Apple retail


'Apple retail' Articles

Authorities Charge 6 in Chicago Apple Store Traveling Fraud Scheme

Six people from New York have been charged with allegedly attempting fraudulent transactions at the Deer Park Apple Store near Chicago, according to the Chicago Tribune. Lake County authorities tell the paper that the scheme is an "organized criminal enterprise." Last week, authorities learned that the scheme was being attempted at various Apple Stores in the Chicago area. The suspects were using stolen identities and credit card numbers throughout the country to make purchases, according to police. Christopher Covelli, a spokesman for the sheriff's office, told the Chicago Tribune that the suspects would fly into O'Hare International Airport, rent a car, and immediately head to local Apple Stores to attempt the enterprise. Authorities began increasing patrols and surveillance around the Deer Park store after another store in Schaumburg was targeted. Between Wednesday and Sunday, six people attempted the scheme at the store. Police recovered $10,000 worth of stolen Apple products from the alleged suspects. Covelli said the traveling scheme is not common with out-of-state

Apple Simplifies 'Trade Up With Installments' iPhone Program by Relying on Carrier Financing Plans

Apple today made some changes to its recently introduced "Trade Up With Installments" payment plan, which is designed to let prospective customers trade in an old iPhone, Android, or Windows Phone, putting the value of the device towards a new 24-month iPhone installment plan. Previously, Apple's Trade Up program relied on a 24-month installment loan from Apple partner Citizens Bank, but Apple is simplifying the service and instead relying on financing plans handled by carriers. Trading in a device at the Apple Store will now allow the value of the device to be applied to the purchase of a new iPhone from a carrier. Credits can be used to lower the cost of an outright purchase or to reduce monthly payments. It is no longer necessary to undergo a credit check to trade in a device, nor do customers have to agree to a 24-month installment loan or minimum financing. Going through carrier financing does mean iPhones purchased through the program will be locked to the carrier a customer chooses, while phones previously available through Trade-In were unlocked. Old wording:Available to qualified customers with a credit check and eligible U.S. credit card. Monthly payment may vary depending on condition and type of device you trade in. Offer only available on presentation of a valid, government-issued photo ID (local law may require saving this information). Requires a 24-month installment loan with a 0% APR from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the issuer of the credit card). Requires financing of at least $239.New wording:S

Apple Announces 2016 Summer Camps for Kids at Retail Stores

Apple has opened registration in the U.S. and a number of other countries (links below) for its annual Apple Summer Camp, where kids aged 8 to 12 can attend a company retail store and learn how to create interactive books and movies using Apple products and software, ranging from iBooks Author on Mac to iMovie on iPad. Apple's summer workshops will be hosted between 10:30 a.m. and 3:30 p.m. local time, on various dates between July 11 and August 12, in the United States, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, Turkey, and the United Kingdom. Parents are recommended to sign up early due to limited spaces available on a first-come, first-served basis. This year's free workshops are called "Stories in Motion with iMovie" and "Interactive Storytelling with iBooks." A third workshop will be offered in the United States, Canada, and United Kingdom called "Coding Games and Programming Robots," in which kids will learn visual block-based coding for games, apply logic skills and problem solving, learn to program their own robots, and more. Apple notes that children attending Apple Summer Camp 2016 must be accompanied by a parent or legal guardian for the duration of each workshop. Once their initial registration is confirmed, parents can register another child. All campers will receive a complimentary youth-size Apple Summer Camp

