Apple today added a banner to its United States website, iTunes Store, and App Store asking customers to provide donations
to individuals affected by the recent devastation from Hurricane Matthew. Like its usual relief efforts, all donations collected will go to the American Red Cross.
Donation tiers available include $5, $10, $25, $50, $100 and $200, and will be processed as normal iTunes or App Store purchases through a user's connected Apple ID.
Hurricane Matthew made landfall late last week, hitting the southeast coast of the United States and going on to ravage states like Florida, Georgia, South Carolina, and North Carolina. As of yesterday, more than 2 million businesses and homes were without power
, and over 3,000 people have been placed in safety shelters.
Following natural disasters, Apple normally puts out a call for disaster relief across its various storefronts. In the past, Apple collected Red Cross relief funds for the August floodings in Louisiana
, the 2016 fires in Alberta
, the 2015 Nepal earthquake
, the refugee and migration crisis
in the Mediterranean sea, the 2013 Philippines typhoon
, and more.