Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

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M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
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Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
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Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
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Apple TV With Camera Again Rumored After tvOS 17 Added FaceTime

Sunday April 7, 2024 7:49 am PDT by
A future Apple TV box could have a built-in camera for FaceTime and other video calling apps, according to Bloomberg's Mark Gurman. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device. In his Power On...
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When to Expect the Next iPad Mini and Low-End iPad Models to Launch

Sunday April 7, 2024 6:45 am PDT by
While rumors have been focused on new iPad Pro and iPad Air models, some Apple customers are wondering when the next iPad mini will be released. In his Power On newsletter today, Bloomberg's Mark Gurman said new iPad mini and entry-level iPad models will be released in late 2024 at the earliest. "The company is also working on new versions of the low-end iPad and iPad mini, but those...
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Gurman: New iPads Likely to Launch During Second Week of May

Sunday April 7, 2024 5:10 am PDT by
Apple will likely launch new iPad Pro and iPad Air models during the second week of May, according to Bloomberg's Mark Gurman. "For those looking for more specific timing, I'm told the launch will probably happen the week of May 6," said Gurman, in his Power On newsletter today. "Another data point to that end: Apple retail stores are preparing to receive new product marketing materials...
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Apple Exploring 'Mobile Robot' That 'Follows Users Around Their Homes'

Wednesday April 3, 2024 12:21 pm PDT by
Apple is exploring various "personal robotics" projects in an effort to create its "next big thing," according to Bloomberg's Mark Gurman. Amazon's Astro robot One of these projects is described as a "mobile robot" that would "follow users around their homes," while another is said to be an "advanced table-top home device that uses robotics to move a display around":Engineers at Apple have...
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iOS 18 Reportedly Won't Feature Apple's Own ChatGPT-Like Chatbot

Tuesday March 26, 2024 11:35 am PDT by
Bloomberg's Mark Gurman today reported that Apple is not planning to debut its own generative AI chatbot with its next major software updates, including iOS 18 for the iPhone. Instead, he reiterated that Apple has held discussions with companies such as Google, OpenAI, and Baidu about potential generative AI partnerships. Recent reports indicated that Apple has considered licensing existing...
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Apple Readying In-Box iPhone Software Update System for Retail Stores

Monday March 25, 2024 3:42 am PDT by
Apple is set to roll out a new system that allows retail store staff to wirelessly update the software on iPhones prior to sale, without having to take them out of their packaging. Writing in the latest edition of his Power On newsletter, Bloomberg's Mark Gurman said the new proprietary system, called "Presto," relies on MagSafe and other wireless technologies, and "looks a bit like a metal...
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iOS 18 Rumored to Feature 'More Customizable' Home Screen

Sunday March 24, 2024 7:10 am PDT by
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
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Apple Drops Plans to Develop MicroLED Displays for Apple Watch

Friday March 22, 2024 10:38 am PDT by
Apple has ended a project to develop microLED displays in-house, according to Bloomberg's Mark Gurman in a reversal of his prior reporting on the development of the technology. Apple invested billions in developing microLED displays, with plans to first add microLED to the Apple Watch Ultra. MicroLED was too expensive and too complex for Apple to design, so Apple is now reorganizing its...
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Gurman: No iPad Announcement Planned for March 26

Wednesday March 20, 2024 9:32 pm PDT by
Earlier this week, leaker "Instant Digital" on Chinese blogging site Weibo claimed that Apple will be making an iPad-related announcement next Tuesday, March 26, suggesting a potential press release introduction ahead of pre-orders and a launch date. Bloomberg's Mark Gurman has now weighed in, however, to say that this claim is "not true." While disputing a March 26 announcement, Gurman has...
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New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
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Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
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Apple in Talks With Google to Bring Gemini AI Features to iPhone

Monday March 18, 2024 1:15 am PDT by
Apple is in discussions with Google to integrate its Gemini AI engine into the iPhone as part of iOS 18, according to Bloomberg's Mark Gurman. In a report citing people familiar with the situation, Gurman claims the two companies are in "active negotiations" to let Apple license Google's generative large-language models in order to power some new features coming in iOS 18. "The two...
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Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
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'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
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Apple Reportedly 'Just Started Formal Development' of M4 MacBook Pro

Monday March 11, 2024 3:21 pm PDT by
Bloomberg's Mark Gurman today held a Q&A session focused on the Apple Car, in which he revealed that the vehicle's chip would have been equivalent to four M2 Ultra chips combined. He also said the vehicle had an underlying "safetyOS" system that was one part of the overall operating system, but he did not elaborate. Gurman also briefly touched on a few other topics, including that Apple...
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Gurman: New iPads to Launch Towards 'End of March' or April

Monday March 11, 2024 9:42 am PDT by
Apple plans to release new iPad Pro and iPad Air models "around the end of March or in April," according to Bloomberg's Mark Gurman. He also expects new Magic Keyboard and Apple Pencil accessories for iPads to launch simultaneously. Apple is expected to release a larger 12.9-inch iPad Air In his Power On newsletter on Sunday, Gurman reiterated that Apple is preparing a special build of the...
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Gurman: AirPods Pro to Gain 'Hearing Aid Mode' in iOS 18

Monday March 11, 2024 5:34 am PDT by
AirPods Pro will gain a new "hearing aid mode" with the release of iOS 18 later this year, according to the latest report by Bloomberg's Mark Gurman. Writing in the subscriber edition of his regular Power On newsletter, Gurman claims that the "big news" for AirPods Pro in the near term will be support for a hearing aid-style function when iOS 18 drops in the fall. To be clear, this isn't ...