Apple Watch Ranked Highest in Smartwatch Customer Satisfaction by J.D. Power
Jul 12, 2016 7:08 am PDT by Joe Rossignol
Market research company J.D. Power has published the results of its 2016 Smartwatch Device Satisfaction Report, and Apple ranked highest among smartwatch manufacturers in customer satisfaction. Samsung finished in second place, although it was first in the related fitness band category.


The report measured overall satisfaction among 2,696 customers who purchased a smartwatch within the past year, including these factors listed in order of importance: ease of use, comfort, battery life, phone features, price, strength/durability, display size, styling/appearance, reliability, apps available, and customer service.

Apple earned a satisfaction score of 852 out of 1000, and a five-out-of-five Power Circle rating, compared to runner-up Samsung's score of 842 and two-out-of-five Power Circle rating. Sony, Fitbit, and LG rounded off the top five smartwatch manufacturers with scores of 840, 839, and 827 respectively.


In June 2015, research panel Wristly said overall customer satisfaction with the Apple Watch was 97%, a statistic that Apple CEO Tim Cook cited during the company's subsequent financial earnings call. Apple Watch's customer satisfaction has dropped slightly since then, but it has remained consistently high overall.

J.D. Power and Associates, a division of McGraw Hill Financial, has conducted highly-regarded customer satisfaction surveys for automakers, airlines, technology brands, and more since 1968. iPhones and iPads have consistently topped J.D. Power's smartphone and tablet customer satisfaction ratings in past years.

Related Roundups: Apple Watch Series 2, watchOS 3
Tag: J.D. Power
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

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9 months ago
I'm certainly enjoying mine!
Rating: 29 Votes
9 months ago
And considering watchOS 3 fixes literally everything wrong with the watchOS as it is...they are going to be even happier.
Rating: 16 Votes
9 months ago
Fitness awareness, being much more in line with my work calendar, never missing a call if i'm in the other room, and in the future unlocking my laptop when I approach the desk. Yup, I'm satisfied, and it ended up costing me about a buck a day.
Rating: 12 Votes
9 months ago
DID THEY FORGET ABOUT PEBBLE?
Rating: 12 Votes
9 months ago
It really is the best one out there.

I had no interest in getting one but was given one by my boss and I hardly take it off. Really do enjoy it. WatchOS 3.0 is going to make it even better!
Rating: 12 Votes
9 months ago
Gave my girlfriend one and she likes and uses it a lot.

Only thing that matters, keeping the ladies satisfied!
Rating: 9 Votes
9 months ago

It's the most expensive. Owners can't afford embarrassing themselves by admitting dissatisfaction

Non-owners' dissatisfaction doesn't count at all.
Rating: 9 Votes
9 months ago

So it sucks just a little bit less than others. Good to know.



Came in here just to see typical macrumor #neversatisfiedever

was not disappointed
Rating: 8 Votes
9 months ago

So it sucks just a little bit less than others. Good to know.


The Apple Watch has perfect hardware, no issues, no deterioration of any kind after more than one year, including the white strap.

battery ends the day at >50%

software had no issues whatsoever, no crashes, no freezes, nich. I use several functions, several times a day, and some of them, like locating a lost iPhone, or constant HR measuring, are now essential to me.

OS3 is just around the corner, and it basically transforms the Watch into a new, speedy gadget.

Apple has already surpassed Rolex' revenues, and from here they will only go up.

Suck does not.
Rating: 8 Votes
9 months ago

Sucks for me and it's square. Ive should be sacked for that rounded rectangle with a non rounded display and absolutely horrible bezel.


You are confusing the Apple Watch with the Pebble, apparently. You can't see the bezels at all on the AW.

Rating: 8 Votes

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