App Store

The App Store is Apple's digital software distribution platform for iOS devices. First introduced in 2008, the App Store allows software developers to distribute content that has been created specifically for the iPad, iPhone, and iPod touch. Apps are also available on the Apple Watch through the iOS App Store.

There are well over a million apps in the App Store, and customers have downloaded more than 100 billion apps since the App Store debuted. App Store apps are available with three pricing options: free (and usually supported by ads), free with in-app purchases, or a set cost starting at $0.99 in the US.

In 2010, Apple introduced the Mac App Store for distributing content on Macs, and in 2015, Apple introduced the tvOS App Store, an app store for to the fourth-generation Apple TV.

'App Store' Articles

Apple to Change App Store U.S. Pricing to Regional Currencies in 9 Countries

Apple is set to change its pricing from U.S. dollars to local currencies for apps and in-app purchases in nine different countries later this month. Beginning in the next few weeks, developers will be paid in the local currency for sales in the following countries: Egypt (Egyptian Pound), Kazakhstan (Kazakhstani Tenge), Malaysia (Malaysian Ringgit), Nigeria (Nigerian Naira), Pakistan (Pakistani Rupee), Philippines (Philippine Peso), Qatar (Qatari Riyal), Tanzania (Tanzanian Shilling) and Vietnam (Vietnamese Dong). Apple has displayed pricing in U.S. dollars across several regions for a while now, but the change to local currencies should make App Store browsing easier for customers in their respective countries. Apple notified developers of the currency change and assured them that any auto-renewable subscriptions they offer in the affected regions would not be

iTunes Connect's 2016 Holiday Shutdown is December 23-27

Apple has advised developers to make sure their apps are up to date by Thursday, December 22, as new apps and app updates will not be accepted between Friday, December 23 and Tuesday, December 27. Apple says any planned app releases during this holiday period should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available through the five-day

Grab These iPhone and iPad Apps While They're on Sale for Black Friday

Today is Black Friday, one of the busiest shopping days of the year in the United States. Between now and Cyber Monday, a number of developers are offering deals on their iPhone and iPad apps. MacRumors has been keeping an eye on AppShopper, and we have more App Store sales to share today. Name: Alto's Adventure Developer: Snowman Sale Price: 99 cents Previous Price: $3.99 Compatibility: iOS Universal (iPhone, iPad, and Apple TV) TouchArcade Review: 4.5/5 stars Links: AppShopper | iTunes | YouTube Trailer Description:Join Alto and his friends as they embark on an endless snowboarding odyssey. Journey across the beautiful alpine hills of their native wilderness, through neighbouring villages, ancient woodlands, and long-abandoned ruins. Along the way you'll rescue runaway llamas, grind rooftops, leap over terrifying chasms and outwit the mountain elders – all while braving the ever changing elements and passage of time upon the mountain. Name: Fantastical 2 for iPhone Developer: Flexibits Sale Price: $2.99 Previous Price: $4.99 Compatibility: iPhone Links: AppShopper | iTunes Description:Fantastical 2 is the award-winning calendar app with features such as natural language parsing, reminders, a beautiful week view, and much more! Name: Deliveries Developer: Junecloud LLC Sale Price: $2.99 Previous Price: $4.99 Compatibility: iOS Universal (iPhone and iPad) Links: AppShopper | iTunes Description:Deliveries helps you keep track of all your packages, so you always know when they’re going to arrive. Whether it's the latest gadget you've

Black Friday Deals on Apps and Software for iPhone, iPad, and Mac

With fewer than three days until Black Friday, a number of developers are beginning to offer deals on their apps and software. Below, we have rounded up some of the notable discounts available for popular iOS and Mac apps and software. More deals will inevitably be announced, so keep an eye on our Black Friday roundup. Final Fantasy Tactics Square Enix has discounted both the iPhone and iPad versions of Final Fantasy Tactics to $3.99 for a limited time, marking the game's lowest price ever. The lowest previous sale was $6.99 for the iPhone version and $7.99 for the iPad version. Regular prices are $13.99 for iPhone and $15.99 for iPad. TouchArcade gave the title a rather mediocre 3.5/5 stars rating back in 2011, but noted Square Enix has significantly updated the game since then. "The graphics got redrawn, iCloud support was added, making it a significantly better port than when it was first released," said editor-in-chief Eli Hodapp. A gameplay overview from the 2011 review:You'll be taking over a squad of characters and battling on grid-based maps in a turn-based system. As you play through, you'll be able to level up your characters, equip weapons and effects and change jobs. Since the iOS port is based on the PSP version, you'll also get an updated story, a better translation than the PS1 version and a few fancy cutscenes.Final Fantasy Tactics: The War of the Lions is available on the App Store for iPhone [Direct Link] and iPad [Direct Link]. Lumines Puzzle and Music Mobcast's falling-block puzzle game Lumines Puzzle and Music is on sale for just 99

