Apple Shares Full Video of Today's iPhone 7 and Apple Watch Series 2 Event [Update: iTunes Version Available]
Sep 7, 2016 1:15 pm PDT by Mitchel Broussard
After wrapping up its keynote presentation on the iPhone 7 and Apple Watch Series 2 earlier today, Apple this afternoon posted a full video of the event on its website, so that anyone who missed the keynote can catch up on their own time. As usual, Apple is expected to upload the video to YouTube and iTunes at some point later in the day.

Alongside the keynote, Apple also shared a few feature-specific videos that debuted during the keynote today. The short videos showcase the iPhone 7 and iPhone 7 Plus, AirPods, Apple Watch Series 2, and even include a 2-minute recap of everything the company revealed during its September event.


- Apple - Introducing iPhone 7
- Apple - Introducing AirPods
- Apple Watch - Introducing Series 2
- Apple - Don't Blink

In addition to the videos posted online, you can catch up with all of the news surrounding the iPhone 7 event by checking out our list of keynote highlights below, which encompass all of MacRumors' event coverage shared today. Included are detailed articles on the iPhone 7 and iPhone 7 Plus, Apple Watch Series 2, feature spotlight and launch dates for iOS, macOS, and watchOS, and more current posts that'll be updated throughout the day.

iPhone 7 News


- Apple Unveils iPhone 7 With Water Resistance, A10 Fusion, New 'Jet Black' Color, Updated Cameras, No Headphone Jack, and More
- Apple Says New 'Jet Black' Color May Show 'Fine Micro-Abrasions' With Use
- Apple Releases iPhone 7 and iPad Cases in New Colors
- iPhone 7 Hands-On: Improved Cameras, New Jet Black Color, AirPods, No Headphone Jack, and More
- Apple Adds New $29 Screen Repair Option to AppleCare+ for iPhone, Increases Service Fee to $99
- iPhone 7 and 7 Plus are IP67 Water Resistant, But Water Damage Isn't Covered Under Warranty
- Removal of iPhone 7 Headphone Jack Was Essential for Water Resistance, New Camera System
- Apple Boosts Prices on iPhones and Other Products in Europe
- T-Mobile Offering Free 32GB iPhone 7 During Pre-Order With Trade-In

Apple Watch News


- Apple Announces Swimproof 'Apple Watch Series 2' With Built-In GPS and New Ceramic Edition
- Apple and Nike Debut Apple Watch Nike+ Edition
- Apple Discontinues Gold Apple Watch Edition Models
- Apple Shares Five New Videos Promoting Healthy Lifestyle Choices
- Apple Watch Series 2 Continues to Offer Same Battery Life as Original Apple Watch
- Apple Introduces New Collections for Both Apple Watch Series 1 and Series 2
- Apple Watch Series 2 is Fine for Swimming, but Scuba Diving and Waterskiing Not Recommended
- New Colors Launch for Apple Watch Sport Band, Woven Nylon, and Classic Buckle

OS News


- iOS 10 and watchOS 3 Coming September 13, macOS Sierra Coming September 20
- Apple Seeds iOS 10 Golden Master Ahead of September 13 Public Launch
- Apple Releases macOS Sierra Golden Master to Developers
- Apple Seeds watchOS 3 Golden Master to Developers
- Apple Seeds tvOS 10 Golden Master to Developers

General News


- Live Coverage of Apple's 'See You on the 7th' iPhone 7 Event
- Apple Reveals All-New 'Super Mario Run' Game Coming to iOS
- Apple Debuts 'Everyone Can Code' Program to Teach Kids Swift
- 'Pokémon GO' Officially Coming to Apple Watch With New App
- Apple Debuts Wireless 'AirPods' With 5 Hours of Music Playback
- New Beats Headphones Taking Advantage of Apple W1 Wireless Audio Chip Announced
- iPad Air 2, iPad mini 4 and iPad mini 2 Updated With Improved Storage, iPad Pro Price Reduced
- Apple to Sell Standalone Lightning to 3.5mm Headphone Jack Adapter for $9, Lightning EarPods for $29
- Apple SIM Partners With SoftBank in Japan, Expands to Three More Countries
- Everything Apple Announced at Today's iPhone 7 Event in Under Five Minutes
- Apple Pay Coming to New Zealand, Russia and Japan This Fall
- Beats Releases $130 Wired 'EP' Headphones With 3.5mm Plug

Update 9/8/16: Apple has uploaded the full keynote presentation onto iTunes in HD and 1080p.


Top Rated Comments

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7 months ago
I gotta admit, the ad alone was pretty amazing!

Definitely feeling the urge to share around, which I think was the point for keeping it short and awesome!
Rating: 12 Votes
7 months ago
That "Don't Blink" video is really well done. Great 2-minute summary!
Rating: 11 Votes
7 months ago
It's all about pop culture now, and less about technology.
Rating: 11 Votes
7 months ago
Haters gonna hate. If you don't like don't buy.
Rating: 11 Votes
7 months ago
Apple has official jumped the shark. First off, its always been stupid to have a music act at the end of product announcements. They've been terrible and detract from the product (only exception would be announcement of Apple Music). This time took the cake though as we were introduced to Lady Gag-Ga and Cousin It's love child. Really Apple? That's what you want attached to your brand?

Underwhelming product updates, no macbook pro update, and an idiot wearing a giant bow in their head.
Rating: 10 Votes
7 months ago

I'll do even better than the 2 minute recap. Repeat the following 10 times: "It's our best [insert feature] ever and it's amazing."

"And we couldn't be more excited"
Rating: 7 Votes
7 months ago
Disappointed again!
Rating: 6 Votes
7 months ago
I expected something more... It was the most underwhelming keynote.
Rating: 6 Votes
7 months ago

Honestly an outstanding keynote today! I'm so happy.

What, exactly, was outstanding?
Rating: 6 Votes
7 months ago
Like Apple now, this video is trying to wow you with flash and colors... no substance. The dying herd of Apple fanboys may still be hypnotized by this crap ... but the rest of us aren't.
Rating: 5 Votes

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