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The MWSF 2008 Keynote took place on Tuesday, 15th January and this is an archive of the live transcript.
Live Updates
| 10:44 am | Stay tuned to MacRumors for continuing Macworld coverage |
| 10:44 am | Randy is done and Steve has wrapped it up. That's all folks. Thanks to Arn and Longofest for on-site keynote coverage and Knox and JSW for back-end support. Also a special thanks to MacHeist for fully supporting MacRumorsLive coverage. |
| 10:41 am | Apple's site has been updated with details on today's announcements. |
| 10:31 am | Randy Newman, Academy Award Winner to perform |
| 10:29 am | In just the first 2 weeks of 2008, we have updated the Mac Pro, introduced Time Capsule, software updates for iPhone and iPod Touch, Movie Rentals for iTunes, Apple TV software updates, and MacBook Air |
| 10:28 am | Environmental highlights: fully aluminum case (good for recycling), first fully mercury and lead free display, circuit boards are BFR free, retail packaging are 56% less volume than MacBook. |
| 10:26 am | New Ad for MacBook Air. Plays off of the ability to fit in an envelope. |
| 10:25 am | Pre-orders today, shipping in two weeks |
| 10:24 am | $1799 |
| 10:24 am | 2 GB Memory standard |
| 10:23 am | 5 hours of Battery Life |
| 10:23 am | No optical drive, but a Superdrive accessory is available for $99. Also, software comes with the MacBook Air that allows you to "borrow" a Mac or PCs optical drive. |
| 10:21 am | 802.11n + Bluetooth 2.1/EDR |
| 10:20 am | Other features: 45 Watt MagSafe, 1 USB 2.0 port, Micro-DVI, Audio Out |
| 10:19 am | Steve retaking stage |
| 10:19 am | Otellini: The processor is as thick as a nickle and as wide as a dime. |
| 10:18 am | Apple asked Intel to shrink the Core 2 Duo. Intel shrunk the processor by 60%. Paul Otellini, CEO of Intel is taking the stage |
| 10:17 am | 1.6 GHz Standard, 1.8 GHz Option -- Intel Core 2 Duo |
| 10:16 am | 80 GB hard disk standard, 64 GB SSD as an option. "they're pricy, but they're fast" |
| 10:15 am | 1.8" Hard Drive |
| 10:15 am | How did we fit a Mac in here? |
| 10:15 am | Move a window by double-tap and move. Rotate a photo by pivoting your index finger around your thumb. Of course, pinch-zoom. |
| 10:14 am | Multi-touch trackpad |
| 10:13 am | display is LED backlit. iSight is built-in. MacBook-like keyboard, but with an ambient light sensor |
| 10:12 am | Magnetic latch, 13.3" widescreen display |
| 10:12 am | MacBook Air is 0.16" to 0.76". The thickest part of the MacBook Air is thinner than the thinnest part of the Sony. It fits inside a envelope |
| 10:10 am | We thought 3 lbs is a good target weight, but there was too much compromise with the other features |
| 10:10 am | Most people think of Sony TZ series when they think of thin notebooks. Competition specs: 3 lbs, .8-1.2 inches, 11 or 12" display, miniature keyboard, and slower processor. |
| 10:08 am | "The World's Thinnest Notebook" |
| 10:08 am | As you know, Apple makes the best notebooks in the industry. Today, we are introducing a third kind of notebook. It's called the MacBook Air |
| 10:08 am | 4th thing: There's something in the air |
| 10:07 am | Steve has re-taken the stage |
| 10:07 am | Gianopulos: Of course, DVDs will still be with us for a while. Digital Copies will be on disks going forward. The first iteration is the Family Guy: Blue Harvest DVD, which contains an iTunes compatible digital copy |
| 10:05 am | Gianopulos: Video rentals aren't a new thing, but Apple is doing it in an intuitive, insightful, etc way. This will be a transformative version of the rental model. |
| 10:03 am | Gianopulos: Fox wanted to make great movies, and get it into as many people's hands as possible. Consumers wanted the same thing |
| 10:02 am | 20th Century Fox was the first studio to sign up for movie rentals. Jim Gianopulos, Chairman and CEO of Fox is taking the stage |
| 10:01 am | New software will be out in 2 weeks |
| 10:01 am | Apple TV price drop. Entry price drops from $299 to $229 |
| 10:00 am | The new Apple TV is a free software update. |
| 10:00 am | Demo over, reviewing features. |
| 9:59 am | Music can be bought from within Apple TV |
| 9:57 am | Photo screensavers can be retrieved from .Mac web galleries |
| 9:51 am | Steve demoed starting a movie just after having rented it. Note he has an extremely fast connection. The movie was downloading at 1% per second. |
| 9:48 am | Can preview movies from the interface, and see what other users who have rented that movie have rented |