Apple Removed 47,300 Outdated iOS Apps From App Store in October of 2016

Back in September, Apple announced plans to start removing outdated apps from the App Store, promising to eliminate apps that are non-functional, not compatible with recent versions of iOS, or that do not adhere to current review guidelines. According to data app analytics firm Sensor Tower shared with TechCrunch, Apple has made good on that promise. In October of 2016, the number of apps removed from the App Store increased by 238 percent, with Apple purging a total of 47,300 apps throughout the month. On an average month, Apple removes approximately 14,000 iOS apps, so October's much larger purge represents a significant step towards cleaning up the App Store. Developers with problematic apps were notified starting in September, and Apple gave them 30 days to make changes to prevent their apps from being eliminated from the App Store. Apps that did not see updates were then removed. Apps across all categories were subject to removal, but many of the 47,000 apps that were culled from the App Store were games. 28 percent of removed apps fell into the Games category, 8.99 were in the Entertainment category, 8.96 were in the Books category, 7 percent were in the Education category, and 6 percent were in the Lifestyle category. The App Store purge is part of Apple's effort to improve the App Store. In recent months, Apple has opened up app subscriptions to all product categories, introduced more favorable revenue splits, improved sharing tools, and added ads to App Store search results to give developers new ways to promote their

Apple's Services Revenue Up 24% on App Store, Apple Pay, and Apple Music Growth

During today's fourth quarter earnings call, Apple CEO Tim Cook highlighted the significant growth Apple saw in its services category, which is up 24 percent year over year. In the quarter, Apple's services segment, which consists of the App Store, iTunes, Apple Music, Apple Pay, AppleCare, and more, brought in $6.3 billion, up from $5 billion in the year-ago quarter. According to Cook, services growth is driven by continued increases in App Store revenue and the increasing popularity of Apple Music. Revenue from Apple Music was up 22 percent in Q4 2016 compared to Q4 2015, while the App Store saw its fifth consecutive quarter of growth. Apple Pay is also seeing steady growth. Apple Pay transactions are up over 500 percent, and in September of 2016, Apple saw more Apple Pay transactions than across all of fiscal 2015. All in all, Apple has nearly doubled services revenue in the last four years and expects the services category to reach the size of a Fortune 100 company in

China 'Shatters' Records and Overtakes U.S. in App Store Revenue by 15% Margin

China has "shattered" records with the highest iOS revenue quarter reported to date, for any country that has been tracked by app intelligence firm App Annie. In total, the country is now the number one largest market in the world for App Store revenue on Apple's iPhone and iPad devices, with its record-breaking number sitting at $1.7 billion for Q3 2016. China is now 15 percent ahead of the U.S. in terms of iOS App Store revenue, with the U.S. sitting just below $1.5 billion on the charts. The U.S. had been the number one market in iOS revenue since 2010. App Annie's report notes that Chinese iOS users spent five times more in applications on iPhone and iPad than they did just two years prior. Much of China's growth is estimated to be on the back of the Games category, a section it also bested the U.S. in during Q2 2016. Much of that is attributed to the worldwide success of Pokémon Go, which is described in the report as achieving "unprecedented global revenue." Besides gaming, popular categories in the iOS App Store in China are Entertainment, Social Networking, Books, and Photo and Video apps. Each category has seen impressive growth from the year-ago quarter, with Entertainment apps increasing 3.5 times from its Q3 2015 revenue and all of the top categories more than tripling in revenue year over year. App Annie predicts that iOS revenue for China will continue to grow, and the country will eventually "drive the largest absolute revenue growth for any country by 2020." Elsewhere in Apple's presence in China, the company recently announced plans to