Apple Invites Retail Employees to Test Pre-Release Versions of macOS Sierra

Apple has begun inviting its retail store employees to try pre-release versions of macOS Sierra, the latest version of its Mac software platform and renamed successor to OS X El Capitan. Staff who sign up to the voluntary AppleSeed program are set to receive pre-release versions of macOS Sierra to install on their personal computers for use on their own time. Apple is hoping that staff who get involved will help the company assess how the OS stands up in typical everyday usage scenarios, as outlined in its AppleSeed participation guidelines: We ask that you use seeded software in your day-to-day activities, which is an environment that cannot be replicated at Apple. We will provide you with a variety of tools that will allow you to give us detailed information about your experience, should you decide to provide feedback to us.As usual, the AppleSeed program is subject to a strict confidentiality agreement that prevents employees from publicly discussing their involvement in testing the seed. Apple has invited retail employees to try pre-release software for the past few years, such as the company's Photos app, which replaced iPhoto and was released last year for OS X. macOS Sierra was announced on Monday at WWDC 2016, and became available to developers for testing immediately after the company's keynote. Apple says a public beta will be launched in July, while the final public release is coming in the fall. macOS Sierra includes a number of new capabilities, including Siri desktop integration, an automatic unlocking feature, universal Clipboard support,

Apple Launches 2016 Back to School Promotion in Europe, Free Beats With Qualifying Purchases

Apple has extended its Back to School promotion to countries in Europe, offering a free pair of Beats Solo2 Wireless Headphones with eligible purchases. At the beginning of June, Apple launched its annual Back to School promotion in the U.S. and Canada, offering the headphones to qualifying students and select others that purchase an eligible Mac, iPhone, or iPad Pro with education pricing. The same offer is now open to higher education students in the U.K., France, Germany, Italy, Netherlands, and other countries in Europe. To qualify for the Beats Solo2 cans, customers must purchase an iMac, MacBook, MacBook Pro, Mac Pro or MacBook Air. Apple is also offering a free pair of Powerbeats2 Wireless Headphones with the purchase of an eligible iPhone or iPad with education pricing, including the iPhone 6s, iPhone 6, iPhone SE, and the iPad Air 2, iPad mini 4, iPad mini 2, and both the 9.7-inch and 12.9-inch iPad Pro. The offer can be taken up online and at brick-and-mortar Apple Stores and is available through to September 5, 2016. Apple has outlined the full eligibility requirements for the program in its terms and conditions, available at the bottom of the promotion pages on Apple's country-specific

Apple Removes Personal Pickup for Thunderbolt Display

With only a few hours remaining until Apple's WWDC 2016 keynote at the Bill Graham Civic Auditorium in San Francisco, a tipster informed us that Personal Pickup is no longer available for the Thunderbolt Display on Apple's online storefront. A quick spot check reveals that Personal Pickup has indeed been removed on the Thunderbolt Display product page in the U.S., U.K., Australia, Canada, France, Germany, Singapore, and other countries where the tool is available. The removal of Personal Pickup, a web-based tool for checking in-store availability of Apple products, will naturally stir speculation about a long-overdue Thunderbolt Display refresh at WWDC. The standalone display has not been updated since 2011, even though Apple could have released a new model with USB 3.0, Thunderbolt 2, and a tapered iMac-style design as early as 2013. Nowadays, the 27" Retina 5K iMac could be the basis for a corresponding 5K Thunderbolt Display, which could feature the same 5,120×2,880 pixels resolution, USB-C ports for connecting Thunderbolt 3 peripherals, and possibly an ultra-thin design resembling the latest iMacs. Apple could also release a 4K Thunderbolt Display, but supply chain considerations make that less likely. Thunderbolt Display rumors have regained momentum since in-store availability of the display became depleted at several Apple Stores in the U.S., U.K., and Canada around two weeks ago. Speculation pointed towards a 5K Thunderbolt Display with an integrated GPU, but iMore's Rene Ritchie later said no such product will be announced at WWDC. He did not clarify

