Apple Wins 'Gold' Customer Service Award From Twitter
Nov 10, 2016 10:03 am PST by Juli Clover
Twitter today announced the results of its first ever #Awards initiative, naming Apple as the top customer service provider on the social networking platform.

Apple was awarded with the "Gold" #Customer award for the @AppleSupport Twitter account, which Apple uses to quickly respond to customer service requests. According to Twitter, the @AppleSupport account ranks #1 among support accounts for average engagements and average engagements for followers, racking up 150,000 likes and retweets since its launch.

The average online customer service response time is a long, grueling 17 hours. Hours! @AppleSupport decided to do something about that sad stat and use Twitter to respond to customer inquiries and comments. Because of the live nature of Twitter they are also able to pick up conversations with customers at any time, and incorporate rich media into responses to provide even more help to people when and where they need it most.
Apple launched its Apple Support Twitter account in March of 2016, marking its first support account on a social networking site. Apple uses the Apple Support account to answer customer questions, offer support, and provide Apple customers with tips and tricks on using Apple products.

Apple interacts directly with customers through the Apple Support Twitter account and provides quick solutions to problems, often responding to requests in a matter of minutes during the hours of 5:00 a.m. to 8:00 p.m. Pacific Time.

Since its March launch, Apple Support has gained more than 524,000 followers and has shared dozens of useful product tips that often garner hundreds of likes and retweets.


Top Rated Comments

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19 weeks ago
Maybe I should ask @AppleSupport why they don't include a built-in calculator app on an iPad.
Rating: 14 Votes
19 weeks ago
This is one of the main reasons i stick to apple products. Post purchase support is the best there is.
Rating: 7 Votes
19 weeks ago
Deserved. We've owned Apple products for 30 years, and they're rock solid. When there are issues, customer service is outstanding.
Rating: 7 Votes
19 weeks ago

Maybe I should ask @AppleSupport why they don't include a built-in calculator app on an iPad.


I, too, would like to see a build-in Calculator app on the iPad. A weather app would be great, too.
Rating: 6 Votes
19 weeks ago

Maybe I should ask @AppleSupport why they don't include a built-in calculator app on an iPad.

Maybe you should. And maybe they'll hold back their laughter while sending your question to their junk folder.
Rating: 4 Votes
19 weeks ago

This is well documented, snarkwad.

Well "documented"? iPhone's have a nice, native one. Who cares what is documented the point is it would be very "nice" to just have an Apple solution to such a basic thing.
Rating: 3 Votes
19 weeks ago
I just want add that Apple Support is one of the reasons my business uses all Apple computers

But we're now nervous we'll have to move away from Apple because their computers aren't being updated, and when they are they are less upgradable.

Maybe support is easier for locked down consumer gadgets but support won't matter to me if they don't sell the products I need to buy.
Rating: 2 Votes
19 weeks ago
Who gives a **** about this??

Where is the <insert product>?!!
Rating: 2 Votes
19 weeks ago
Twitter kissing Apple's ass. They want that acquisition.
Rating: 2 Votes
19 weeks ago
Not bad, but this is expected. Apple's customer service is usually pretty good.
Rating: 1 Votes

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