Doubt Cast on 'Dash' Developer's Defense Against Apple's Claim of Review Fraud [Updated]

Last week, popular API documentation browser Dash was removed from the App Store after Apple accused the app's developer of "fraudulent conduct," including almost 1,000 fraudulent reviews detected across two accounts and 25 apps. The two accounts were linked together by common credit card, bank account, developer ID login, and bundle ID, according to iMore. Dash developer Bogdan Popescu responded with his side of the story the next day, claiming the secondary account exists because he helped a relative get started by paying for her Apple Developer Program Membership using his credit card.What I’ve done: 3-4 years ago I helped a relative get started by paying for her Apple’s Developer Program Membership using my credit card. I also handed her test hardware that I no longer needed. From then on those accounts were linked in the eyes of Apple. Once that account was involved with review manipulation, my account was closed.Popescu said he "was not aware" his developer account was linked to another until Apple contacted him two days after removing Dash from the App Store. However, the developer community has presented compelling evidence suggesting otherwise -- which we present as speculation. Earlier this week, developer Steven Troughton-Smith appeared to have discovered the secondary account, belonging to Mihaela Popescu. A cached iTunes page shows a list of 19 apps belonging to this account, tied to the same com.kapeli bundle identifier, all of which have since been removed from the App Store. MacRumors forum member frumpsnake dug further and discovered some

Apple Accepting Donations for Hurricane Matthew Disaster Relief

Apple today added a banner to its United States website, iTunes Store, and App Store asking customers to provide donations to individuals affected by the recent devastation from Hurricane Matthew. Like its usual relief efforts, all donations collected will go to the American Red Cross. Donation tiers available include $5, $10, $25, $50, $100 and $200, and will be processed as normal iTunes or App Store purchases through a user's connected Apple ID. Hurricane Matthew made landfall late last week, hitting the southeast coast of the United States and going on to ravage states like Florida, Georgia, South Carolina, and North Carolina. As of yesterday, more than 2 million businesses and homes were without power, and over 3,000 people have been placed in safety shelters. Our thoughts are with all those affected by #HurricaneMatthew. Support relief efforts by donating to @RedCross at https://t.co/2b9MLALy4L— Tim Cook (@tim_cook) October 10, 2016 Following natural disasters, Apple normally puts out a call for disaster relief across its various storefronts. In the past, Apple collected Red Cross relief funds for the August floodings in Louisiana, the 2016 fires in Alberta, the 2015 Nepal earthquake, the refugee and migration crisis in the Mediterranean sea, the 2013 Philippines typhoon, and

'Dash' App Removed From App Store for Alleged Review Manipulation

Popular API documentation browser Dash was yesterday pulled from the App Store after a routine migration request. Dash developer Bogdan Popescu was given no explanation for why the app had been pulled aside from "fraudulent conduct," but after a conversation with Apple, he's been accused of manipulating App Store reviews. Popescu received a "Notice of Termination" email yesterday and his iTunes Connect account was shut down. Apple initially declined to offer more information, but after Dash's App Store removal started making headlines, Apple told Popescu it was due to App Store review manipulation, such as paying for positive reviews, something he denies doing. Update: Apple contacted me and told me they found evidence of App Store review manipulation. This is something I've never done. Apple's decision is final and can't be appealed.Despite Popescu's denial, Apple appears to be adamant that some sort of fraud took place. Apple's marketing chief Phil Schiller has stepped in and commented on the situation, through an email sent to Matthew Els, who asked him about the situation.Hi Matthew, Thanks for your email about this app. I did look into this situation when I read about it today. I am told this app was removed due to repeated fraudulent activity. We often terminate developer accounts for ratings and review fraud, including actions designed to hurt other developers. This is a responsibility that we take very seriously, on behalf of all of our customers and developers. I hope that you understand the importance of protecting the App Store from repeated