NYC Apple Stores Being Targeted by Thieves Dressed as Retail Staff

Thieves in New York City are reportedly posing as company employees in order to steal thousands of dollars of hardware from Apple Stores. According to DNAInfo, last week a man dressed as an Apple staff member walked into the company's SoHo store and gained access to a backroom, stealing iPhones worth a combined $16,130. Similar incidents occurred back in March when a store on the Upper West Side was targeted by Apple staff imposters twice. In those thefts, the store lost $50,000 in iPhones. Gizmodo notes that the tactic appears to have been adopted since Apple retail chief Angela Ahrendts introduced a policy which sees all staff wear blue shirts with smaller Apple logos. Ahrendts' announced the new uniforms internally in 2015 with the catchphrase "Back to Blue... But All New", which introduced several different styles of shirts for employees to wear. Previously, Apple staff changed their uniforms on a semi-regular basis, with colors and styles linked to seasonal holidays, specific themes, or product launches. NYPD has connected the two robberies as "related", and hasn't specified whether the thieves were wearing official shirts or close approximations. Either way, the incidents are likely to make Apple revise its security arrangements and look again at its more standardized uniform

Apple Launches 2016 Back to School Promotion, Offers Free Beats With Mac, iPhone, or iPad Pro Purchase

Apple today launched its annual Back to School promotion in the U.S. and Canada, offering a free pair of Beats Solo2 Wireless Headphones to qualifying students, parents of students, educators, and select others that purchase an eligible Mac with education pricing, including the iMac, MacBook, MacBook Pro, MacBook Air, and Mac Pro. As usual, the Mac mini and refurbished Macs are excluded from the deal. Apple is also offering a free pair of Powerbeats2 Wireless Headphones with the purchase of an eligible iPhone or iPad Pro with education pricing, including the iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and both the 9.7-inch and 12.9-inch iPad Pro. Those who purchase a qualifying iPhone or iPad Pro can also upgrade to the Beats Solo2 Wireless Headphones for $100, or $110 in Canadian dollars. Apple will apply an instant credit in the amount of $299.95 in the U.S., or $329.95 in Canadian dollars, to cover the full cost of the Beats Solo2 Wireless Headphones in Black, Blue, Red, White, Gold, Rose Gold, Silver, Space Gray, Blue Active, Red Active, or Yellow Active. Apple will similarly apply an instant credit of $199.95, or $219.95 in Canadian dollars, for the Powerbeats2 Wireless Headphones in Red, Black, Black Sport, White Sport, Red Active, Yellow Active, or Blue Active. Apple has outlined the full eligibility requirements for the program in its terms and conditions for the U.S. [PDF] and Canada [PDF] on its website. Apple's Back to School promotion runs from today through September 5, 2016 at Apple retail and campus stores in the U.S., Puerto Rico, and

Thunderbolt Display Stock Limited at Apple Stores Ahead of WWDC

Thunderbolt Display stock is limited or unavailable at several Apple Stores in North America, Europe, Australia, and other regions ahead of new product announcements expected at WWDC 2016 in two weeks. A spot check of Apple Stores in the U.S., for example, reveals that the Thunderbolt Display is available on a ship-to-store basis only at all or select locations in Albany, Buffalo, Columbus, Detroit, Indianapolis, Memphis, Minneapolis, Philadelphia, Phoenix, Pittsburgh, Raleigh, San Antonio, San Diego, Syracuse, and many other mid-sized cities and their surrounding areas. Thunderbolt Displays do remain available in some major cities, including most stores in Chicago, Los Angeles, Miami, New York, and San Francisco. Meanwhile, in Canada, the Thunderbolt Display is only available at more prominent store locations such as the Eaton Centre and Yorkdale in Toronto, Sainte-Catherine in Montréal, and the Pacific Centre in Vancouver. Thunderbolt Display stock in the U.K. is even more scarce, with Apple's web-based Personal Pickup tool showing that Regent Street is the only location with in-store stock within 100 miles of London. A reliable retail source informed us that the Thunderbolt Display has been out of stock for a month at all central and surrounding London stores, while a tipster claims that the 27-inch monitor has been pulled from sale, with stock "returned to warehouse," at at least one U.K. retail store. A similar tip originating from Australia was received about Thunderbolt Display stock not being replenished. With WWDC 2016 around the corner, limited

