iPhone 8 and 8 Plus Pre-Orders to Begin at 12:01 a.m. PT on September 15
Sep 13, 2017 10:44 am PDT by Juli Clover
Apple will begin accepting pre-orders for the new iPhone 8 and iPhone 8 Plus on Friday, September 15 at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time in the United States, according to the company's website. The iPhone 8 and iPhone 8 Plus will launch simultaneously in all first wave launch countries, so pre-orders will kick off at 8:01 a.m. in the United Kingdom and 3:01 p.m. in Hong Kong, for example.

While there are many who may be waiting for the iPhone X, customers planning to buy an iPhone 8 or an iPhone 8 Plus should attempt to pre-order early as it's not clear what available supply looks like.


There were rumors suggesting that supplies of the iPhone 8 and iPhone 8 Plus would be constrained alongside the iPhone X, and Plus models in particular are often in short supply.

Apple will accept pre-orders both on its Apple.com website and in the Apple Store app. The Apple Store app often comes back online earlier than Apple.com and is easier to use when ordering.

Other stores and carriers, like Best Buy, Verizon, AT&T, Sprint, and T-Mobile, are also likely to begin accepting iPhone 8 pre-orders on September 15 at 12:01 a.m.

iPhone 8 and iPhone 8 Plus first wave launch countries include Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin Islands. In all of these locations, the two new devices will be available for pre-order on September 15 with general availability coming on September 22.

Pricing on the iPhone 8 and the iPhone 8 Plus begins at $699 and $799, respectively. Pricing for iPhone Upgrade Program customers starts at $34.50 for iPhone 8 and $39.50, and Apple today began offering pre-approvals for iPhone Upgrade Program users who want a streamlined ordering experience.

Though a specific pre-order time is not listed for the Apple Watch Series 3 nor the Apple TV 4K, both are also likely to be available for order at 12:01 a.m. alongside the iPhone 8 and the iPhone 8 Plus.

The iPhone X, Apple's new $999 flagship iPhone, will not be available for pre-order until October 27 ahead of a November 3 launch.

Related Roundup: iPhone 8
Buyer's Guide: iPhone 8 (Neutral)

Top Rated Comments

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23 weeks ago
I just don't see these selling super well. It's already more expensive than past years' full retail price for the entry model and if you're spending $700 why not just spend $1000? And if you don't plan on shelling out the money for the X then I see people going for the cheaper 7 or 6S. I don't know, I'm not Ming Chi Kuo, but that's just my opinion.
Rating: 36 Votes
23 weeks ago
Me thinks Apple won't be releasing pre-order numbers this year
Rating: 24 Votes
23 weeks ago
No thanks. Worst selling iPhone ever potentially?
Rating: 22 Votes
23 weeks ago

iPhone SE, forever.

Screen is too small bleh! Plus all the way!
Rating: 15 Votes
23 weeks ago
iPhone SE, forever.
Rating: 12 Votes
23 weeks ago
So why all the haters on the iPhone 8? I'm moving from a 6 to an 8. There's no point in just getting a 7 when I can get a better processor and wireless charging.
Rating: 10 Votes
23 weeks ago
I don’t see anyone having a problem getting one of these on day one. This is the most lackluster debut of an iterative iPhone update that I can remember. The iPhone 8 is not different enough to warrant an uograde from an iPhone 7 for most people that have one - like myself. All I’ve heard from average people “in the real world” about the iPhone X is how ridiculously expensive it is and how they’ll never pay that much for a phone. Oh, and I also hear how “Apple has lost its frickin’ mind” thinking they can get over $1,000 for a cell phone in 2017.

Sorry to say, but Apple blew this one straight out of their arse this time around. This is coming from someone who normally defends Apple’s business decisions when people criticize. They are indefensible in this case, however.
Rating: 10 Votes
23 weeks ago
I don't think its going to sell as bad as people suggest. It will still sell like hotcakes.
Rating: 10 Votes
23 weeks ago

Screen is too small bleh! Plus all the way!

That is why the folks are waiting for this

Rating: 10 Votes
23 weeks ago
I'm going from a 7 to a 8+ can't wait for the wireless charging and bigger screen!
Rating: 10 Votes

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