iOS 10.1 Reinstates 32-Bit App Alert, Warns Older Apps May Slow iPhone

During the iOS 10 beta testing period, Apple added an alert message to notify users who downloaded an older 32-bit app that it could affect system performance, but the warning message does not appear to have made it into the final version of iOS 10 that was released to the public. Starting in iOS 10.1, Apple is reinstating the warning message, with a more dire alert that will likely steer customers away from apps that have not complied with Apple's 2015 mandate stating all apps must be 64-bit. As can be seen in the alert below, the message now warns that an app "may slow down your iPhone." It goes on to say "The developer of this app needs to update it to improve its compatibility." During the iOS 10 beta testing period, the alert instead warned 32-bit apps were "not optimized for iOS 10" and usage "may affect overall system performance." Starting in late 2013, Apple began asking developers to submit 64-bit apps for the iPhone 5s, the first iPhone with a 64-bit processor. On February 1, 2015, Apple made 64-bit support mandatory for all new app submissions, and on June 1, 2015, all app updates submitted were required to include 64-bit support. Apps that are popping up warnings in the iOS 10.1 beta are apps that have not been updated since that time. Apple has likely reinstated the 32-bit alert message as part of its crackdown on older, outdated apps to clean up the App Store. In early September, Apple notified developers about an upcoming plan to remove apps that have not received compatibility updates, do not comply with current review guidelines, or that

Sticker App 'Phoneys' Nixed by Apple for Mimicking Messages Chat Bubble Design

Over the past week, a sticker pack that mimics the design of the iconic bubbles in the Messages app has rocketed to the top of the Messages App Store charts, but its popularity will be short-lived as Apple is going to pull it from the App Store. Phoneys, currently the number two paid app in the Messages App Store in the United States, features chat bubble stickers that you can place over real messages, making it look like friends and family have said humorous things they didn't actually say. Examples include "You're my hero," "The sports team I pull for sucks," and "My political views are totally wrong." Given the popularity of Phoneys, it has, unsurprisingly, attracted Apple's attention, and the Cupertino company has taken issue with the app. In a phone call, an Apple employee told Phoneys developer Adam Howell that his sticker pack can't use the San Francisco font and it can't emulate the look of Messages chat bubbles. Furthermore, Apple said "prank" apps are not allowed in the App Store.Apple's lawyers weren't happy that Phoneys got through the review process. The stickers couldn't be blue or green, they couldn't use San Francisco as the typeface, and the app could no longer be marketed as a "prank" app, because Apple doesn't approve prank apps (even though I myself had never used the word "prank" when marketing Phoneys, others did, and I certainly understood where he was coming from).Apple is not pulling the app from the App Store immediately, but has given Howell a week to change the look of the app so that the text bubbles no longer resemble Messages chat

Apple Highlights iOS and tvOS Apps for Watching U.S. Presidential Debate

Apple recently updated the iOS and tvOS App Stores with a collection of apps that will be able to live stream tonight's first presidential debate, airing at 9PM eastern at Hofstra University. The debate between presidential nominees Hillary Clinton and Donald Trump marks the beginning of the seven week final stretch between the first debate and election day on November 8. There will be three presidential debates in total, and one vice presidential debate. On both App Stores, Apple's "Watch the Debate Live" section contains a few of the same apps. For iOS, top billing goes to major social networks Twitter and Facebook, and then news outlets CBS News and ABC News. Twitter recently launched a live streaming tvOS app, so it's also first on the Apple TV app store, followed by CBS News, ABC News, Washington Post Video, Reuters TV, and more. Watch the Debate Live on iOS: Twitter Facebook CBS News ABC News The Washington Post Reuters TV NBC News CNN Fox News YouTube Univision NOW MSNBC Watch the Debate Live on tvOS: Twitter CBS News ABC News Washington Post Video Reuters TV NBC News Bloomberg TV CNNgo Fox News YouTube For those with a cable subscription, Wired reported that all three upcoming presidential debates will be broadcast simultaneously across most major networks and cable channels: ABC, NBC, Fox, CBS, MSNBC, Fox News, CNN, Univision, and C-SPAN. Earlier in the month, the Commission on Presidential Debates confirmed that both Facebook and Snapchat will be covering each debate to provide content for users of both