Apple Store Worker Says Staff Routinely Get Death Threats From Customers

Business Insider UK this morning published a detailed interview with someone claiming to be a UK Apple retail employee, which provides an intriguing insight into what it's like to work in an Apple Store. The interview is unusual because every Apple staffer signs a confidentiality agreement on their first day in the job, which apparently prevents them from speaking publicly or announcing their new employment on social media, and even bans them from taking a selfie wearing their Apple T-shirt. According to the veteran staffer – who remained anonymous in fear that Apple would pursue a legal action against them – Apple pays about £8 per hour in the UK (around $11.70) and staff receive no bonus incentives for sales, leaving many unable to afford the products they sell. The worker claims that although positions in the company's stores are highly prized, Apple doesn't promote internally in the UK either, and that staff are prevented from transferring from part-time to full-time employment as a matter of policy. "We had between five and eight store managers during my time at the store, of varying kinds," says the staffer. "Only one of them had started at Apple, the rest had been recruited from elsewhere – from, say, Dixons or HMV." They did try to fix that with a 'Lead and Learn' program, where you train on the shop floor by acting as a manager without being a manager. We had some great people on the shop floor, people who had been there for five years, who were selling more than anyone else. But they were still just specialists or experts [two of the lowest ranked

AirPort Extreme and Time Capsule Out of Stock at U.S. Apple Stores [Updated]

Following a rare firmware update for the AirPort Express, AirPort Extreme, and AirPort Time Capsule earlier this week, a few readers have contacted us about the Wi-Fi base stations being out of stock at their local Apple retail stores in the United States. Specifically, the tipsters informed us that the AirPort Extreme was out of stock at the Apple Store, Sagemore location in Marlton, New Jersey, an outer suburb of Philadelphia, and the Apple Store, Beverly Center location in Los Angeles, California. "I was trying to buy an AirPort Extreme today from the Beverly Hills Apple Store and an employee told me that Apple had asked for all of them back from all the stores," wrote one anonymous tipster. To verify the tipster's claim, we contacted an Apple support representative who confirmed that Apple has pulled AirPort Extreme and AirPort Time Capsule stock from all U.S. stores. The base stations remain available to order online, while it appears the smaller AirPort Express can still be purchased both online and in stores at present time. Apple's web-based Personal Pickup tool has also been removed from the AirPort Extreme and Time Capsule product pages on its U.S. storefront. Even though Apple has pulled all AirPort Extreme and Time Capsule stock from U.S. stores, it is possible that select locations may still some units available. The base stations also remain on sale through authorized resellers such as Best Buy. A retail source informed us that the AirPort Extreme and AirPort Time Capsule remain in stock at stores in the U.K., as confirmed by Personal

Apple VP of Online Retail Bob Kupbens Resigns From Company

Bob Kupbens, Apple's Vice President of Online Retail, has resigned from the company, reports 9to5Mac. The former Delta Airlines VP was hired by Apple in March 2014 shortly after Angela Ahrendts was confirmed the company's next senior VP. The hires came as Apple sought to beef up its retail division following two years without a retail leader since John Browett's dismissal in 2012. Kupbens took over from Apple VP Jennifer Bailey – now in charge of Apple Pay – and was directly responsible for all online retail initiatives, such as Apple's recently redesigned online store and its online iPhone upgrade program. Apple's retail leadership has had a relatively high staff turnover in recent years compared to other divisions in the company. In January 2013, VP Jerry McDougal left Cupertino after playing a key role in the company's retail development for 12 years. Ahrendts' division shake-up later made way for the 2015 retirement of Bob Bridger, the last Apple retail executive of the Steve Jobs and Ron Johnson era. A former CEO of Burberry, Ahrendts famously revamped the fashion company's entire shopping experience. Apple has aggressively expanded in China under Ahrendts' retail leadership, with stores opening last year in Chongqing, Hangzhou, Hong Kong, Nanjing and Tianjin, and several more on the way throughout 2016

