Apple Shares New 'Romeo and Juliet' Ad Highlighting the iPhone 7's Camera
Dec 5, 2016 4:12 pm PST by Juli Clover
Apple today shared a new iPhone 7 ad on its YouTube channel, which is designed to highlight the video recording features of Apple's latest device.

In the ad, entitled "Romeo and Juliet," two children are shown acting out Shakespeare's Romeo and Juliet in a realistic setting, with the camera panning out to show that it's actually a father recording a school play with the iPhone 7. A caption underneath the video reads "Your movies look like movies on iPhone 7."


The iPhone 7 and the iPhone 7 Plus both feature optical 12-megapixel high-speed sensors, new image signal processors, optical image stabilization, and wide color gamut, all features that have led to improved performance over previous-generation devices.

Today's iPhone 7 ad is the latest in a series of ads that have showcased iPhone 7 and 7 Plus features like waterproofing, improved battery life, the camera, and the iOS 10 operating system.

Top Rated Comments

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16 weeks ago
wherefore art thou headphone jack..?
Rating: 35 Votes
16 weeks ago
Put your phones down and actually watch your children do things in the present moment. Despite the likes, no one on facebook actually cares about what your kids are doing.
Rating: 34 Votes
16 weeks ago
Apple, now delivering commercials AND products that make you cry.
Rating: 22 Votes
16 weeks ago

wherefore art thou headphone jack..?

Wherefore art thou courage?
Rating: 14 Votes
16 weeks ago
How about Apple stop making very human ads that make me tear up and spend more time making a Mac Pro that I won't buy.
Rating: 13 Votes
16 weeks ago

Put your phones down and actually watch your children do things in the present moment. Despite the likes, no one on facebook actually cares about what your kids are doing.

It's not like someone might want to have a recording of their child's performance for themselves, and other family members, and the child him/herself. What a crazy unrealistic and unexpected idea. But then we all know too well that everyone realizes and understands that, even those who try to make it seem otherwise.
Rating: 11 Votes
16 weeks ago

wherefore art thou headphone jack..?

Where art thou AirPods?
Rating: 10 Votes
16 weeks ago
my boyfriend's iphone 7 absolutely does not record that good of quality in those lighting conditions. :/

god this is awful, i miss the old cute ads they used to have.
Rating: 8 Votes
16 weeks ago
I came from a Pixel XL (yes, really) to an iPhone 7+.

Marketing aside, the Pixel's camera is miles and miles better. It slays the 7 in low light.

The truth hurts, but believe you me....it's the truth.

I know "the 7 is more ~natural~". Yes, this is true, but the results of the Pixel are stuuupid good.

Before you say "why didn't you just keep the Pixel?!" I'll say I prefer iOS.

The 7+ just isn't good in low light. Just isn't.
Rating: 7 Votes
16 weeks ago
No way that was shot on an iPhone. Oral we advertising! Lol. Seriously tho. Apple ads kinda suck now. That holiday one with Frankenstein has to be the WORST ad I've seen Apple ever do.
Rating: 6 Votes

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