| 9:46 am | Demo |
| 9:46 am | HD rentals are $4.99. 100 titles today |
| 9:46 am | Synching with iTunes. |
| 9:45 am | Photos from Flickr & .Mac |
| 9:44 am | Podcasts = audio and video |
| 9:44 am | Apple TV Take 2. No computer required. Rent movies on Apple TV. DVD quality AND HD + Dolby 5.1 |
| 9:44 am | What about the flat screen TV? "we have all tried to get movies on a flat screen TV, and we all missed." |
| 9:42 am | iTunes Movie Rentals launches today in the U.S. International will launch later this year. Software updates for iPods and iTunes will be forthcoming |
| 9:41 am | Library titles: $2.99, New Releases: $3.99 |
| 9:40 am | Rules: 30 days to start watching. 24 hours to finish |
| 9:40 am | Watch instantly (30 seconds with modern broadband) |
| 9:40 am | Watch anywhere (Macs, PCs, all current iPods and iPhone |
| 9:39 am | Over 1000 movies (available 30 days after DVD release) |
| 9:38 am | Every major studio is on board |
| 9:38 am | Touchstone, Miramax, MGM, Lionsgate, Newline, FOx, WB, Disney, Paramount, Universal, Sony all on board |
| 9:37 am | iTunes Movie Rentals |
| 9:36 am | 125 million TV shows sold. 7 million movies. Both are way above competitors, but did not meet expectations |
| 9:36 am | 20 million songs sold in one day on Christmas day. New one-day record |
| 9:36 am | 4 billion songs sold as of last week |
| 9:35 am | 3rd thing: iTunes |
| 9:35 am | $20 upgrade for existing users |
| 9:35 am | Maps |
| 9:34 am | Mail, Stocks, Notes, and Weather |
| 9:34 am | For iPod Touch: 5 new apps |
| 9:34 am | Demo is done. The software update will be available today as a free update to all existing iPhone users |
| 9:33 am | iPhone has added chapter options and language capability in iPod mode |
| 9:31 am | Webclips (website bookmarks on your home screen) will remember where you zoomed/panned to. You can create up to 9 of them. |
| 9:27 am | Note: the features appear largely consistent with what was previously leaked |
| 9:26 am | Demoing now |
| 9:26 am | Lyrics |
| 9:26 am | Maps with location, Webclips, Customize home screen, SMS multiple people |
| 9:24 am | We want to give folks something for today. New software. |
| 9:23 am | people are excited about the SDK that we will release in February |
| 9:23 am | First quarter shipping, iPhone has got 19.5% of U.S. SmartPhone market (2nd behind RIM) |
| 9:21 am | 20,000 iPhones per day average |
| 9:21 am | 200th day since iPhone went on sale. 4 million sales |
| 9:21 am | 2nd thing: iPhone |
| 9:20 am | Now showing recent Mac/PC ad for Time Machine |
| 9:20 am | 2 versions: 500 GB version - $299, 1 TB $499 |
| 9:19 am | Full Airport Extreme base station with "server grade" hard drive internal. |
| 9:19 am | Leopard feature: Time Machine. For notebooks, it doesn't work so well because you have to constantly plug/unplug a hard drive. New product: Time Capsul |
| 9:18 am | Leopard has also seen some great support from developers. Office 2008 is now shipping. The last intel native app to ship. |
| 9:17 am | Running down some praises of Leopard from Mossberg, Pogue, USA Today, etc. |
| 9:16 am | 20% of Mac OS X install base has upgraded to Leopard |
| 9:16 am | 1st thing: Leopard. 5 million copies delivered in first 3 months. This is the most successful release of Mac OS 10 ever |
| 9:15 am | 4 things to talk to us about today |
| 9:15 am | Thank you to our customers for making it all happen. |
| 9:15 am | Looking back to 2007. 2007 was an extraordinary year for Apple. New iMac. New iPods. iPhone. Leopard, and other software. |
| 9:14 am | Welcome to Macworld 2008. There is clearly something in the air today |
| 9:14 am | Steve is taking the stage. Big applause |
| 9:14 am | New Get a Mac commercial: Happy New Year. PC has had a bad year, but looking forward to this year. |
| 9:13 am | Lights are dimming. No Steve quite yet |
| 9:11 am | Current music: Feist 1234 |
| 9:01 am | People are being seated. The room can seat up to 4000 people. |
Links
- Macworld Expo 2008 Keynote Live Coverage: Web, SMS, iPhone
- Macworld San Francisco: "There's Something in the Air"
- Warner, Paramount, Disney, Fox, Lions Gate to Join iTunes Rentals
- Apple Sub Notebook Hints: External Optical Drive, MultiTouch Trackpad?
- Macworld San Francisco: "There's Something in the Air"
- Warner, Paramount, Disney, Fox, Lions Gate to Join iTunes Rentals
- Apple Sub Notebook Hints: External Optical Drive, MultiTouch Trackpad?
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