Apple's New 12-Inch MacBook Now Widely Available for Store Pickup

Following the launch of the new 12-inch Retina MacBook earlier this week, Apple Stores in the U.S., Australia, Canada, France, Germany, Italy, The Netherlands, Spain, U.K. and other countries have begun receiving limited stock of the notebook to set up as display models and to fulfill in-store purchases. Apple today reenabled its web-based Personal Pickup tool for the 12-inch MacBook, and the availability checker shows that select models are currently in stock at select Apple Stores in or near major U.S. cities, including Boston, Chicago, Dallas-Fort Worth, Houston, Los Angeles, Miami, New York, Philadelphia, Phoenix, San Antonio, San Diego, San Francisco, and Washington D.C. Outside of the U.S., the 12-inch MacBook is also available in or within the surrounding metropolitan area of a number of major international cities, including Adelaide, Amsterdam, Barcelona, Berlin, Brisbane, Hamburg, Ottawa, London, Madrid, Milan, Montréal, Munich, Naples, Paris, Perth, Rome, Sydney, Toronto, and Vancouver. Many other locations offer the notebook on a ship-to-store basis. Due to limited per-store availability of the 12-inch MacBook during launch week, it is highly recommended that prospective buyers call their local store ahead of time to confirm in-store stock. A crowdsourced list of Apple Stores with new 12-inch MacBook stock is also available in the MacRumors discussion forums. The new 12-inch MacBook is also coming to Apple Authorized Resellers like Adorama, Amazon, Best Buy, B&H Photo, MacMall, and

iPhone SE Remains in Tight Supply at Apple Stores and Online

Nearly three weeks after the launch of the iPhone SE in the U.S. and eleven other regions, availability of the new 4-inch smartphone remains limited. iPhone SE continues to be out of stock at Apple Stores in a number of major U.S. cities, including most or all locations in New York City, Los Angeles, San Antonio, San Diego, San Francisco, Houston, Phoenix, Chicago, Philadelphia, Miami, Atlanta, Denver, Portland, Raleigh, Seattle, and Washington D.C. Apple's web-based Personal Pickup tool shows that the smartphone remains in tight supply in many other international cities, including Amsterdam, Berlin, Hong Kong, London, Madrid, Melbourne, Milan, Montréal, Paris, Rome, Sydney, and Toronto. Most models are currently available on a ship-to-store basis only. MacRumors forum member Channan writes in "How do I get an iPhone SE?":All the Apple stores within 300 miles of my location are also all sold out of the model I want. I check every 64GB silver model except Sprint, since the rest are all the same. I have to buy from an Apple Store because I want to trade my 5s in and get the SE on a payment plan. Some carriers had them in store but that just isn't an option for me. Meanwhile, online availability of the iPhone SE remains backlogged into May, with new orders estimated to ship in 2-3 weeks in the U.S., Australia, Belgium, Canada, France, Germany, Hong Kong, Italy, Japan, The Netherlands, New Zealand, Singapore, Spain, United Kingdom, and many other countries. iPhone SE shipping estimates slipped to late April soon after the smartphone launched on March 31.

Apple Stores Celebrate Earth Day With Green Logos and Staff T-Shirts

In honor of Earth Day next Friday, April 22, Apple has updated the logos of over one hundred of its retail stores with green leaf accents in countries around the world, and provided retail employees with matching green t-shirts to wear. Apple is also promoting stores that run on 100% renewable energy with new signage. Apple Store photos shared by Instagram users Pierre Atruz and Ethan Masselli Many customers have shared pictures of the green-leafed Apple logos on Instagram and Twitter at stores in the United States, Australia, Belgium, China, France, Hong Kong, Italy, Japan, Spain, United Kingdom, and other countries. Apple retail chief Angela Ahrendts also tweeted some photos of the new green t-shirts. Apple Stores around the world go green to raise awareness for conservation and the environment. #AppsforEarth pic.twitter.com/rgROAJ87Uy— Angela Ahrendts (@AngelaAhrendts) April 15, 2016 Apple Store logos are typically illuminated green on Earth Day itself, but Apple is kicking off its support one week earlier this year on the same day it switches from plastic bags to paper bags. Apple has advised staff members to ensure that supplies of any remaining plastic bags are depleted before switching to paper bags. Apple has heavily emphasized its environmental responsibility over the past month. At its iPhone SE event last month, Apple environmental chief Lisa Jackson said the company's goal is to "become 100% renewable in 100% of our operations worldwide," including all of its corporate offices, retail stores, and data centers. Yesterday, Apple launched an "Apps for