Pokémon Go Ends 74-Day Reign as Highest Grossing App in U.S. App Store

Pokémon Go has been bumped from the top of the United States iOS App Store's top grossing chart, seventy-four days after originally being titled the highest grossing app in the country. The game has been beaten by Clash Royale, which recently received an update "that sent players into a spending frenzy." In new data collected by Sensor Tower, Pokémon Go's success was put into comparison with other apps that surged in popularity for a period of time. In terms of most consecutive days as number one on the App Store's top grossing chart, Pokémon Go's 74 day streak came out third, behind Clash of Clans (347 days) and Candy Crush Saga (109 days). Pokémon GO managed 42 more consecutive days atop the chart than the game that unseated it, Clash Royale, and more than twice as many days as the 10th game on the chart, The Simpsons: Tapped Out, which stayed at the top for 15 days. Not all of the top 10 were games; Pandora and Spotify have both spent more than two consecutive weeks at the apex of the Top Grossing ranking, at 20 and 18 days, respectively. Due to the staggered rollout of Pokémon Go, Niantic's game is still the top grossing app in the App Store in some countries, including Australia, Great Britain, Belgium, Denmark, Luxembourg, Poland, Portugal, and Thailand. It's also still earning the top spot in revenue on the Google Play Store in the United States. Although popularity has waned, Niantic and The Pokémon Company have kept up with consistent updates to the game, most recently introducing a "buddy" system that allows players to choose a favorite Pokémon as a

iPhone 7 Keynote Game 'Oz: Broken Kingdom' Launches in App Store

Showcased during the September 7 Apple event as an example of the iPhone 7's upgraded A10 Fusion processor, the mobile RPG Oz: Broken Kingdom today launched in the iOS App Store for free. The game features a turn-based combat system with characters based on L. Frank Baum's novel, including Tin Man, Scarecrow, Lion and a new heroine named Ophelia Shen. Developed and released by Nexon M and This Game Studio, Oz: Broken Kingdom has players collecting and upgrading over 100 unique abilities during a story mode that spans seven regions of the land of Oz, "including the now dangerous Munchkin countryside, perilous halls of Glinda’s Castle, and the many shadowy lands beyond." Players will battle both small minions and epic bosses as they progress through the single-player mode, focusing on leveling up abilities in the three areas of strength, nature, and magic. There's also an Arena mode, where players can create and join guilds with friends, collect companions to fight in battles, and ultimately challenge other players in real-time Arena battles in a player-vs-player mode. Throughout these PvP sessions, each player will climb or fall down a rankings leaderboard, and earn rewards to make taking out opponents easier. “In Oz: Broken Kingdom, we’ve not only reinterpreted the land of Oz but expanded its lore,” said Scott Blackwood, Founder and Head of Product at This Game Studio. “Players will explore a new take on Oz, one brought to life with stunning detail and brimming with fierce enemies at every turn.” “The experienced team at This Game Studio realized a

Apple Accepting Donations for Louisiana Flood Relief

Apple has added banners to its U.S. website, iTunes Store, and App Store encouraging customers to donate to the American Red Cross to help support people who have been affected by the widespread flooding in southern Louisiana. Donation tiers available include $5, $10, $25, $50, $100 and $200, with all proceeds from donations sent to the American Red Cross. All transactions are processed as iTunes or App Store purchases. Flooding in Louisiana, which started last week after torrential rainfall, have damaged more than 40,000 houses and left many thousands of people without homes. More than 20 parishes have been affected, and in many of the areas, flood insurance was not common because they weren't known flood zones. The Red Cross has called the Louisiana flooding the worst natural disaster in the United States since Hurricane Sandy. Apple often puts out a call for donations for disaster relief. In the past, Apple has collected Red Cross iTunes donations for the 2016 fires in Alberta, the 2015 Nepal earthquake, the refugee and migration crisis in the Mediterranean sea, the 2013 Philippines typhoon, and

App Store Developer Payout Hits $50 Billion, July Sets Record as Biggest Month Ever

Apple CEO Tim Cook today announced on Twitter that a new App Store record was set last month, with July seeing Apple's highest ever monthly billings for the App Store and the largest amount of money paid out to developers. According to Cook, Apple has now paid out more than $50 billion to developers over the lifetime of the App Store, which first launched for the iPhone in 2008, a year after the iPhone was released to the public. App Store revenue has been growing rapidly over the past several years, with Apple citing its success as the reason behind its steadily increasing services category. July was a record-breaker for the @AppStore! Highest-ever monthly billings and money paid to developers.— Tim Cook (@tim_cook) August 3, 2016 During Apple's most recent earnings call, Cook also said that Apple saw its highest quarterly App Store revenue ever, with a 27 percent growth rate year over year. Apple also set a new record for customers making purchases through the App Store, with the average amount spent per customer reaching the highest level the company has ever seen. Cook expects that over the course of the next 12 months, revenue from Apple's services category (consisting of the App Store, iTunes Store, Apple Music, iCloud, and AppleCare) will "be the size of a Fortune 100 company." .@AppStore developers have now earned over $50 billion! Congratulations on your success and such inspired creativity.— Tim Cook (@tim_cook) August 3, 2016 In July, the App Store's most notable release was Pokémon Go, which launched in the United States on July 5 and then in

