Apple Said to Add Beats 1 Broadcasting Booth to Iconic Fifth Avenue Store in New York City

Apple's flagship store on Fifth Avenue in Manhattan will include a "very unique area" for broadcasting its Beats 1 radio station, as part of ongoing renovations, according to a person familiar with the matter. This particular source has provided MacRumors with reliable information in the past.

apple fifth avenue

Apple's iconic Fifth Avenue store in New York City

The person did not share any further details, but it's possible that Ebro Darden, one of three Beats 1 radio anchors, could broadcast at least some of his shows at the Fifth Avenue store once it reopens. Currently, he appears to broadcast from a studio in the Chelsea neighborhood of Manhattan.

Apple Fifth Avenue, known for its iconic glass cube entrance, has been closed for renovations since January 20. The redesigned store will reportedly have over twice as much square footage, so there will likely be more than enough space for a dedicated Beats 1 broadcasting booth alongside the sales floor.

Ebro Darden

Beats 1 radio anchor Ebro Darden, based in New York City

Beats 1 is Apple's internet-based radio station, broadcasted around the clock in over 100 countries around the world. It launched in tandem with Apple Music in June 2015. In addition to Darden, the station is anchored by former BBC Radio 1 host Zane Lowe, based out of Los Angeles, and London's Julie Adenuga.

Apple Music executive Larry Jackson recently described Beats 1 as "the biggest radio station in the world," and he claimed there is no other station in existence that has as many concurrent listeners at any given time.

Beats 1 can be listened to through iTunes on Mac or PC, or in the Apple Music app on iPhone, iPad, Apple TV, and Apple Watch. Listening is free, with no Apple Music subscription required.

Apple has not indicated when its Fifth Avenue store will reopen, but renovations are likely to continue for several months. In addition to more space and a Beats 1 broadcasting area, the store will likely feature Apple's next-generation retail layout, in line with stores in Brooklyn, Brussels, Paris, San Francisco, and elsewhere.

Top Rated Comments

Munch Avatar
92 months ago
What the hell is this crap?

Remember when Apple was a great computer company? It's getting harder and harder to remember Apple's former greatness as the Tim Cook regime marches on.
The reason Apple is still a company is because it's no longer just a computer company. I don't understand why there's a segment of folks who think companies should do one thing and one thing only.

Hey does anyone remember when Nintendo was a great playing cards company?
Score: 27 Votes (Like | Disagree)
Joe Rossignol Avatar
92 months ago
Thank god we'll have a Beats 1 broadcasting booth at least a year before a new Mac Pro. Apple sure has their priorities straight.
Apple has over 100,000 employees around the world. Are they all supposed to be working on the Mac Pro?

I understand the sarcasm, but you can't expect Apple to drop everything else they're working on until the modular Mac Pro is ready.
Score: 24 Votes (Like | Disagree)
44267547 Avatar
92 months ago
Thank god we'll have a Beats 1 broadcasting booth at least a year before a new Mac Pro. Apple sure has their priorities straight.
What's the relation in this article between a Mac Pro and Beats 1 in New York City?
Score: 22 Votes (Like | Disagree)
theatremusician Avatar
92 months ago
What the hell is this crap?

Remember when Apple was a great computer company? It's getting harder and harder to remember Apple's former greatness as the Tim Cook regime marches on.
Score: 22 Votes (Like | Disagree)
HiRez Avatar
92 months ago
Thank god we'll have a Beats 1 broadcasting booth at least a year before a new Mac Pro. Apple sure has their priorities straight.
Score: 21 Votes (Like | Disagree)
Queen6 Avatar
92 months ago
Who cares Apple needs to get back to it's roots Deliver amazing products, then and only then will we look to Apple's services. Fix the computing line, stop "penny pinching" we have had enough and then some...

Q-6
[doublepost=1491764421][/doublepost]
Apple has over 100,000 employees around the world. Are they all supposed to be working on the Mac Pro?

I understand the sarcasm, but you can't expect Apple to drop everything else they're working on until the modular Mac Pro is ready.
Sorry I work with companies that can fast prototype complex engineering projects in a matter of months, yet Apple with all it's vast resources is going to take two years to realise a desktop computing solution? Sheer nonsense, actually it's BS at the highest level, and insulting to Apple's professorial customers...

Q-6
Score: 17 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...