iPhone SE Availability Tightening Online and at Apple Stores

Nearly one week following the launch of the iPhone SE, availability of the new 4-inch smartphone continues to tighten. Apple now lists a standard delivery estimate of around April 22-27 in the U.S. for the majority of iPhone SE models, while in-store stock is depleted in many major cities. AT&T 16GB/Silver: April 22-27 16GB/Gold: April 12-14 16GB/Space Gray: April 12-14 16GB/Rose Gold: April 12-14 64GB/Silver: April 22-27 64GB/Gold: April 22-27 64GB/Space Gray: April 22-27 64GB/Rose Gold: April 22-27 Verizon 16GB/Silver: April 12-14 16GB/Gold: April 12-14 16GB/Space Gray: April 12-14 16GB/Rose Gold: April 12-14 64GB/Silver: April 22-27 64GB/Gold: April 22-27 64GB/Space Gray: April 22-27 64GB/Rose Gold: April 22-27Sprint 16GB/Silver: April 12-14 16GB/Gold: April 12-14 16GB/Space Gray: April 12-14 16GB/Rose Gold: April 12-14 64GB/Silver: April 22-27 64GB/Gold: April 12-14 64GB/Space Gray: April 22-27 64GB/Rose Gold: April 12-14 T-Mobile 16GB/Silver: April 22-27 16GB/Gold: April 22-27 16GB/Space Gray: April 22-27 16GB/Rose Gold: April 22-27 64GB/Silver: April 22-27 64GB/Gold: April 22-27 64GB/Space Gray: April 22-27 64GB/Rose Gold: April 22-27All SIM-Free iPhone SE models also currently have an April 22-27 delivery estimate. Apple's online Personal Pickup tool reveals that the iPhone SE is out of stock at many retail stores nationwide, including most or all locations in New York City, Los Angeles, San Antonio, San Diego, San Francisco, Houston, Phoenix, Chicago, Philadelphia, Miami, Denver, Portland, Raleigh, Seattle, and

Apple to Phase Out Plastic Bags for Environmentally Friendly Paper Bags Starting April 15

When a customer buys an Apple product in an Apple retail store, it's packaged in a white plastic drawstring bag emblazoned with an Apple logo, something that's become an iconic part of the Apple experience. Starting later this month, Apple is introducing changes to its bagging policy, phasing out plastic bags in favor of a more environmentally friendly paper option. Apple is planning to switch from the plain white plastic bags to paper bags made from 80 percent recycled materials, which Apple says will further its goal of leaving the world "better than we found it." Apple informed employees of the impending change in a note, which was shared by 9to5Mac. In addition to handing out paper bags, employees are also being asked to adopt a new policy of querying customers as to whether a bag is needed at all instead of simply providing one. Image via the Daily Mail We're committed to leaving the world better than we found it. One bag at a time. So on April 15, we'll switch to paper shopping bags made from 80 percent recycled materials. These bags come in medium and large. When customers are buying a product, ask if they need a bag. They may decide they don't. And you'll encourage them to be even more environmentally friendly. If you still have plastic bags in stock, use them before you switch to the new paper bags. While Apple will begin offering the new bags on April 15, employees have been instructed to continue to use all of the available stock of plastic bags before switching to paper. Once the supply is exhausted, the new paper bags, the design of which is