Apple's Services Revenue Up 19% on App Store, Apple Music Growth

During today's third quarter earnings call, Apple announced its second consecutive year-over-year revenue drop, but amid the decline, the company's services category saw significant growth based on strong App Store performance. Services revenue was up 19 percent year over year, and according to Apple CEO Tim Cook, Apple saw its highest App Store revenue ever, setting a new all time high. Compared to the year-ago quarter, App Store growth was up an impressive 27 percent, with iCloud, AppleCare, and Apple Music also seeing notable growth. Over the course of the last 12 months, Apple's services revenue is up $23.1 billion, and next year, the company expects revenue from services to "be the size of a Fortune 100 company." Growth was fueled by Apple's active install base, which brought in $10.3 billion dollars during the quarter, marking 29 percent growth year-over-year. Apple CFO Luca Maestri said the company set a new record for customers making purchases through the iTunes and App Store, and the average amount spent per customer was the highest Apple has ever measured. App Store revenue has climbed consistently over the last four consecutive quarters and Cook said he expects the services category to continue to grow "very

Apple Posts Developer Casting Call for 'Planet of the Apps' TV Show

Apple has posted an open casting call (via Cult of Mac) for its upcoming original TV show Planet of the Apps, an unscripted program about apps and the people who make them. The show is currently looking for developers from San Francisco, Austin, New York and Los Angeles to participate. Executive producers will.i.am, Ben Silverman, and Howard Owens are teaming up for an unscripted series about the world of apps and the talented people that drive its innovation. They’re looking for developers with the vision to shape the future, solve real problems, and inspire change within our daily lives. “We can really tell their stories as we explore how apps are developed and created and incubated,” says Silverman.The site says the show isn't just a show, but a "launchpad" and "accelerator" that'll offer developers three unique opportunities. Developers on Planet of the Apps will receive mentorship from the "world's best experts" in tech and entertainment, up to $10 million in funding if they reach the final round of the show, and featured placement in the App Store at the end of the show. Participation will be limited to 100 developers. Apps must be for either iOS, macOS, tvOS or watchOS and the app must be in a functional state or beta by October 21, so that developers have something to share on the show. Developers are allowed to submit multiple apps and individuals can apply with multiple development teams. Developers have until August 26, 2016 to apply. Filming will take place in Los Angeles in late 2016 and early 2017. Planet of the Apps is part of Apple's push into

Apple Accuses Spotify of 'Resorting to Rumors and Half-Truths', Sets Record Straight on App Rejection

Yesterday, Spotify accused Apple of using its App Store approval process as a "weapon to harm competitors" after Apple rejected a Spotify app update, and now Apple has responded to Spotify's accusations to "set the record straight." In a letter to Spotify lawyer Horacio Gutierrez that was shared by BuzzFeed, Apple's legal head Bruce Sewell says Apple is disappointed with the public attacks and concerned that Spotify is asking for exemptions to rules that apply to all app developers. There can be no doubt that Spotify has benefited enormously from its association with Apple's App Store. Since joining the App Store in 2009, Apple's platform has provided you with over 160 million downloads of your app, resulting in hundreds of millions of dollars in incremental revenue to Spotify. That's why we find it troubling that you are asking for exemptions to the rules we apply to all developers and are publicly resorting to rumors and half-truths about our service. Our guidelines help competition, not hurt it. The fact that we compete has never influenced how Apple treats Spotify or other successful competitors like Google Play Music, Tidal, Amazon Music, Pandora or the numerous other apps on the App Store that distribute digital music.Sewell goes on to say that Spotify's belief it should not have to pay to take advantage of the "benefits of Apple's hard work" is "simply unfair and unreasonable," pointing out that the App Store rules existed long before Apple Music was introduced. He also points out the new revenue split rules for subscriptions, which will see Apple taking a