that stuff as a consumer and it isn’t a sign of quality. It was true with Apple in the past because the quality of the software combined with the hardware backed it up, but not today. The Apple brand itself sells these days because of the real quality reputation that they built up from the past.

Thinking of returning this one. It honestly doesn’t feel worth it at all and I think it’s the first time I’ve felt that about a new iPhone. It’s just a real shame and saddens me as I never even questioned their software design issues and performance issues in the past because there wasn’t any, or very little to complain about at least. Now there’s people heavily complaining about how behind Apple are, how much they’ve fallen in terms of quality, heck, even non tech people say it’s not the same since Steve died. And it really isn’t anymore.
Rating: 5 Votes
22 weeks ago
Apple is really losing it. This just stinks of desperation, I think Timmy is panicking, especially if X production is as bad as rumours say, Timmy could be in a lot of trouble here.

- Most durable glass in a smartphone


It's not like the iPhone 7 is all that fragile and a bit more durable really doesn't mean much.

- Portrait Lighting (the new Portrait Mode feature)


Cheap gimmick and early hands on reports aren't that positive. Also, a simple software feature, there's no reason the can't 7 do this. Apple was just desperate for something to distinguish the 8.

- Wireless charging with Qi inductive chargers


Literally 5 years behind on that one and just adopting someone else's tech late. Hardly something you should brag about.

- The A11, the smartest most powerful chip in a smartphone


Anyone find the 7 slow? I'm sure there's a few people who do, but not many.

- The world's most popular camera


Not yet since you haven't sold as many iPhone 8's as 7's. And just because you sell 80 million iPhones doesn't mean 80 million people love the camera.

- Water resistant


Others beat you to that punch by over a year and didn't have to take away the headphone jack to do it.

- New Retina HD display with True Tone


Marketing doubletalk. Much cheaper phones have far superior 1440p OLED displays in a smaller form factor than your non-plus model.

- Augmented Reality support


Another software gimmick you're pretending has something to do with the 8 when you're just desperate for a distinguishing feature. And it doesn't do much yet, wake me up when there's a killer app for AR.
Rating: 5 Votes
22 weeks ago
I’m surprised they managed to list 8 things, but then realised they used old features too.
Rating: 5 Votes
22 weeks ago
I think Portrait lighting is an interesting add on and in conjunction to portrait Mode. The camera gets better every year and it shows with the results.
Rating: 4 Votes
22 weeks ago

. The X with it's missing home button is a global experiment.


As was the original iPhone with its touch screen in lieu of a physical keyboard. I embrace innovations.
Rating: 4 Votes
22 weeks ago
Why do they call it a "'New' Retina HD Display" if its the same display just with true tone added?
Rating: 3 Votes

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