iPhone SE and 9.7" iPad Pro Orders Now Shipping Ahead of March 31 Launch

iPhone SE online orders, which commenced March 24, are now shipping to select customers in the United States, Canada, Hong Kong, United Kingdom, and elsewhere, ahead of the new 4-inch smartphone's official March 31 launch tomorrow in twelve countries and territories. Multiple users tracking their iPhone SE shipments in the MacRumors discussion forums have received delivery estimates of between March 31 and April 4. As usual, it appears that UPS is Apple's primary courier for orders placed in North America, while DPD and UKMail are handling deliveries in the United Kingdom. iPhone SE Order Tracking → United States → United Kingdom → Canada → General Discussion iPhone SE should also be available tomorrow at Apple retail stores, and through AT&T, Verizon, Sprint, T-Mobile, and select other carriers. Authorized resellers like Best Buy may too have limited stock, generally on a first-come, first-served basis. Some retailers may accept reservations for in-store pickup. Apple's first wave launch countries for iPhone SE include the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, and the United Kingdom. Orders started March 29 in an additional 20 countries, with more to follow in early April. 9.7-inch iPad Pro orders have also shipped for many customers. Keep track here

iPhone SE Release Dates by Country: Orders Start March 24, March 29, and Early April

Apple announced yesterday that the iPhone SE will be available to order on March 24, with shipments and in-store sales beginning on March 31, in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, and the United Kingdom. Apple's website indicates that the second round of orders will begin on March 29, with those shipments beginning in early April, in Austria, Belgium, Czech Republic, Denmark, Finland, Hungary, Ireland, Italy, Luxembourg, Poland, Portugal, the Netherlands, Norway, Russia, Spain, Sweden, Switzerland, Taiwan, Turkey, and the United Arab Emirates. Apple also confirmed that orders will begin in early April, and presumably ship later in the month, in Albania, Andorra, Bosnia, Bulgaria, Croatia, Estonia, Guernsey, Iceland, Isle of Man, Jersey, Kosovo, Latvia, Liechtenstein, Lithuania, Macedonia, Maldives, Malta, Monaco, Poland, Romania, Slovakia, Slovenia, and South Korea. Meanwhile, the iPhone SE is listed as "coming soon" in Bahrain, Brazil, Chile, Colombia, Egypt, India, Jordan, Kuwait, Malaysia, Mexico, Oman, Qatar, Saudi Arabia, South Korea, Thailand, and on Apple's broader Latin America website. Apple says "check back later for availability" on its Philippines website. March 24 Orders United States Australia Canada China France Germany Hong Kong Japan New Zealand Puerto Rico Singapore United Kingdom March 29 Orders Austria Belgium Czech Republic Denmark Finland Hungary Ireland Italy Luxembourg Poland Portugal The Netherlands Norway Russia Spain Sweden

iPhone SE Priced at Premium in Australia and Elsewhere

Apple announced the iPhone SE yesterday for $399 in the United States, which is the most affordable price point it has ever introduced an iPhone at. But in many other launch countries around the world, the new 4-inch smartphone carries a premium beyond foreign currency exchange rates and sales taxes. In Australia, the iPhone SE starts at roughly $679 AUD for the 16GB model, despite $399 USD amounting to around $525 AUD based on the current exchange rate. The price equals about $617 before GST, so Apple is charging about $62 more beyond the exchange rate and Australian sales tax. The price difference is similar in Canada, where the iPhone SE starts at $579 compared to a currency adjusted price of around $522. The 64GB model also carries about a $55 premium over U.S. pricing. Unlike VAT in some countries, Canadian sales tax is added to these prices at the time of purchase. In the United Kingdom, customers will face around a £20 to £25 premium for the iPhone SE after accounting for VAT and the current $ to £ conversion. The forex market has been highly volatile in recent months, so these prices could change accordingly. iPhone SE prices are inflated in a number of other European countries, including France, Germany, Italy, and Spain, where the 16GB and 64GB models cost €489 and €589 or more respectively with applicable VAT and other fees added. Comparatively, $399 and $499 USD currently equal around €355 and €444 respectively. Other countries with higher iPhone SE prices include China, Hong Kong, Japan, New Zealand, and Singapore. Apple, which reports