Nike today announced the Nike Adapt Huarache shoe, which features the company's "FitAdapt" technology that lets you adjust the fit of the shoe through Siri or your Apple Watch.
Similar to the Nike Adapt BB shoes from earlier this year, the new Huarache shoe includes a FitAdapt lacing system. Run from a midfoot motor, the system is controlled by the connected Nike app and tightens or loosens the shoe based on user control.
For the first time, these controls include speaking to Siri on your iPhone, or using the Apple Watch app. The shoe also offers preset modes for custom fits, and support for Siri Shortcuts for even easier control over the laces.
In a PR image of the Nike app, the company gives an example of a Siri Shortcut like "Hey Siri, release my shoes" as a way to loosen the fit of the Nike Adapt Huarache.
The new Huarache shoes are a continuation of the original line that debuted in 1991. The new sneakers will go on sale on September 13 at select retailers.
Another case of tech looking for a problem to solve. Also, those shoes are really ugly.
Is this what we have come to? Is there really a market for this? To answer my own question, I guess there is a limited one. Enough consumers with more money than sense may exist.
Imagine yourself with a disability that prevents you from easily tying your shoes. Numerous ones exist. Pick any of them and you'd love to have a pair of these shoes.
Imagine yourself with a disability that prevents you from easily tying your shoes. Numerous ones exist. Pick any of them and you'd love to have a pair of these shoes.
if i have a disability that prevents me from tying shoe lace i wouldn't be wearing shoes with laces, and i would no doubt pick better looking shoes :D
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Siri: "Here's what I found on the web for tighten my shoes."